As the higher education market becomes increasingly competitive, institutions must work to create new avenues to market to and engage with students. As the sector continues to grapple with marketing automation adoption, it is imperative to firstly have an effective data-driven marketing strategy in place.
Data-driven strategies and marketing automation together will provide institutions with the opportunity to produce real time feedback on the efficiency and success of their digital marketing campaigns and use this information to inform future strategy.
This conference will explore leading higher education and industry case studies to assist you in strengthening your digital marketing going forward.
Attend and learn how to:
- Create and implement data-driven strategies
- Use marketing automation to drive results
- Track the prospective student journey
- Measure outcomes and ROI
- Develop content management strategies
- Create personalised and timely content
Who will attend?
Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:
- Digital Marketing
- Web/ Online/ Digital
- Student Recruitment
- Future Students
- Social Media
- Content Creation
- Content Management
Attend to learn:
Build an effective data-driven marketing strategy
Use marketing automation & personalisation to drive results
Create & manage effective content
Matthew is currently the Chief Marketing Officer at RMIT University with responsibility for global brand, digital marketing, customer experience, international student recruitment and domestic student recruitment. He was previously Chief Marketing Officer at La Trobe University and was Head of Marketing – Asia Pacific for Mercer, General Manager – Marketing at PMP Limited and National Marketing Manager at Phillips Fox (now DLA Piper).
He is currently working across RMIT to align the brand promise, the end-to-end student experience and the digital strategy. He was one of the early pioneers of social selling in 2012 developing two Asia-Pacific LinkedIn communities of senior business decision makers to generate revenue and business development opportunities as well as providing real life networking opportunities for senior HR and Investment Executives. Matthew has experience in developing and deploying market entry strategies to meet market needs such as introducing the “Aspire” program at La Trobe University which is an early offer program for community leaders, deploying a range of financial services products into the Korean market, introducing the Mercer Kiwisaver product into the New Zealand market in collaboration with Kiwibank and the introduction of new retirement savings products into the Hong Kong market.
Matthew has an MBA from RMIT, Bachelor of Arts from the University of Melbourne, and Bachelor of Laws (Hons) from Bond University.
University of Canberra
Kylie is the Deputy Director Marketing and Recruitment at the University of Canberra. After a decade as a primary school teacher in Queensland, she completed her Masters and started her marketing career at the University of the Sunshine Coast. Kylie then spent the next nine years working in marketing, communications and recruitment roles in universities and international schools in Abu Dhabi and Ireland. Working as a consultant for a number of years, Kylie worked on everything from a start-up military university to delivering large scale international conferences for clients, before returning home to Australia and joining the University of Canberra. Her current team is responsible for recruitment, marketing automation, website, publications, branding and advertising campaigns.
Carly is the General Manager, Communications & Marketing at TAFE NSW overseeing the marketing, digital and brand strategy along with corporate communications and media. Prior to TAFE NSW she was the Chief Sales & Marketing Officer at Laureate International Universities. With over 20 years’ marketing experience, Carly has led global, regional, and local marketing teams for Ernst & Young, IBM, and Dell. She has extensive experience in marketing strategy, product management, marketing communications, branding, channel development, digital marketing and GTM ownership.
Chaminda is an accomplished eCommerce leader and strategic Digital Marketer with post-graduate qualifications and extensive experience in the financial services, automotive, computing, retail and consumer sectors. Having worked for a number of blue chip companies both in Australia and abroad, Chaminda has diverse experience at transforming organisations into innovative, profitable and market leading digital businesses across the globe.
In his current position with ANZ, Chaminda is responsible for driving significant sales growth of ANZ products through the digital channel, leading the Digital marketing function and development of digital strategies including content strategy, effective SEO, SEM and Social media
Platinum Sponsor: Adobe
Adobe is changing the world through digital experiences and with its integrated platform of cloud-based solutions, Adobe enables higher education institutions to deliver standout digital experiences that drive academic and administrative excellence. Create rich interactive content for web, mobile, video, print and more with Adobe Creative Cloud. Streamline document workflows and business processes with Adobe Document Cloud. Measure and refine content for maximum impact with Adobe Marketing Cloud.
By giving students, faculty and staff everything they need to make, manage and optimize digital content, they can improve recruiting, engage students in learning, empower students to succeed in the innovation economy and achieve operational efficiency and financial health.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit au.marketo.com.
What People Are Saying
“A great range of speakers, case studies and networking opportunities. I came away with excitement and aspirations to put some of the ideas and concepts to use straight away.”Senior Marketing and Communication Officer, UTS - Digital Marketing Strategies for Higher Education conference 2016
Date: 15 Feb 2017 By: Kylie McKenzieWe were excited. Let’s be honest; we were very excited. We finally had a marketing automation platform of our very own. Nothing was going to stop us from ‘engaging authentically with our audiences’, ‘telling the brand story’, ‘customising the journey’. ‘Content was king’ and we were in the driving seat. We were going to smash …
Date: 30 May 2016 By: Andrew SloanI believe in the power of information you collect, curate and share as a University. It is purposefully collected, stored and, if leveraged the right way, can be a powerful contributor to how you find new students, win them over, confirm their enrolment and maintain a relationship for years to come. Collecting and curating the …
Date: 10 May 2016 By: Patricia RochaRemember the days when to promote your products all you needed was to print a homemade leaflet and distribute it around your neighbourhood? Those days are long gone and technology has taken over. Digital marketing, automation, and social media strategies have now become the main focus when promoting products and services, no matter what kind …
Date: 18 Apr 2016 By: Jaysen du PlessisI fell in love with marketing 20 years ago after reading a case study about Coca-Cola’s subliminal advertising. I loved the thought of coercing people to buy a product they didn’t necessarily want or need. My marketing philosophy has significantly matured over the years, from thinking that good marketing is making a company look good, …