Maximising the use of platforms to effectively engage with audiences
Conference Date
10th & 11th April 2018
Aerial UTS Function Centre, Sydney
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Revolutionise your social media strategy
Featuring the following platforms

Social media has become the most effective tool for organisations to communicate and engage with their stakeholders. However most government agencies struggle to use these platforms effectively.

How can bureaucratic messages become innovative and engaging?

Government content does not have to be static and boring. Through understanding the current trends and expectations of how people want to be communicated with, public sector organisations can develop a social media presence that connects with, relates to and engages diverse audiences.

The Optimising Social Media for the Public Sector conference will give you the key skills needed to become a social media guru, through providing strategies to leverage current and emerging platforms, creating interesting and relevant content for your target audiences and effectively measuring the success of your strategy.

Who will attend?
Representatives from Federal, State & Local Government organisations with responsibilities for:
  • Social Media
  • Communications
  • Digital Communications
  • Public Affairs & Relations
  • Stakeholder & Community Engagement

Attend to learn:

  • Generate & align creative content with your social media strategy
  • Maintain ongoing engagement with community stakeholders
  • Develop & sustain a public presence on social media platforms

Key Speakers

Karen Jones
Deputy Chief Executive Public Affairs
New Zealand Police
Matthew Lewis
Social Media Officer
Transport for NSW
Simon Ferguson
Social Media Strategist
Department of Industry, Innovation & Science
Mark Jensen
Head of Marketing & Communications
Western Sydney Wanderers FC


What People Are Saying

  • “Excellent conference, the highest quality speakers across the public sector’s communications field.”

    Matthew Raggatt
    Senior Media Adviser, Fair Work Ombudsman & Public Sector Strategic Communications & Engagement 2017 Conference


  • Date: 15 Aug 2018  By: Ash Natesh

    Almost three years ago, the Australian government approved of Content Marketing with a focus in mind to make information more accessible and relevant; and make the government sector more participatory and transparent. Below are two examples of great PR and marketing campaigns that are well thought out socially and formulated for success: The Human Brochure …

  • Date: 13 Jul 2017  By: Katherine Kingsle
    Public Sector Campaign

    For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. …

  • Date: 18 Jul 2016  By: Amanda Dennett

    Those of us in public sector communications know it can be hard to get your messages seen by the right audience when you’re competing against big and exciting brands for attention. However building strong and vibrant social communities online, whether through Facebook, Instagram or your own crowd sourcing platform, means that you have a ready-made …

  • Date: 1 Jul 2015  By: Jessica Farrelly

    Andrés López-Varela is Global Content Editor at Tourism Australia, leading the organisation’s global content operations. We spoke to him ahead of the Public Sector Digital Marketing & Communications Conference on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. How important is content in a public …

Endorsers & Media Partners