How trusted is your brand?
In this challenging landscape, the Building Customer Trust and Brand Engagement Conference is a unique opportunity to hear from experts and experienced leaders about how you can establish, protect and, if required, rebuild trust in your brand.
- Explore research on the current state of trust in Australia
- Hear case studies from some of Australia's most trusted brands
- Gain insights from organisations such as Aveo & Holden about how to rebuild and redefine your brand after reputational damage
- Network and learn alongside senior leaders from diverse industries including financial services, aged care & retirement living, energy, government, retail & FMCG
- Dig into the most pressing issues for brand engagement and customer satisfaction
- Develop a crisis communication strategy for your organisation
Who will attend?
Executive & Senior Leaders from the Public, Private & Not For Profit sectors responsible for:
- Strategy & Operations
- Marketing & Communications
- Corporate Affairs
- Public Relations
- Corporate Social Responsibility
Attend to learn:
- Understand customer expectations & the principles of trust
- Develop a culture & brand that nurtures trust & customer loyalty
- Strategise to protect & rebuild your brand after a loss of customer trust
- Promote customer interests, transparency & brand integrity
Anita is an experienced marketing leader who understands the power of emotion. She is known for her ability to connect, engage and inspire an audience through storytelling and getting to the heart of the human experience. As General Manager – Brand and Communications at HESTA, Anita plays a pivotal role in engaging both employees and external member and stakeholder audiences in a leading national brand.
As a solo parent to her 4yo daughter, she also plays a pivotal role in guiding a curious, strong-willed little girl through life. Anita is a world class juggler (of time) and can find a way to get 28 hours of life into most (but not all!) 24 hour days.
National Australia Bank
Karen is the former General Manager of Consumer Marketing at NAB. She was responsible for the Consumer Segment Value Proposition and delivering the Customer focused Life Moments Ecosystem & Check In that increased NAB Consumer market share and customer advocacy.
Karen lectures in Marketing, Customer Experience & Relationship Management for the MBA program at the Macquarie Graduate School of Management.
Karen was Head of Customer Relationship Management & Digital for Westpac Group. In that time she led building and scaling the data driven marketing capability program known in Westpac as “KnowMe”. KnowMe delivered targeted Customer Next Best Offers to bankers and teller in branches, call centres and interactions in online and mobile and into digital and social media.
In 2007, Karen was recognised as the ADMA Marketer of the Year, recognised by LinkedIn as a Power Profile for Australia in 2015 and 2016 and included in the B&T Remarkable Marketer program in 2018.
Karen has a Bachelor of Electrical Engineering (Hons) and a Master in Business Administration.
Karen is married with two sons and two dogs and works to achieve over 10K steps every day.
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