Strategising for success in a changing media landscape
Conference Date
25th & 26th February 2020
Location
Canberra Rex Hotel
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Overview

Cut through the noise with an innovative communications strategy
From large-scale behaviour change campaigns to targeted engagement programs, APS communications professionals are having to compete with an increasingly fragmented media landscape and decreasing audience attention spans. When employed effectively, communications initiatives are an incredible tool for government to engage with stakeholders. However, communicating across diverse stakeholder groups and effectively measuring the impact of communications initiatives remains a critical challenge.

Learn from, and network with, likeminded communications professionals from across the APS at the Public Sector Communications & Engagement conference. Gain insights into cutting-edge campaigns and communications initiatives, and take back actionable tools, strategies and fresh ideas to your organisation.

By attending, you’ll be able to
  • Develop a vision for your overall communications strategy
  • Position your organisation to engage more effectively with key stakeholders
  • Learn what works (and what doesn’t) from subject matter experts
  • Understand the challenges shared by those in the sector, and how to overcome them
  • Gather inspiration from a range of best-practice case studies
  • Engage with peers and leadership in getting buy-in around your work

Who will attend?
  • Communications
  • Marketing
  • Media
  • Digital Media
  • Public Relations
  • Stakeholder & Community Engagement

Attend to learn:

  • Align communications & marketing strategies with broader organisational & policy goals
  • Encourage behaviour change through innovative communications
  • Embed evaluation into an end-to-end communications strategy
  • Adapt strategies to reflect changing stakeholder engagement preferences
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Key Speakers

Fiona De Jong
Head, Australia’s Nation Brand
Australian Trade & Investment Commission (AUSTRADE)
Jaycob McMahon
Assistant Secretary Media & Engagement
Department of Home Affairs
Catherine Payne
Executive Director, Digital & Customer Communications
Department of Environment, Land, Water and Planning VIC
Gemma Smith
General Manager, People & Communications Group
IP Australia

Sponsors

What People Are Saying

  • “The conference provided a great opportunity to learn from experienced professionals and
    connect with peers across the Public Sector.”

    Melanie Wells
    Department of Human Services, Public Sector Strategic Communication & Engagement Conference 2019 attendee

Blog

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  • Date: 1 Jan 2019  By: Criterion Content Team

    Andrés López-Varela is a marketing consultant with a wealth of experience. We spoke to him on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. Here are his thoughts: How important is content in a public sector digital marketing strategy? I think content is one …

  • Date: 15 Aug 2018  By: Ash Natesh

    Almost three years ago, the Australian government approved of Content Marketing with a focus in mind to make information more accessible and relevant; and make the government sector more participatory and transparent. Below are two examples of great PR and marketing campaigns that are well thought out socially and formulated for success: The Human Brochure …

  • Date: 13 Jul 2017  By: Katherine Kingsle
    Public Sector Campaign

    For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. …

Endorsers & Media Partners