The Maximising Digital Marketing Strategies for Higher Education conference will address what’s new with the digital revolution in the higher education sector, to set delegates on the right path towards a successful digital marketing strategy in their institutions.
Key learnings include
- Strategies to drive a competitive digital marketing blueprint
- Utilising CRM systems & technology stacks to maximise the use of data
- Creating an excellent user experience through multiple digital touchpoints
- Establishing capable, high performing digital marketing teams to lead the digital transformation in higher education
Senior representatives from universities, TAFEs, private colleges & online education providers with responsibilities for:
- Digital Marketing
- Marketing & Communications
- Marketing Automation
- Student Recruitment
- Social Media
- Future Students
- Content Creation
- Content Management
Attend to learn:
- Collect, segment & interpret data to map the customer journey
- Develop agile & responsive digital marketing through the user experience
- Effectively lead a digital transformation to maximise ROI
- Leverage existing resources to improve lead acquisition & student recruitment
- PANEL DISCUSSION: Future directions for digital marketing in higher education
- Managing data with an enterprise level CRM to improve efficiencies
- OUT OF SECTOR CASE STUDY: Establishing one of Australia’s most exciting online startups by enhancing user experience
- Rethinking how to incorporate UX into the broader digital strategy
Chaminda is an accomplished digital leader with 20 years of expertise in transforming organisations across the globe into innovative, profitable and market-leading digital businesses. His diverse experience includes having worked with iconic organisations such as ANZ, EnergyAustralia, and Ford Automotive Company. He is responsible for the development of an integrated University marketing, digital and student recruitment strategy that supports the achievement of RMIT Universities strategic goals, best in class student experience and revenue targets. Leading and serving a talented, high performing, and passionate team of innovative marketing, digital, data and student recruitment professionals, he is well regarded for his ability to deliver customer-focused outcomes and exceptional business results, with a proven approach of focussing on people and culture first.
Stephanie is the International Marketing Manager (Digital) at Griffith University where she is driving the international digital marketing and recruitment strategy. She is responsible for managing integrated digital campaigns across the international student lifecycle, including brand awareness, remarketing, lead acquisition and conversion. With over 6 years’ experience in the higher education sector and a background in frontline student recruitment and marketing communications, Stephanie has a unique perspective on how digital marketing can play a powerful role within a broader international student recruitment strategy.
University of Technology Sydney
With a background in theatre, documentary film-making, cultural and museum programming and marketing communication, Mark delivers his love of storytelling by leading the Brand Strategy and Engagement team within the UTS Marketing and Communication Unit.
This team is focused on audience insights and lifecycle, campaign management, market research, production and delivery of experiential marketing, thought leadership and engagement activities, branded media and design, fine art exhibitions and the management and care of the UTS art collection.
University of Western Australia
Aaron recently joined the University of Western Australia in November 2015. Prior to this he had 13 years working for advertising agencies in a variety of roles. A problem solver at heart with the passion to combine creative ideas, technical executions and data led insights, this led to a number national and international award-winning projects for the likes of Qantas Frequent Flyer, IKEA, Harley Davidson, Lotterywest and Amnesty International.
Within the Higher Education sector Aaron has work with clients Curtin University, Macquarie University and Edith Cowan University. He has brought all this experience across to the Brand Marketing and Recruitment division at UWA. He now strives to offer an improved student user experience and is focused on delivering niche personalised messaging to an array of audience segments to our global target market.
What People Are Saying
“Great conference with high quality speakers and very relevant topics. They say ‘content is king’ and that was certainly true of this conference. Every presentation was good.”University of Technology Sydney Presenter, Digital Marketing Strategies for Higher Education 2018
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