Proactively strengthening your reputation & restoring trust in your brand identity
Conference Date
31st July & 1st August 2019
Location
L'Aqua Sydney
Early Bird - Save $300
Book by 17/05/19

Overview

How trusted is your brand?

Trust in public and private institutions has come under significant threat in the last few years as many significant public incidents have changed the way the Australian public now think about organisations that were historically very trusted. With leadership spills, changes in government, data hacks and leaks, and several Royal Commissions in industries that the public once believed in, it is essential for public and private organisations to proactively build their reputation and public image to protect and restore trust.

In this challenging landscape, the Building Customer Trust and Brand Engagement Conference is a unique opportunity to hear from experts and experienced leaders about how you can establish, protect and, if required, rebuild trust in your brand.

Attend to  
  • Explore research on the current state of trust in Australia
  • Hear case studies from some of Australia's most trusted brands
  • Gain insights from organisations such as Aveo & Holden about how to rebuild and redefine your brand after reputational damage
  • Network and learn alongside senior leaders from diverse industries including financial services, aged care & retirement living, energy, government, retail & FMCG
  • Dig into the most pressing issues for brand engagement and customer satisfaction
  • Develop a crisis communication strategy for your organisation

Who will attend?
Executive & Senior Leaders from the Public, Private & Not For Profit sectors responsible for:  
  • Strategy & Operations
  • Brand
  • Marketing & Communications
  • Corporate Affairs
  • Public Relations
  • Media
  • Corporate Social Responsibility

Attend to learn:

  • Understand customer expectations & the principles of trust
  • Develop a culture & brand that nurtures trust & customer loyalty
  • Strategise to protect & rebuild your brand after a loss of customer trust
  • Promote customer interests, transparency & brand integrity
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Key Speakers

Anita Fox
General Manager Brand & Communications
HESTA
Tina Morrell
General Manager Customer Strategy, Experience & Designs
NRMA
Karen Ganschow
Former General Manager Consumer Marketing & Strategy
National Australia Bank
Kristian Aquilina
Executive Director Marketing
Holden

Sponsors

Blog

  • Date: 26 Nov 2018  By: Sharon Melamed

      Let’s not beat around the bush – over the past decade, it’s been the public sector that has propped up the Australian contact centre outsourcing industry. While companies in the private sector steadily migrated their operations offshore, state and Federal Government has gone from an inhouse service delivery model to a hybrid inhouse/outsource model, …

  • Date: 13 Nov 2018  By: Ash Natesh

    In achieving customer service excellence there is no ‘one-size-fits-all’. There are diverse ways in which public sector departments, agencies and local councils are setting their customer-centric service strategies, providing unique insights into the key factors for success. We spoke to Fiona Keough, Chief Executive Officer, Auscontact Association about the various depths of understanding customer experience …

  • Date: 1 Nov 2017  By: Sharon Melamed

    As a citizen, it’s hard not to notice how government customer service has improved in strides over the last several years. From the speedy processing of a driver’s licence renewal to a callback service so you don’t have to wait in lengthy queues at tax time. But there’s more to come, and the private sector …

  • Date: 11 Oct 2017  By: Eileen Cai

    Organisations and businesses are constantly on the lookout for ways to improve the efficiency of day to day operations and the quality of their products to customers. Digital transformation is leading the way in the government sector to meet the rising expectations of customers. The Department of Immigration and Border Protection (DIBP) for example, is …