Social media has become the most effective tool for organisations to communicate and engage with their stakeholders. However most government agencies struggle to use these platforms effectively.
How can bureaucratic messages become innovative and engaging?
Government content does not have to be static and boring. Through understanding the current trends and expectations of how people want to be communicated with, public sector organisations can develop a social media presence that connects with, relates to and engages diverse audiences.
The Optimising Social Media for the Public Sector conference will give you the key skills needed to become a social media guru, through providing strategies to leverage current and emerging platforms, creating interesting and relevant content for your target audiences and effectively measuring the success of your strategy.
Who will attend?
Representatives from Federal, State & Local Government organisations with responsibilities for:
- Social Media
- Digital Communications
- Public Affairs & Relations
- Stakeholder & Community Engagement
Attend to learn:
- Generate & align creative content with your social media strategy
- Maintain ongoing engagement with community stakeholders
- Develop & sustain a public presence on social media platforms
New Zealand Police
Karen joined New Zealand Police in 2013. She is Police’s principal adviser on communications matters internally and externally and is also Chair of Police’s Senior Leadership Team governance group.
In 2016 Karen was seconded to the Ministry for Women as Acting Chief Executive and in 2017 as Acting Chief Operating Officer at The Treasury.
Karen manages a national team providing media relations, recruitment marketing, social media and internal communications services for New Zealand Police, as well as overseeing the Police Museum.
Before joining Police, Karen was Head of Communications and Government Relations for New Zealand Lotteries, a senior executive-level position she held since 2007. Previous roles include a number of senior advisory roles in private and public sector organisations.
Transport for NSW
Matthew Lewis is the Social Media Officer at the Centre for Road Safety, Transport for NSW. After graduating from the University of Western Sydney with a Bachelor of Communications in 2010, Matt specialised in social medial and digital practice. He spent four years at the Australian Rugby Union working in a variety of digital roles, including social media lead for the Qantas Wallabies, Rugby.com.au journalist and content manager. Since his move to TfNSW in 2016, he has focused solely on social media. Matt leads the Centre for Road Safety social media strategy, creates content and manages stakeholder relationships to promote digital engagement.
Department of Industry, Innovation & Science
Simon Ferguson was a newspaper journalist for 18 years (Melbourne Sun, Herald Sun, The Guardian, The Observer, The Times, The Irish Examiner, and the Sydney Daily Telegraph). He entered APS in 2008 with Centrelink media team, then stayed through its transformation to the Department of Human Services media team encompassing Medicare and Child Support. He then became media adviser at Attorney General’s Department 2011, then ministerial media adviser to Minister for Emergency Management, Housing and Homelessness in 2011-12.
Simon joined the Department of Industry, Innovation and Science (DIIS) in 2013 in media and speechwriting team. He was account manager with DIIS Business Programme Communications team 2015, joined Website Rationalisation Project as lead researcher in December 2016 and became social media strategist for six departmental channels from August 2017.
Western Sydney Wanderers FC
Mark Jensen has been the Head of Marketing and Communications at Western Sydney Wanderers Football Club for the past five years and was part of the project team that created the club from concept when launched in 2012. A passionate football fan, Mark has been at the forefront of the Wanderers digital and social evolution, working with a highly engaged and adaptable small team that has grown the Wanderers digital footprint significantly over the past five years. With a strong understanding of the obstacles of a fast changing media landscape, Mark is focused on the continued growth of the Wanderers digital channels, and outcomes for the club and its growing partner network.
What People Are Saying
“Excellent conference, the highest quality speakers across the public sector’s communications field.”Senior Media Adviser, Fair Work Ombudsman & Public Sector Strategic Communications & Engagement 2017 Conference
Date: 13 Jul 2017 By: Katherine Kingsle
For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. …
Date: 18 Jul 2016 By: Amanda Dennett
Those of us in public sector communications know it can be hard to get your messages seen by the right audience when you’re competing against big and exciting brands for attention. However building strong and vibrant social communities online, whether through Facebook, Instagram or your own crowd sourcing platform, means that you have a ready-made …
Date: 1 Jul 2015 By: Jessica Farrelly
Andrés López-Varela is Global Content Editor at Tourism Australia, leading the organisation’s global content operations. We spoke to him ahead of the Public Sector Digital Marketing & Communications Conference on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. How important is content in a public …
Date: 1 Jun 2015 By: Criterion Content Team
“When the topic of using social media to improve public services came up in discussions with public sector delegates from around the world at this year’s Ovum Industry Congress, Wallace says many expressed frustration at the difficulty of identifying relevant information amid the deluge of tweets and fear of the impact of publicly visible complaints.” …