How can you leverage channels and content to engage diverse stakeholder groups?
The Public Sector Strategic Communications & Engagement conference will enable your organisation to engage new & existing stakeholders in timely, informative and creative communications.
You will learn how to:
- Create behaviour change through meaningful and engaging campaigns
- Build positive relationships and generate public trust in your agency
- Better engage internal stakeholders
- Leverage digital channels for increased engagement with 21st century Australians
- Improve your digital communications channels through user centric design
Senior leaders from Federal and State Departments and Agencies with responsibilities for:
- Corporate Affairs
- Public Relations Affairs
Attend to learn:
- Engage diverse stakeholders in effective communications
- Proactively manage reputation and digital presence
- Leverage digital channels to connect with target audiences
- Hear case studies & insights from leading public sector departments and agencies
Department of Veteran's Affairs
Alex joined DVA as Assistant Secretary Parliamentary and Governance in June 2012, where he has been responsible for managing the Department’s support to the Minister’s office and senior executive team. He commenced in the role as Assistant Secretary Business Reform and Defence Relations Branch in November 2014 and his new role as Assistant Secretary Communications and Engagement Branch in May 2017.
Alex holds a Master of Arts majoring in Strategic Studies, a Master of National Security Administration, a Graduate Diploma in Military History, a Bachelor of Arts (History and International Relations) and an Associate Diploma of Business (Industrial Relations). In 1991, Alex obtained a commission in the Australian Army Reserve (Royal Australian Infantry Corps).
Department of Employment
Meredith Fairweather has managed the Communication Branch in the various iterations of the Australian Government’s Department of Employment since 2005. Under Meredith’s guidance, the branch develops and implements communication strategies, marketing activities, internal communication, media and speechwriting, website and intranet development, and events. Meredith also manages the implementation of the department’s government advertising campaigns.
Meredith brings a combination of private and public sector experience to her work. She has been in the public sector for 29 years, beginning her career at the Australian Bureau of Statistics before spending eight years in a major market research agency. Meredith returned to the APS to take a position in the central agency responsible for the coordination and implementation of government advertising campaigns across all departments. She worked in this role for several years before moving to a portfolio agency.
Meredith holds a Bachelor of Education degree and a Graduate Diploma in Adult Training. She is a Fellow of the Australian Market and Social Research Society.
Department of Foreign Affairs & Trade
Nicola Gordon-Smith is Assistant Secretary, Consular Policy Branch. She was Deputy Head of Mission at the Australian Embassy to Belgium and Luxembourg and Mission to the EU and NATO (2013-2016), Chief of Staff to the Trade Minister (2012-13) and Senior Adviser to the Prime Minister (2011-12).
Nicola Gordon-Smith was Assistant Secretary, Trade Competitiveness Branch 2009-11. She has also had senior roles in the Department of the Prime Minister and Cabinet and the then Department of Agriculture, Fisheries and Forestry. She has had a previous posting in Brussels and worked in the Europe Branch, APEC Branch and Agriculture Branch in the then Office of Trade Negotiations.
Nicola Gordon-Smith holds a Bachelor of Arts from Australian National University.
Angela has more than 20-years of communications experience working in the media and leading government community engagement teams.
She has also led partnerships with industry groups, education sectors, government and community organisations to help develop public policy.
Angela is passionate about giving customers the information they need in a timely manner to make their life easier. She believes in constantly looking for better ways to reach and communicate with customers to meet their changing priorities.
Pollinate is a research company that operates as an innovations agency and specialises in strategic consultancy.
Pollinate’s philosophy is based on collaboration and building enduring relationships, which in turn is built in to our research approach to influence and understand how to drive lasting change in society through effective communication, strategy and engagement.
The Pollinate team includes 24 professionals with diverse expertise across qualitative and quantitative methods, a dedicated operations and logistics team, and highly experienced strategists. We pioneered a co-creation approach to research and innovation in Australia 12 years ago and today we apply this thinking to all our client issues and opportunities.
Pollinate has a ‘Society’ division dedicated to the for-purpose sector operating out of our Canberra office and servicing our Federal Government business as well as the arts, education and not for profit sectors.
Pollinate has a reputation for thought leadership with work presented at conferences and events including the Vivid Festival, AMSRS Conference and the Interactive Advertising Bureau, as well as influencing policy and driving strategic organisational change. Our facilitation and engagement skillset is sought out for projects across community engagement regarding urban redevelopment and placemaking, conflict transformation concerning natural resource management, and culturally diverse understanding, effective communication and research.
Red Ark is a creative agency. Our purpose is to create brand demand.
Because whether you’re a government agency, a business to business entity, a fast moving consumer goods company or any other kind of business, you want people to trust your brand, to want your brand and to have a long term relationship with your brand.
We do this in different ways.
It could be through broadcast advertising that gets people’s attention, digital and social media that gets their interest, branded content that gets them involved, retail activation that gets them to act or digital solutions to connect with them, like social media promotions, apps, content automation, email marketing and customer service platforms.
We’ve won awards for creativity and business smarts and our commitment to social responsibility, we’ve created leading edge marketing solutions and we’ve been in the press. But what gets us up each morning is getting outcomes for our clients. Clever ways for you to get cut-through, working closely with your other business partners to make more of more, getting results wherever your marketing dollars are spent. Helping to make your job easier and your day more enjoyable.
We go the extra mile to delight our clients.
Pitney Bowes is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes. For over 95 years, our software, equipment and services have helped organisations communicate more effectively in today’s multichannel environment, to build long-term customer and citizen relationships and drive profitable growth. Through our unique combination of smarter analytical tools and expertise in physical and digital communications, we‘re helping businesses meet the many challenges of connecting with individual customers today.
Date: 13 Jul 2017 By: Katherine Kingsle
For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. …
Date: 18 Jul 2016 By: Amanda Dennett
Those of us in public sector communications know it can be hard to get your messages seen by the right audience when you’re competing against big and exciting brands for attention. However building strong and vibrant social communities online, whether through Facebook, Instagram or your own crowd sourcing platform, means that you have a ready-made …
Date: 1 Jul 2015 By: Jessica Farrelly
Andrés López-Varela is Global Content Editor at Tourism Australia, leading the organisation’s global content operations. We spoke to him ahead of the Public Sector Digital Marketing & Communications Conference on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. How important is content in a public …
Date: 1 Jun 2015 By: Criterion Content Team
“When the topic of using social media to improve public services came up in discussions with public sector delegates from around the world at this year’s Ovum Industry Congress, Wallace says many expressed frustration at the difficulty of identifying relevant information amid the deluge of tweets and fear of the impact of publicly visible complaints.” …
Endorsers & Media Partners
The Analysis & Policy Observatory is an award-winning research collection and information service curating key resources to support evidence-informed policy and practice. APO hosts and provides free access to a wide range of grey literature, data, journal articles and books, audio and video and online resources and the tools to publish, search, manage and track content, people and organisations.
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