- Champagne Roundtables - Network and swap tips and tricks with your peers over a glass of bubbles
- Morning yoga - Get ready for day 2 with a morning yoga session
- Meet your mentor - Learn from the best at these interactive roundtables
- Guided mindfulness - Uncover how to alleviate stress and pressure with mindfulness
Executive Officers, Executive Assistants, Personal Assistants, Office Managers & Corporate Receptionists from
- Government departments
- Private corporations
- Universities & TAFEs
- NGOs & NFPs
- Hospitals & health
Attend to learn:
- Understand how to play a strategic role in your organisation
- Develop a personal brand to further your professional career development
- Build resilience with managing difficult situations & personalities
Mia Freedman is the co-founder and creative director of the Mamamia Womens Media Company, Australia’s largest media company for women. With its flagship website mamamia.com.au as well as the world’s biggest women’s podcast network, Mamamia employs more than 100 staff (99% of whom are women) in five offices around the world including in Sydney, Melbourne and New York. Mamamia has an audience of many millions of women every day across written, audio and video content and across social media.
The Mamamia Media company began as a personal blog in Mia Freedman’s lounge room in 2007 after she left a successful 15 year career in traditional media, most notably as the youngest ever Editor in Chief of Australian Cosmopolitan, a job she landed at just 24 after starting at Cleo magazine as an intern at age 19.
By 2004 Mia had become editor in chief of Cosmo, Cleo and Dolly and was well known for her body image advocacy. She was the first and only magazine editor to include women of all shapes, sizes and nationalities in every issue and has been Australia’s leading voice for two decades when it to the need for a more diverse and realistic portrayal of women in the media. In 2008 she was appointed chair of the National Body Image Advisory Group by the Federal Government.
Having built her career around creating communities of women in magazines and briefly in television when she worked at Channel 9 as an executive and launched a daily women’s panel show, Mia sniffed the wind of traditional media and knew the future of women’s media was online. Mia ejected herself from executive life in 2007 and launched a women’s website, Mamamia.com.au from her lounge room while wearing her pyjamas. From politics and feminism to pelvic floors and pop culture, Mamamia is ‘what everyone’s talking about today’.
Two years later, her husband came on board and together they grew her personal blog into an independent women’s media company. Each week, Mamamia publishes around 300 written articles, 15 podcasts and 40 videos and has a social media following of 3.5 million. Mia appears on TV regularly as a panelist and commentator, hosts podcasts and video series for the Mamamia Women’s Network and has written four books, her most recent, Work, Strife, Balance was released in April, 2017.
She has been an outspoken advocate for female entrepreneurs, women in business and has been an advocate for causes as diverse as body image and domestic violence. She has been named one of Australia’s Most Influential Women by the Australian Financial Review. She has three children.
Australian Red Cross Blood Service
Kathryn is the EA to the Chief Executive who sits within the Corporate Division of the Blood Service and provides comprehensive administrative services directly to the Chief Executive. This includes communicating and consulting with the Chair and Board members, providing high quality professional administrative Services to the Executive team and internal and external customers.
What People Are Saying
“What an awesome conference! I was able to meet other wonderful people in the same role as me. The event allowed me to expand my connections and reflect on my career and role as an EA. Highly recommend the conference to any EA whether just starting out or a seasoned professional.”PwC & Previous EA PA Conference Attendee
Date: 20 Feb 2019 By: Ash Natesh
As your role as executive or personal assistant evolves, it’s essential to take control of your professional development and understand how you can move beyond efficiently performing your core duties and create additional value for your employer. The team at Criterion Conferences spoke to Kathryn Moir, EA to the Chief Executive, Australian Red Cross Blood …
Date: 4 Feb 2019 By: Ash Natesh
We spoke to Natalie Kennefick the winner of the Up & Coming PA of the Year 2018 at the Executive PA Awards. Natalie is the EA to the Head of Mass Market Retail Channels and Acting Head of Regional Sales & Execution at Optus. We asked Natalie for her insights on being an …
Date: 12 Aug 2015 By: Criterion Content Team
“…you can control your own behaviour, and how you work, motivate and influence others. Because when you commit to it, and you get it right, there’s less stress and greater productivity.” – Lynne Schinella, RIPE Personality Profiling Consultant So what are fruit are you? Yes this is a bizarre question but if you do a quick …
Date: 16 Feb 2015 By: Criterion Content Team
The following words were used in Women’s Weekly to describe this amazing lady: “bold and beautiful”, “inspired” and “profound”. Turia Pitt is an inspiration to us all. She has been named Cosmopolitan’s “Woman of the Year” for 2013, short-listed for this years “Young Australian of the Year” and the winner of the recent NSW “Woman …
Endorsers & Media Partners
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