As the higher education market becomes increasingly competitive, institutions must work to create new avenues to market to and engage with students. As the sector continues to grapple with marketing automation adoption, it is imperative to firstly have an effective data-driven marketing strategy in place.
Data-driven strategies and marketing automation together will provide institutions with the opportunity to produce real time feedback on the efficiency and success of their digital marketing campaigns and use this information to inform future strategy.
This conference will explore leading higher education and industry case studies to assist you in strengthening your digital marketing going forward.
Attend and learn how to:
- Create and implement data-driven strategies
- Use marketing automation to drive results
- Track the prospective student journey
- Measure outcomes and ROI
- Develop content management strategies
- Create personalised and timely content
Who will attend?
Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:
- Digital Marketing
- Web/ Online/ Digital
- Student Recruitment
- Future Students
- Social Media
- Content Creation
- Content Management
Attend to learn:
Build an effective data-driven marketing strategy
Use marketing automation & personalisation to drive results
Create & manage effective content
- KEYNOTE: Beyond the prospect: mapping & integrating end-to-end student experience into digital strategy
- Strategies & systems for higher education
- Using the Power of Automation and Account-Based Marketing to Give You an Unfair Advantage in the World of International Recruitment
- Strengthening recruitment through digital marketing
Matthew is currently the Chief Marketing Officer at RMIT University with responsibility for global brand, digital marketing, customer experience, international student recruitment and domestic student recruitment. He was previously Chief Marketing Officer at La Trobe University and was Head of Marketing – Asia Pacific for Mercer, General Manager – Marketing at PMP Limited and National Marketing Manager at Phillips Fox (now DLA Piper).
He is currently working across RMIT to align the brand promise, the end-to-end student experience and the digital strategy. He was one of the early pioneers of social selling in 2012 developing two Asia-Pacific LinkedIn communities of senior business decision makers to generate revenue and business development opportunities as well as providing real life networking opportunities for senior HR and Investment Executives. Matthew has experience in developing and deploying market entry strategies to meet market needs such as introducing the “Aspire” program at La Trobe University which is an early offer program for community leaders, deploying a range of financial services products into the Korean market, introducing the Mercer Kiwisaver product into the New Zealand market in collaboration with Kiwibank and the introduction of new retirement savings products into the Hong Kong market.
Matthew has an MBA from RMIT, Bachelor of Arts from the University of Melbourne, and Bachelor of Laws (Hons) from Bond University.
University of Canberra
Kylie is the Deputy Director Marketing and Recruitment at the University of Canberra. After a decade as a primary school teacher in Queensland, she completed her Masters and started her marketing career at the University of the Sunshine Coast. Kylie then spent the next nine years working in marketing, communications and recruitment roles in universities and international schools in Abu Dhabi and Ireland. Working as a consultant for a number of years, Kylie worked on everything from a start-up military university to delivering large scale international conferences for clients, before returning home to Australia and joining the University of Canberra. Her current team is responsible for recruitment, marketing automation, website, publications, branding and advertising campaigns.
Chaminda is an accomplished eCommerce leader and strategic Digital Marketer with post-graduate qualifications and extensive experience in the financial services, automotive, computing, retail and consumer sectors. Having worked for a number of blue chip companies both in Australia and abroad, Chaminda has diverse experience at transforming organisations into innovative, profitable and market leading digital businesses across the globe.
In his current position with ANZ, Chaminda is responsible for driving significant sales growth of ANZ products through the digital channel, leading the Digital marketing function and development of digital strategies including content strategy, effective SEO, SEM and Social media
Platinum Sponsor: Adobe
Adobe is changing the world through digital experiences and with its integrated platform of cloud-based solutions, Adobe enables higher education institutions to deliver standout digital experiences that drive academic and administrative excellence. Create rich interactive content for web, mobile, video, print and more with Adobe Creative Cloud. Streamline document workflows and business processes with Adobe Document Cloud. Measure and refine content for maximum impact with Adobe Marketing Cloud.
By giving students, faculty and staff everything they need to make, manage and optimize digital content, they can improve recruiting, engage students in learning, empower students to succeed in the innovation economy and achieve operational efficiency and financial health.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit au.marketo.com.
SAP Hybris helps some of the world’s leading organisations transform themselves in response to the rapidly changing expectations of their customers. We help deliver exceptional customer experiences, evolve their business model, and eliminate complexity. Our modular suite of marketing, sales, commerce, customer service, and billing solutions includes the latest technologies – from in-memory computing to predictive analytics – so they can turn customer data into context and personalise each interaction in real-time across channels. With an integrated approach to customer engagement and commerce, SAP Hybris helps our customers regain agility and avoid disruption. We help companies transform how they engage with customers, innovate how they do business, and simplify their front office. How can we help you? Explore SAP Hybris solutions today. For more information, visit www.hybris.com.
The New OS for Marketing. Where Beautiful Brands Are Built.
In this era of the connected customer, the marketing engine is a hungry beast. Marketing teams must work smarter, faster and with more flexibility to innovate and deliver engaging experiences through more digital, data, channel and technology touchpoints than ever before.
This calls for a new way of building and leading high performing marketing teams and a new operating system for getting marketing work done. This calls for Simple.
Simple is where you rewrite the playbook on how marketing is done in your organisation.
It’s how you build beautiful brands and experiences across internal and external agencies.
Put simply, it’s the end of not knowing. It’s 100% visibility across budgets, plans, assets, teams, agencies, conversations and results. It’s where you accelerate your teams and technologies, linking goals, activities and approvals at every step of your marketing process.
Built for marketers, by marketers, Simple is the place where marketing work gets done. From planning and briefing, through production to analysis of campaign and team performance.
With over twenty years experience in working with educational and research institutions, ECLEVA is uniquely qualified to provide insights, guidance and implementation services to ensure that your existing and new business solutions enable your institution’s strategic and operational goals.
ECLEVA provides consulting, technology solutions and support services to institutions. ECLEVA also has a suite of pre-configured end to end solutions called EduRe that enable institutions to manage all the phases of their student and commercial lifecycles. EduRe can be easily customised to the individual needs of the institution. It delivers an improved student experience and assists institutions in developing alternate funding sources, while providing fast time to value, flexibility and seamless integration with SMS and ERP systems.
For more information refer to our website http://education.ecleva.com/
What People Are Saying
“A great range of speakers, case studies and networking opportunities. I came away with excitement and aspirations to put some of the ideas and concepts to use straight away.”Senior Marketing and Communication Officer, UTS - Digital Marketing Strategies for Higher Education conference 2016
Date: 4 Jul 2017 By: Mark Volchkov
I recently read an article written by a leading professor in the education sector in Australia saying that vocational education is collapsing on itself due to Government policies, and the results are going to have a devastating impact on individuals and industries alike. This type of sentiment in my opinion is overly pessimistic, which makes … Continue reading Escaping the next dot com bust!
Date: 23 Mar 2017 By: Aaron Collyer
In 2015, The University of Western Australia (UWA) started an ambitious project. We began pursuing our dream of creating a new digital ecosystem to improve our customer experience and conversion rates for prospective students. Our scope was to better understand the student journey and to apply this knowledge in our appeal to domestic, international, undergraduate … Continue reading Strengthening recruitment through digital marketing at University of Western Australia
The post Strengthening recruitment through digital marketing at University of Western Australia appeared first on Criterion Conferences.
Date: 8 Mar 2017 By: Tom Miller
Digital marketing is an ever changing, multifaceted beast – there’s no doubt about that. Every day there is a new channel or technology for us marketers to consider. One of the most challenging parts of contending with ever-changing technology is ensuring that you’re providing a consistent experience across these platforms. What we do know is … Continue reading The future of digital marketing in higher education
The post The future of digital marketing in higher education appeared first on Criterion Conferences.
Date: 15 Feb 2017 By: Kylie McKenzie
We were excited. Let’s be honest; we were very excited. We finally had a marketing automation platform of our very own. Nothing was going to stop us from ‘engaging authentically with our audiences’, ‘telling the brand story’, ‘customising the journey’. ‘Content was king’ and we were in the driving seat. We were going to smash … Continue reading Be careful what you wish for… a true story of marketing automation
The post Be careful what you wish for… a true story of marketing automation appeared first on Criterion Conferences.