Learn from, and network with, likeminded communications professionals from across the APS at the Public Sector Communications & Engagement conference. Gain insights into cutting-edge campaigns and communications initiatives, and take back actionable tools, strategies and fresh ideas to your organisation.
By attending, you’ll be able to
- Develop a vision for your overall communications strategy
- Position your organisation to engage more effectively with key stakeholders
- Learn what works (and what doesn’t) from subject matter experts
- Understand the challenges shared by those in the sector, and how to overcome them
- Gather inspiration from a range of best-practice case studies
- Engage with peers and leadership in getting buy-in around your work
Who will attend?
- Digital Media
- Public Relations
- Stakeholder & Community Engagement
Attend to learn:
- Align communications & marketing strategies with broader organisational & policy goals
- Encourage behaviour change through innovative communications
- Embed evaluation into an end-to-end communications strategy
- Adapt strategies to reflect changing stakeholder engagement preferences
- KEYNOTE: Championing communications from a leadership perspective: from media management to crisis management
- INTERACTIVE PANEL DISCUSSION: How to effectively capture the attention of your stakeholders
- CASE STUDY: Driving effective collaboration to maximise client engagement
- Preparing to adapt in a fast-changing media landscape
Australian Trade & Investment Commission (AUSTRADE)
As Head of Australia’s Nation Brand at the Australian Trade and Investment Commission (Austrade), Fiona is leading the Australian Government’s most ambitious international global brand platform. To develop a unifying global brand and its expression across 17 Government departments, 50+ industry sectors through private and public partnerships in order to encourage the world to visit, study, invest and do business with Australia.
Prior to Austrade, Fiona spent her most recent decade in sport as the Chief Executive Officer (CEO) and Director of Sport at the Australian Olympic Committee (AOC). Over her 12 years at the AOC she successfully delivered 10 Australian Olympic Team campaigns (3 summer, 3 winter, 4 youth) across 9 countries, 5 Australian Youth Olympic Festivals here in Australia and day-to-day management of an iconic Australian sporting organisation including a re-design of the Australian Olympic brand architecture.
Fiona’s diplomatic leadership in Australian sport saw her engage with the most senior leaders of sport, business and governments domestically and internationally. This, coupled with a record of delivering complex international projects in high profile, competitive, diverse environments combine to see her lead Australia’s Nation Brand project at Austrade. Fiona holds degrees in Law (Hons), Information Technology and is a graduate of the Harvard Business School Advanced Management Program.
Department of Home Affairs
Mr Jaycob McMahon: Assistant Secretary, Media & Engagement Branch at the Department of Home Affairs. In this role, Jaycob is responsible for the delivery of all media management and external engagement functions for the Department, including, but not limited to; media support for Ministers and Executive, media enquiry management, social media, strategic communications, campaigns and graphic design and production. Prior to this, Jaycob has worked in various roles across the APS covering International Policy, Strategic Issues Management, Service Delivery Reform, Ministerial and Parliamentary, and Counsellor in Washington DC. He holds a Bachelor of International Studies (Asian Languages) and a Master of the Arts in Communications Management.
Department of Environment, Land, Water and Planning VIC
Catherine Payne is Executive Director, Digital and Customer Communications at the Victorian Department of Environment, Land, Water and Planning. She has worked at senior levels in industries that span telecommunications, water, energy, oil, agriculture and the environment. She started her career as a newspaper journalist and spent time as a principal ministerial media adviser in federal government.
Catherine’s media and communications experience advising CEOs, boards and senior executives has included consultancy, not-for-profit and corporates, with 11 years at Telstra Corporation as a senior corporate affairs executive. Catherine has a Bachelor of Arts in Mass Media and Political Science.
Gemma joined IP Australia in 2015 and in April 2019 became the General Manager of People and Communications Group (PCG). The PCG is focused on the provision of specialist HR and strategic communication expertise that continues to build the capability of the agency’s people and increase awareness of intellectual property and IP Australia.
Gemma’s expertise is predominantly in HR across private and public sector, specialising in injury management, workers compensation and Code of Conduct. Over the span of Gemma’s career, she has led teams through the HR landscape as it has evolved from an administrative function to a strategic and critical enabler to meet business objectives. Gemma’s focus for Communication is to provide value added services that support our core business while also seeking to optimise our communication activities to enhance customer experiences.
Gemma has a strong record of getting positive results in complex and often challenging transformation environments, by establishing a clear vision for success, strategic planning, good change management practices and leading committed and cohesive teams. Gemma’s passion lies in the personal and professional development of people and believes strong and motivational leadership is vital for the success of any organisation. Gemma’s motto is…
If you can be inspirational and hilarious at the same time, you’re really on to something
The Swift Digital Platform is Marketing Automation software that has been the preferred communication platform for Government agencies at all levels since 2000. Combining email marketing, event management, surveys, SMS, landing pages, automated triggers and advanced journey building into a single easy to use tool.
The platform is the logical choice for organisations who need a solution that is quick to implement, intuitive to use and, importantly, meets the technical requirements for security, geolocation and privacy of data demanded by Government.
Woolcott Research and Engagement has a very successful 40 year track record.
They offer all the benefits of a medium sized business with the capabilities of a large one. In that sense, they are totally self-sufficient, with their own telephone call centre, internal analysis, online survey hosting, and in-house participant recruitment for qualitative and community engagement work. Yet at the same time they are 100% owned by the people who work in the business every day – so they care about what they do and they are fully accountable.
The company is committed to helping clients deliver genuine community involvement in decision making. They are at the forefront in Australia in developing and using community and stakeholder engagement practices for both the public and private sector. As such, they offer the full suite of engagement techniques and often employ a multi-faceted approach to their engagement projects.
They are an AMSRS Company Partner, demonstrating the organisation’s commitment to quality outcomes as well as assuring that the business is compliant, skilled and competitive.
Since their inception there has been an emphasis on achieving a good work – life balance for staff. They have always been a strong supporter of the Arts – they are current long term sponsors of Sydney Festival, Sydney Writers Festival, and Belvoir.
IABC Canberra is the leading professional association for communicators in the nation’s capital. We represent communicators in the marketing, advertising, public relations, internal communication, community engagement, digital content, and social media fields.
Our goal is to provide Canberra’s community of communication leaders and practitioners with opportunities to connect and learn, both locally and across the IABC global network. The International Association of Business Communicators (IABC) is committed to fostering excellence in communication through its 100 chapters worldwide.
As a member of IABC Canberra, you can access local networking and professional development opportunities, mentoring and meetups, as well as global training, resources and a community of communication professionals working in diverse industries and disciplines throughout the world. Learn more at www.iabccanberra.com.
Sajari is a cloud-based, instant search platform for websites and e-commerce. Powered by machine learning and the client’s own data, it gets users to what they need, fast. Using Sajari, any organisation can build their own bespoke online discovery service. Flexible and adaptable, Sajari drives business performance faster than its competitors. Sajari allows users to customise their results indexes, query handling, and search interfaces. Built-in machine learning means that results become more relevant over time. All this ensures an optimal user experience. Accessible via crawler or API, it provides human-like understanding at machine speed.
What People Are Saying
“The conference provided a great opportunity to learn from experienced professionals and
connect with peers across the Public Sector.”Department of Human Services, Public Sector Strategic Communication & Engagement Conference 2019 attendee
Date: 11 Dec 2019 By: Kimberley Key
Since the announcement back in 2018 that the Australian government is to launch a new digital transformation strategy at the beginning of 2019, it has been all systems go in the marketing automation space. The Government’s digital transformation vision for 2025 is: We will deliver world-leading digital services for the benefit of all Australians. What …
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Date: 15 Aug 2018 By: Ash Natesh
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