Benefits of attending the Strengthening Communication & Engagement conference:
- Align business strategy with communications vision
- Improve customer centricity & customer journey
- Measure and evaluate communication strategies
- Build brand trust and loyalty
- Understand customer behaviour & gather insights
- Develop a strategic approach to content curation
- Disability & NDIS
- Aged Care
- Community and Family Support Services
- Healthcare Services
- Employment Services
- Homelessness and Housing
- Brand Management
- Business Development
Attend to learn:
- Drive organisational cultural change to make communications a strategic priority
- Improve customer-centricity to boost engagement & acquisition
- Develop, measure & evaluate the impact of communication strategies
Alex Varley is the General Manager or Customer Experience at Northcott, one of NSW largest disability service providers. He has an extensive background in marketing and communication gained in senior roles at the Australian National Maritime Museum, Sydney Theatre Company and then in the disability services sector. He has also been the CEO of two disability organisations with a focus on access to media for people with disability and the portrayal of people with disability in the media.
Andy is a marketer and transformational strategist who has worked in advertising, marketing and digital for the last 20 years. He has developed and led major transformational projects for such organisations as Super Retail Group, City Beach and Mountain Designs as well financial services startups Loans.com.au and Firstmac. He has for the last 2 years led the digital change for Endeavour Foundation.
Nicola has over 20 years’ experience in senior roles in business and marketing strategy in both the private and public sectors across aged care and community services, education, public transport, health, data marketing sectors. These roles have typically been undertaken as sectors face major micro, funding or environmental changes. Nicola’s experience covers brand differentiation, market research, campaign management across mass and digital channels, public affairs and advocacy and corporate reputation management. Nicola is passionate about bringing market insights into an organisation to build genuine market and customer-focused businesses and in creating sustainable market growth in complex markets.
Nicola’s high level marketing and analytical skills enable her to identify creative business partnerships and opportunities, which she does with enthusiasm and effective team management.
Nicola holds a Master of Business (Marketing), Graduate Diploma in Innovation and Entrepreneurship, Bachelor of Arts, and is currently studying toward a Diploma in Positive Psychology. She is a Fellow of the Australian Marketing Institute (AMI) and a winner of 13 state and national marketing awards.
What People Are Saying
“The challenge for the sector, is in the need to redefine its target audience from government to the end-user of its services, forcing monumental changed in how this sector and the organisations within it communicate”Marketing Mag, 2017
Date: 27 Feb 2018 By: Ellen Foxall
In order to stand out in today’s climate, NFPs need to be more strategic and invest in core areas, writes Criterion ahead of the upcoming Strengthening Communications and Engagement conference. Now more than ever, not-for-profit organisations are having to think and act more business minded. With over 600,000 registered NFPs in Australia, organisations need to …
Date: 16 Sep 2016 By: Pro Bono Australia
The Guide to Giving is Australia’s most established Not for Profit and charity directory, for organisations that are seeking philanthropic funding and community interaction. Based around two platforms there is a printed and digital version of the directory. The printed edition is distributed free of charge to over 56,000 lawyers and CPA Australia Members. It …
Date: 21 Sep 2014 By: John Burgher, Marketing Director, Criterion Conferences
Earlier this year I supported a friend and colleague by donating for a special event with proceeds going to a great cause that was linked to one of Australia’s oldest and largest Not-for-Profits (NFP). I will not name and shame here purely because that’s not what this post is about. What I’m writing about is …
Date: 14 Aug 2014 By: Criterion Content Team
Many Not-for-Profit organisations are looking for new methods to ensure future sustainability. One of the key issues that has been identified to achieving this is to become more “business-like” with your strategic planning. This includes internal and external strategies. Today I want to talk about things that are undermining the Not-for-Profit sector and our desire …
Endorsers & Media Partners
Pro Bono Australia is one of Australia’s first social businesses. Since 2000 we have provided, media, jobs, education, skilled volunteering and other resources for the common good to over one million people nationally in 2015. Certified in 2013 as a B Corp organisation, today we act as the central online hub for the Not for Profit sector, the broader social economy and those wanting to engage with it.
The name Pro Bono comes from the Latin term Pro Bono Publico – meaning ‘for the public, or common good’. The term has been used for many years by the legal and accounting professions to mean “for free” but strictly speaking pro bono actually means for good.