Enhancing digital experiences throughout the user journey
Conference Date
29th & 30th August 2017
Location
Ibis Melbourne Hotel
Early Bird - Save $600
Book by 30/06/17

Overview

Transform digital student experience
Digital touchpoints are the most important contact channels for tertiary education providers. They are a critical point of contact for prospective students and remain a significant resource for current students throughout their user journey.

As an essential communication channel for internal and external stakeholders, universities cannot afford for their digital assets to be unwieldy and inaccessible.

UX is a crucial part of an integrated CX strategy and is the key to delivering quality digital experiences. By embedding user experience throughout the development of digital products, universities can improve usability, create sustainable digital assets that meet user needs and reduce future costs.

How can your university achieve consistent user experiences across marketing, ITS, library and faculty websites, platforms, and websites?

The 'UX in Higher Education' conference will enable you to:
  • Foster a culture of UX focus across various teams responsible for your digital presence
  • Communicate the value of UX principles and practice to gain buy in from your leadership
  • Engage students, staff and other key stakeholders in UX research
  • Map the user journey to identify user needs and pain points
  • Design and implement improvements to UX within constrained resources
  • Connect digital student experience to the physical experience
Who will attend?
Directors, managers and practitioners from Universities, TAFEs and RTOs with User Experience responsibilities across:
  • Digital Marketing
  • Digital & Creative
  • Web Strategy & Services
  • Online Learning & Support
  • Library Services
  • Customer Experience

Attend to learn:

  • Engage & gain buy in from key stakeholders across the university
  • Develop research & insights to understand the user journey
  • Implement responsive & user driven design to improve student experience
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Key Speakers

Bill Lee
Billy Lee
Digital Director
Macquarie University
David-Als
David Als
Head, Digital Marketing
University of Sydney
Christine Burton
Christine Burton
Senior UX Designer
Deakin University
Dan Martin Edited
Dan Martin Smith
Director, Human Centred Design
Westpac Group Business Bank

Sponsors

Blog

  • shutterstock_450689707
    Date: 28 Mar 2017  By: Teresa Finlayson
    Our CIO portfolio launched the Student First Task Force (SFTF) in 2015 with a focus on making processes and systems less confusing for students and creating efficiencies for staff. Our aim is to create a personalised way for our students to engage with the university by putting them first and making things easier, simpler and …

  • Students
    Date: 18 May 2016  By: Patricia Rocha and Pippa Morris
    The VET sector in Australia will probably spend some time reeling from the consequences of the VET FEE-HELP issues and as a nation we will be bearing the cost for years to come. In a recent report by the Parliamentary Budget Office, it is predicted that VET FEE-HELP will account for more than a third …

  • Liz Smith
    Date: 5 Apr 2016  By: Liz Smith
    Australian universities are experiencing unprecedented growth in distance education. By the end of 2013, more than 200,000 students were studying in external mode, representing more than 14% of higher education enrolments. Given the large numbers of students choosing to study via distance, or online, what are – or should – universities be doing differently to …

  • Barbara Miller
    Date: 24 Mar 2016  By: Barbara Miller
    There is a long standing disagreement between some staff within our University as to whether students should be considered customers. Technically they pay for a product (course/program) and have certain expectations regarding delivery/performance of that product including the “after sales service”. At the same time, they aren’t guaranteed a result for that product unless they …