Optimise your influence, maximise your value & achieve excellence in your career
Conference Date
30th April & 1st May 2019
L’Aqua, Sydney
Early Bird - Save $300
Book by 15/03/19


An excellent opportunity to network & learn from the experience of EAs across a number of sectors
As the role of the executive and personal assistant continues to transition and evolve, it is essential to take control of your professional development and understand how you can move beyond efficiently performing your core duties and create additional value for your employer and organisation.
The 10th EA & PA Convention will provide attendees with a deeper understanding of how to further progress in their roles, and become equipped with the skills and confidence to achieve further success, in and out of the workplace.
Key conference highlights include
  • Champagne Roundtables - Network and swap tips and tricks with your peers over a glass of bubbles
  • Morning yoga - Get ready for day 2 with a morning yoga session
  • Meet your mentor - Learn from the best at these interactive roundtables
  • Guided mindfulness - Uncover how to alleviate stress and pressure with mindfulness
Who will attend?
Executive Officers, Executive Assistants, Personal Assistants, Office Managers & Corporate Receptionists from
  • Government departments
  • Private corporations
  • Universities & TAFEs
  • NGOs & NFPs
  • Hospitals & health
Download the value proposition to understand the benefits for your organisation.

Attend to learn:

  • Understand how to play a strategic role in your organisation
  • Develop a personal brand to further your professional career development
  • Build resilience with managing difficult situations & personalities
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Key Speakers

Mia Freedman
Kathryn Moir
EA to the Chief Executive
Australian Red Cross Blood Service
Christina Spinoulas
EA to the CEO
Daphne Cardona
EA to the CEO
Nova Entertainment


What People Are Saying

  • “What an awesome conference! I was able to meet other wonderful people in the same role as me. The event allowed me to expand my connections and reflect on my career and role as an EA. Highly recommend the conference to any EA whether just starting out or a seasoned professional.”

    Melanie RotheCox
    PwC & Previous EA PA Conference Attendee


  • Date: 20 Feb 2019  By: Ash Natesh

    As your role as  executive or personal assistant evolves, it’s essential to take control of your professional development and understand how you can move beyond efficiently performing your core duties and create additional value for your employer. The team at Criterion Conferences spoke to Kathryn Moir, EA to the Chief Executive, Australian Red Cross Blood …

  • Date: 4 Feb 2019  By: Ash Natesh

        We spoke to Natalie Kennefick the winner of the Up & Coming PA of the Year 2018 at the Executive PA Awards. Natalie is the EA to the Head of Mass Market Retail Channels and Acting Head of Regional Sales & Execution at Optus. We asked Natalie for her insights on being an …

  • Date: 12 Aug 2015  By: Criterion Content Team

    “…you can control your own behaviour, and how you work, motivate and influence others. Because when you commit to it, and you get it right, there’s less stress and greater productivity.” – Lynne Schinella, RIPE Personality Profiling Consultant So what are fruit are you? Yes this is a bizarre question but if you do a quick …

  • Date: 16 Feb 2015  By: Criterion Content Team

     The following words were used in Women’s Weekly to describe this amazing lady:  “bold and beautiful”, “inspired” and “profound”. Turia Pitt is an inspiration to us all. She has been named Cosmopolitan’s “Woman of the Year” for 2013, short-listed for this years “Young Australian of the Year” and the winner of the recent NSW “Woman …

Endorsers & Media Partners