Using data to strengthen digital strategy
Conference Date
4th & 5th April 2017
Location
Radisson Blu Plaza Hotel Sydney
Early Bird - Save $200
Book by 03/03/17

Overview

As the higher education market becomes increasingly competitive, institutions must work to create new avenues to market to and engage with students. As the sector continues to grapple with marketing automation adoption, it is imperative to firstly have an effective data-driven marketing strategy in place.

Data-driven strategies and marketing automation together will provide institutions with the opportunity to produce real time feedback on the efficiency and success of their digital marketing campaigns and use this information to inform future strategy.

This conference will explore leading higher education and industry case studies to assist you in strengthening your digital marketing going forward.

Attend and learn how to:

  • Create and implement data-driven strategies
  • Use marketing automation to drive results
  • Track the prospective student journey
  • Measure outcomes and ROI
  • Develop content management strategies
  • Create personalised and timely content

Who will attend?

Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:

  • Marketing
  • Digital Marketing
  • Web/ Online/ Digital
  • Student Recruitment
  • Future Students
  • Social Media
  • Content Creation
  • Content Management

Attend to learn:

  • Build an effective data-driven marketing strategy

  • Use marketing automation & personalisation to drive results

  • Create & manage effective content

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Key Speakers

Matthew-Lee-GS-Criterion
Matthew Lee
Chief Marketing Officer
RMIT University
KylieMcKenzie-GS-Criterion
Kylie McKenzie
Deputy Director Marketing & Recruitment
University of Canberra
Carly-Rogowski-GS-Criterion
Carly Rogowski
General Manager Marketing & Communications
TAFE NSW
Chaminda-GS-Criterion
Chaminda Ranasinghe
Head of Digital Sales & Marketing
ANZ

Sponsors

What People Are Saying

  • “A great range of speakers, case studies and networking opportunities. I came away with excitement and aspirations to put some of the ideas and concepts to use straight away.”

    Courtney Wooton
    Senior Marketing and Communication Officer, UTS - Digital Marketing Strategies for Higher Education conference 2016

Blog

  • Spirit Animal
    Date: 15 Feb 2017  By: Kylie McKenzie
    We were excited. Let’s be honest; we were very excited. We finally had a marketing automation platform of our very own. Nothing was going to stop us from ‘engaging authentically with our audiences’, ‘telling the brand story’, ‘customising the journey’. ‘Content was king’ and we were in the driving seat. We were going to smash …

  • Andrew Sloan
    Date: 30 May 2016  By: Andrew Sloan
    I believe in the power of information you collect, curate and share as a University. It is purposefully collected, stored and, if leveraged the right way, can be a powerful contributor to how you find new students, win them over, confirm their enrolment and maintain a relationship for years to come. Collecting and curating the …

  • Digital Marketing
    Date: 10 May 2016  By: Patricia Rocha
    Remember the days when to promote your products all you needed was to print a homemade leaflet and distribute it around your neighbourhood? Those days are long gone and technology has taken over. Digital marketing, automation, and social media strategies have now become the main focus when promoting products and services, no matter what kind …

  • jaysen du plessis photo 1
    Date: 18 Apr 2016  By: Jaysen du Plessis
    I fell in love with marketing 20 years ago after reading a case study about Coca-Cola’s subliminal advertising.  I loved the thought of coercing people to buy a product they didn’t necessarily want or need. My marketing philosophy has significantly matured over the years, from thinking that good marketing is making a company look good, …

Endorsers & Media Partners