Our people set us apart

icon-out-peopleIntroducing some of the wonderful talent we work with and their stories.

At criterion a ‘Bell Ringer’ is an employee who consistently goes above and beyond to deliver wins and results that benefit the wider team or business as a whole. They understand the bigger picture and are working collaboratively to maximize their contribution and the success of others. Their enthusiasm and impact is so visible their peers and colleagues nominate them for our monthly recognition award.

Meet some of our amazing employees and Bell Ringers.



Brandon Bell Ringer 2

Brandon Churchward

I’d worked in sales for a few years, and wanted to work somewhere with a product I could be more passionate about, somewhere I would always be learning and where I could have a better earning potential.  With the range of events in different sectors, paired with the comms structure, criterion ticked the boxes for me.

Read more about Brandon

I work within the sales side of the business, primarily focusing on new business development.

What’s the culture like? We can have a laugh with each other, and all be ourselves. When it comes time to get to work, we knuckle down and make it happen.  If you want to learn about a lot of different sectors and progress your sales skills, Criterion would be a place to be.

I’m always proudest when I help new members of staff develop their skills, and they become more successful as a result.

An interesting fact about me
My guilty pleasure is Schnitzles. Nothing beats a good Schnitty.


Lisa Bell Ringer

Lisa Nguyen
Marketing Intern

At the time, I was looking for opportunities to compliment my university education. Criterion Conferences had a vacant position and I thought it would be a great opportunity to find out more about the organisation. From the moment I stepped into the doors, I knew that Criterion would be a perfect fit!

Read more about Lisa

What do I do? I help out everyone in the marketing team. Everyday, I always have different tasks to do so there’s never a boring moment!

The Criterion team are passionate about their roles and are always looking for ways to innovate. As a medium-sized company, we are a tight-knit family that is always looking to expand.

The perks of working at Criterion Conferences are:

  • Being surrounded in an open and friendly environment where you can express your opinions
  • Building strong relationships with your colleagues
  • Having a great work-life balance
  • The fast paced environment; you will always have something to do

My proudest moment was being nominated as Bell-Ringer during my first three months of working at Criterion Conferences.

A few interesting facts about me

A random fact about me… my breakfast consists of chicken teriyaki sushi rolls
On the weekend I love… to bake and watch all of the house-related TV shows on 9Life
A book that moved me… The Art of the Hustle by Edward Mullen. It follows the inspiring tale of a young man that becomes a billionaire before the age of 30
My guilty pleasure… bread sticks dipped in Nutella


Lauren Bell Ringer

Lauren Perry
Conference Producer

I’d just graduated from uni and was looking to jump into something new, challenging, exciting – and a little bit out of the box! I’d never heard of conference producing as a job before and it sounded like the perfect job for someone who loves exploring current issues and bringing people together.

Read more about Lauren

Each day is different to the last. I love the variety my role includes, from research with industry specialists, writing blogs, running events, meeting new people and coordinating a team of salespeople, marketers, data specialists and event managers.

We are a hard working yet fun-loving team who get very passionate about social issues, current affairs and problem solving. We all have our key areas of expertise and whilst we work on our own individual conferences, we always share knowledge and bounce back ideas with each other. It’s a very open and welcoming environment!

It’s been a whirlwind six months since I joined the company with a lot of highlights! However, reading all the positive delegate feedback after my first conference was such a wonderful moment. It really made me realise that bringing people together to address common issues makes a big difference!

A few interesting facts about me

If I had a super power I would….be able to teleport. I have too many places to be all the time
The best bit of advice I’ve ever been given is… to concentrate on “the circle of influence”
A random fact about me is…I used to play rugby union (yes, tackle) and was the only girl on the team
On the weekend I love to… go on bush walks and hand-make cards
A book that moved me…Rocket Boys (also known as October Sky) Homer Hickam
My guilty pleasure is… licking the chocolatey froth off the inside of my cappuccino lid



Cal Bell Ringer

Calum McNab
Delegate Sales Manager

I joined Criterion as I was influenced by Joal to try and get a job here, probably so he could get a referral bonus!

Read more about Cal

What do I do? I’m a team leader in the Delegate sales area of the company. It’s my job to sell tickets to our conferences by pitching potential delegates. I also help guide 4 other members of the DS team, helping out with call backs, advice on pitching / where to pitch etc.

Whats the culture like at Criterion? We have a team all with a similar background – mainly guys from the UK who want to live in Australia! So we all tend to joke about the same thing, mainly The Office, and push to work hard play hard, too hard sometimes.

My proudest moment at Criterion? Becoming bell ringer without doubt

A few interesting facts about me

If I had a super power I would….invent the ability to travel anywhere in the world in a second
The best bit of advice I’ve ever been given is – Accept that some days you are the pigeon and some days you are the statue.
A random fact about me is…I once brought a cat back to life
On the weekend I love to…Play football and go for a swim in the ocean
A book that moved me….Andy McNab – Bravo Two Zero – My uncle
My guilty pleasure is…..The Office

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Ante Batistic

I joined Criterion for a new challenge and a step up in my career.

Read more about Ante

What do I do? I guess I kind of work behind the scenes making sure that all the numbers make sense at the end of the month

Whats the culture like at Criterion? The culture here is very open and collaborative, which is quite different from most financial departments

My proudest moment at Criterion? Winning bell ringer and becoming a member of the MLT (Middle Leadership Team)

A few interesting facts about me

If I had a super power I would… time travel
A random fact about me is… I have a double jointed thumb
On the weekend I love to….. sleep!

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Criterion Corporate Giving Committee
Annie, Rosie, Erika, Will, Nev, Laura & Ash

With the growth of our organisation and our core values of Quality, Energy, Leadership and Innovation, we aim to raise awareness and make a difference to causes close to our hearts through a series of events, with a major focus on having fun!

Read more about the CGC

We are wonderfully weird team that gel together and produce great results. Criterion allows you to express yourself in the most unique way and bring your quirks to make our workplace fun.

Our proudest moment was the 2016 Criterion Chili Eating Contest! We’re proud to have raised over $2,100 for House of Welcome, which supports refugees and asylum seekers in their transition to life in Australia.


Jessica Farrelly
Content & Social Media Marketer

I joined Criterion shortly after moving to Australia earlier this year. I had never worked in events before and the buzz of being involved in 90 conferences a year across such a diverse range of topics and industries really appealed to me. I also heard great things about the company culture and the people I would be working with.

Read more about Jess

What do I do? I look after our blog and social media, which involves liaising with the conference producers, speakers and marketers to determine the types of content we should create for each event. I then coordinate our content and social media calendar of internal and external articles, infographics and ebooks in line with key campaign dates.

Whats the culture like at Criterion? Eccentric is probably the best word to describe it! Not only are we free to be a bit weird, it’s actually actively encouraged. At the same time, everyone works really hard and we’re all very results-driven. Even though we all work on our own individual projects within the Marketing team, we’re all still quick to help each other and leverage the different strengths and skills within the group.

My proudest moment at Criterion is watching our web traffic and engagement grow and seeing the knock on effects it has had for the rest of the team has been really rewarding. And winning the Bell Ringer award!

A few interesting facts about me

If I had a super power I would… Control the weather!

The best bit of advice I’ve been given… Think before you speak and listen more than you talk

A random fact about me is… I STILL haven’t learned how to drive

My guilty pleasure is….. Cheese and wine, preferably together



Marcela Yturria
Enquiries Manager

I joined Criterion because I saw a great opportunity to work for an organisation that provided opportunity for growth.

Read more about Marcela

As the Enquiries Manager my role is a busy one and can be stressful but we make sure we have a lot of fun.

Our team culture is very friendly, helpful, multicultural, vibrant and motivational.

I am most proud of my achievements at Criterion but especially winning the Bell Ringer award for January. The award is peer nominated so it’s wonderful to know how valued I am to the team and organisation as a whole.

A few interesting facts about me

The best bit of advice I’ve ever been given is – There is no such thing as luck. Work hard!

A random fact about me is  – I was a dance teacher for 7 years.



Laura Dunlop
Conference Producer

I joined Criterion because I had a research and events background and loved how Criterion aligned both of these elements to create evidenced, interactive and creative conferences. Plus in my interview I could tell I would get on well with the team as we had a few giggles.

Read more about Laura

My role as a conference producer means I get to conduct qualitative research on a wide variety of new topics which constantly change. I get to research with really interesting senior leaders in each sector to ascertain how the conference should be shaped and who should be in the room. Then comes the creative part – taking research findings and transforming them into an agenda. We must understand what needs to be achieved by the delegate on the day in terms of outcomes and structure the session format with this in mind. I completely LOVE being a producer!

OK so all my friends are really jealous of my work place because it is so FUN! We are all each other’s biggest fans, we are all really motivated and happy to motivate others. The whole Criterion team are on the same page…let’s do the best job we can and support each other to do it! Couldn’t ask for a better bunch of colleagues. Plus we play games like Charades and quizzes every Friday :)

My proudest moment so far I would have to say was running my first event, Social Media in Tertiary Education. I think there is nothing better than seeing all your hard work come full circle. It was really nice to finally meet all the people I had spoken with in the production stage and see that what you have created can add so much value to a sector.

A few interesting facts about me

If I had a super power I would like the same ones as Raven from X-Men, shape shifting, self-healing and blue skin.

On the weekend I love to drink coffee, go for brunch, potter around Bondi Markets, hit the beach, swim, do the Bondi to Coogee walk and catch up with friends- life’s a beach after all!



Joal Duncan
Delegate Sales

I joined criterion a year ago to pursue a change in career direction – in sales. I was tired of working in my previous role and wanted to take on a new challenge where my earning potential was in my own hands.

Read more about Joal

Working in the delegate sales team means I’m at the forefront of creating new business for the company. This consists of being briefed on a market event, generating leads for potential delegates and pitching the product to them in a way that best suits their business needs. The delegate sales floor is fast paced, demanding and full of characters. Great environment to work in if you like to laugh, be laughed at and be kept on your toes!

My biggest achievement to date is probably securing sponsorship with the company so that I am able to stay in Australia. Who wants to work in England?

On the weekend I like to finish work and have drinks with colleagues and friends to wind down, go to the beach, eat nice food, occasionally hit the casino, and catch up on the football.

Something interesting about me

If I had a super power I would….be able to read people’s minds!