Using data to strengthen digital strategy
Conference Date
4th & 5th April 2017
Location
Radisson Blu Plaza Hotel Sydney
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Overview

As the higher education market becomes increasingly competitive, institutions must work to create new avenues to market to and engage with students. As the sector continues to grapple with marketing automation adoption, it is imperative to firstly have an effective data-driven marketing strategy in place.

Data-driven strategies and marketing automation together will provide institutions with the opportunity to produce real time feedback on the efficiency and success of their digital marketing campaigns and use this information to inform future strategy.

This conference will explore leading higher education and industry case studies to assist you in strengthening your digital marketing going forward.

Attend and learn how to:

  • Create and implement data-driven strategies
  • Use marketing automation to drive results
  • Track the prospective student journey
  • Measure outcomes and ROI
  • Develop content management strategies
  • Create personalised and timely content

Who will attend?

Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:

  • Marketing
  • Digital Marketing
  • Web/ Online/ Digital
  • Student Recruitment
  • Future Students
  • Social Media
  • Content Creation
  • Content Management

Attend to learn:

  • Build an effective data-driven marketing strategy

  • Use marketing automation & personalisation to drive results

  • Create & manage effective content

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Key Speakers

Matthew-Lee-GS-Criterion
Matthew Lee
Chief Marketing Officer
RMIT University
KylieMcKenzie-GS-Criterion
Kylie McKenzie
Deputy Director Marketing & Recruitment
University of Canberra
Chaminda-GS-Criterion
Chaminda Ranasinghe
Head of Digital Sales & Marketing
ANZ

Sponsors

What People Are Saying

  • “A great range of speakers, case studies and networking opportunities. I came away with excitement and aspirations to put some of the ideas and concepts to use straight away.”

    Courtney Wooton
    Senior Marketing and Communication Officer, UTS - Digital Marketing Strategies for Higher Education conference 2016

Blog

  • shutterstock_154176623
    Date: 23 Mar 2017  By: Aaron Collyer
    Two years ago, The University of Western Australia (UWA) started an ambitious project. We began pursuing our dream of creating a new digital ecosystem to improve our customer experience and conversion rates for prospective students. Our scope was to better understand the student journey and to apply this knowledge in our appeal to domestic, international, …

  • DM
    Date: 8 Mar 2017  By: Tom Miller
    Digital marketing is an ever changing, multifaceted beast – there’s no doubt about that. Every day there is a new channel or technology for us marketers to consider. One of the most challenging parts of contending with ever-changing technology is ensuring that you’re providing a consistent experience across these platforms. What we do know is …

  • Spirit Animal
    Date: 15 Feb 2017  By: Kylie McKenzie
    We were excited. Let’s be honest; we were very excited. We finally had a marketing automation platform of our very own. Nothing was going to stop us from ‘engaging authentically with our audiences’, ‘telling the brand story’, ‘customising the journey’. ‘Content was king’ and we were in the driving seat. We were going to smash …

  • Andrew Sloan
    Date: 30 May 2016  By: Andrew Sloan
    I believe in the power of information you collect, curate and share as a University. It is purposefully collected, stored and, if leveraged the right way, can be a powerful contributor to how you find new students, win them over, confirm their enrolment and maintain a relationship for years to come. Collecting and curating the …

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