Maximising stakeholder engagement through innovation
Conference Date
19th - 20th September 2018
Location
Canberra Rex Hotel
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Agenda

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Day 1 - Wednesday 19th September, 2018

8:00
Registration, coffee & networking
8:30
Opening remarks from the Chair
Michael Camit
Acting Director
NSW Multicultural Health Communication Service
Enhancing engagement & building trust in your agency
8:40
KEYNOTE: This Girl Can – Victoria: Embarking on a behaviour change campaign to get Australian woman active
  • Developing authentic relationships with everyday women – online & face to face
  • Securing the licence and adopting a world-renowned campaign to an Australian audience
  • Challenging the perceived stereotypes of women who exercise
Jerril Rechter
Chief Executive Officer
VicHealth
9:20
Encouraging risk-taking to engage your audience
  • How to be less risk-averse without major backlash
  • Cutting through the noise with innovative campaigns
  • Examples of what works & what doesn’t
Adrian Flood
Director of Communications
Human Rights Commission
10:00
SPEED NETWORKING

In this interactive session you will have the opportunity to meet all the attendees in short 60 second bursts, exchange business cards and set up valuable conversations for the rest of the event.

10:30
Morning tea & networking
11:00
Re-framing the forestry sector from villain to hero

Like many complex issues, the forestry sector has multiple stakeholders with different objectives and is characterised by pervasive negative and contradictory messaging.  You will learn how to use multiple research methodologies and cocreation to reframe the different views that stakeholders and the general public have of an issue and how to build social license.

Howard Parry-Husbands
CEO
Pollinate
11:30
CASE STUDY: How to engage your community using influencers
  • Identifying authentic partners
  • Measuring engagement of the campaign
  • Creating a clear concise brief to manage influencers
Michael Camit
Acting Director
NSW Multicultural Health Communication Service
12:10
CASE STUDY: Rethinking communications: Developing a strategy with purpose
  • Understanding the value of strategic planning
  • Investing in the right tools to understand your audience
  • Developing a proper framework for monitoring and evaluation
Sonya Neufeld
Assistant Director Strategic Communications
Department of Foreign Affairs & Trade
12:50
Networking lunch
1:50
ROUNDTABLE DISCUSSIONS
  • How to build a case for social listening tools
  • Tools to enhance internal communications
  • How to improve UX for government
  • Best practices to creating a rapid response team in a crisis
  • Overcoming social media trolls
  • How to create engaging shareable content on a budget
2:20
How to build stakeholder confidence and manage reputation risks in times of change
  • How to lead an extensive change program that see APVMA relocate to regional Australia by 2019
  • Building internal and external stakeholder confidence
  • Communicating a new business model and modernise digital services
Roanna Dawson
Director Public Affairs & Communications
Australian Pesticides & Veterinary Medicines Authority
3:00
Engaging young people and developing a strong brand
  • Battling skin cancer on two fronts: learnings from Cancer Institute NSW
  • Campaigning for change through push and pull marketing strategies
  • Evolving your brand and effectively utilising both emotional and rational messaging
Bradley Eldridge
Executive Creative Director
Isobar Australia
3:30
Afternoon tea & networking
3:50
How to establish a successful online community
  • Why peer to peer online forums are growing in popularity
  • Promoting the value of easy to use, moderated environments to your internal stakeholders
  • Empowering your stakeholders to be advocates of your agency
Elizabeth Bott
Director Online Engagement and Creative Services Digital Experience Culture Change & Innovation
Australian Taxation Office
4:30
YourSay: Creating a consistent, high quality & intuitive user experience
  • Understanding the increasing citizen empowerment
  • Embracing new technologies and tools to ensure public policy is well informed by stakeholders
  • Increasing citizen engagement in consultations
  • Creating a smart experience using social media
Sarah Thomas
Manager, Engagement Strategy & Innovation
Department of the Premier & Cabinet SA
5:10
Closing remarks from the Chair & close of Day One

Day 2 - Thursday 20th September, 2018

8:00
Welcome, coffee & networking
8:30
Opening remarks from the Chair
Tailoring & targeting your communications operations
8:40
OUT OF SECTOR CASE STUDY: Bringing together data & content for a great digital customer experience
  • Maximising the potential of marketing automation and personalisation
  • Building industry partnerships to deliver a cutting edge digital experience
  • The future of digital marketing – industry trends to watch
Chaminda Ranasinghe
Chief Marketing Officer
RMIT University
9:20
The importance of data-driven communication strategies in government
  • Preparing content that is data-informed
  • Using data to overcome challenges during campaign launches
  • Targeting your message to the right audience
Karen Ploesser
Strategic Communications Director
Department of Human Services
10:00
OUT OF SECTOR CASE STUDY: An agency strategist’s view of the future of public sector communications & marketing
  • Understanding the power of brand
  • How to avoid falling into the trap of being transactional
  • The pros and cons of embracing new technologies
Rachael Lonergan
Founder
CanDo (Former Ad Agency Veteran)
10:40
Morning tea & networking
11:00
3 top tips when it comes to marketing automation
  • Choosing a technology platform – Why Australian Data Geofencing matters
  • Best practice case studies for Australian Government
  • DKIM DMARC SPF – What are they and why should I care?

Paul Hodgson
Marketing Automation Specialist
Swift Digital
Keeping up with the pace of the external world
11:30
Using new technologies to tell history
  • Creating regular rich media content to engage audiences, no matter your budget
  • Opportunities for VR and AR in public sector agencies
  • Building engaged communities online to enable discussion amongst your audience
Amanda Dennett
Head of Digital Experience
Australian War Memorial
12:10
Making content the heart of communications
  • Why and how to develop a content strategy?
  • The move towards user-centred communications
  • What is working and what’s next
Libby Varcoe
Director, Content Design & Strategy
Digital Transformation Agency
Dahna McConnachie
Content Strategist
IP Australia
12:50
Networking lunch
1:50
PANEL DISCUSSION: Building credibility & restoring trust in your institution
  • What is the public sector doing to improve the effectiveness of its marketing and communications?
  • What advice can you give to ensure there is a two-way conversation?
  • Can credible, authentic campaigns cut through the noise of ‘fake news’?
Chris Brandt
Executive Director, Community Engagement and Partnerships
Department of Education QLD
Adrian Flood
Director of Communications
Human Rights Commission
2:20
CASE STUDY: Driving a decentralised social & digital strategy
  • Establishing your model and getting buy-in
  • How to leverage investment
  • Building capacity and managing risk
Chris Brandt
Executive Director, Community Engagement and Partnerships
Department of Education QLD
3:00
Afternoon tea & networking
3:20
OUT OF SECTOR CASE STUDY: Fighting Food Waste with Advocate Activation
Ashley Killeen
Head of Communications & Marketing
OzHarvest
4:00
PANEL DISCUSSION: How to embrace innovation & technology in government marketing & communications
  • How can we upskill communication & marketing teams
  • Thinking strategically and putting a case to your government
  • How do you decide what technology is right for your organisation?
  • What trends are on the rise?
Amanda Dennett
Head of Digital Experience
Australian War Memorial
Rachael Lonergan
Founder
CanDo (Former Ad Agency Veteran)
4:30
Closing remarks from the Chair & close of Conference
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Key Speakers

Sonya Neufeld
Assistant Director Strategic Communications
Department of Foreign Affairs & Trade
Elizabeth Bott
Director Online Engagement and Creative Services Digital Experience Culture Change & Innovation
Australian Taxation Office
Jerril Rechter
Chief Executive Officer
VicHealth
Libby Varcoe
Director, Content Design & Strategy
Digital Transformation Agency