Effectively leveraging channels to engage with key stakeholders
Conference Date
27th & 28th September 2017
Location
Canberra Rex Hotel
Book Now
Secure your place and get the best rates

Overview

Connecting with diverse stakeholders
Effective communications campaigns and initiatives are a powerful way for public sector organisations to engage with their key stakeholders. Well executed digital, social and traditional campaigns can grow reach and improve engagement with citizens and industries.

How can you leverage channels and content to engage diverse stakeholder groups?

The Public Sector Strategic Communications & Engagement conference will enable your organisation to engage new & existing stakeholders in timely, informative and creative communications.

You will learn how to:
  • Create behaviour change through meaningful and engaging campaigns
  • Build positive relationships and generate public trust in your agency
  • Better engage internal stakeholders
  • Leverage digital channels for increased engagement with 21st century Australians
  • Improve your digital communications channels through user centric design
Who will attend?
Senior leaders from Federal and State Departments and Agencies with responsibilities for:
  • Communications
  • Media
  • Corporate Affairs
  • Marketing
  • Public Relations Affairs
  • Engagement

Attend to learn:

  • Engage diverse stakeholders in effective communications
  • Proactively manage reputation and digital presence
  • Leverage digital channels to connect with target audiences
  • Hear case studies & insights from leading public sector departments and agencies

Key Speakers

Alex Gerrick
Assistant Secretary, Communications & Engagement Branch
Department of Veteran's Affairs
Meredith Fairweather
Branch Manager, Communication
Department of Employment
Nicola Gordon-Smith
Assistant Secretary, Consular Policy Branch
Department of Foreign Affairs & Trade
Angela Kamper
Executive Director, Corporate Relations
Service NSW

Sponsors

Blog

  • Date: 13 Jul 2017  By: Katherine Kingsle
    Public Sector Campaign

    For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. …

  • Date: 18 Jul 2016  By: Amanda Dennett

    Those of us in public sector communications know it can be hard to get your messages seen by the right audience when you’re competing against big and exciting brands for attention. However building strong and vibrant social communities online, whether through Facebook, Instagram or your own crowd sourcing platform, means that you have a ready-made …

  • Date: 1 Jul 2015  By: Jessica Farrelly

    Andrés López-Varela is Global Content Editor at Tourism Australia, leading the organisation’s global content operations. We spoke to him ahead of the Public Sector Digital Marketing & Communications Conference on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. How important is content in a public …

  • Date: 1 Jun 2015  By: Criterion Content Team

    “When the topic of using social media to improve public services came up in discussions with public sector delegates from around the world at this year’s Ovum Industry Congress, Wallace says many expressed frustration at the difficulty of identifying relevant information amid the deluge of tweets and fear of the impact of publicly visible complaints.” …

Endorsers & Media Partners