The February 2017 home care reform is the beginning of an unprecedented transformation of the aged care sector. Providers will need to learn how to function like a business to survive in the open market. What are the next steps for aged care providers?
Consumers are now in control and are able to take their packages to the provider with the best service. To remain financially viable and to grow, aged care providers will need to improve customer retention and acquisition capabilities. What can your organisation do to navigate the impacts of reform?
Attend & learn practical strategies to:
- Examine the impacts of reform on core business for aged care
- Understand the needs & motivations of new & existing consumers
- Effectively price services to ensure quality care while accounting for costs to the business
- Lead change management for internal stakeholders
- Ensure staff are upskilled to provide end-to-end consumer experience
- Use marketing & promotion to differentiate yourself in the deregulated market
Who will attend?
Senior management from home and community care providers with responsibilities for:
- Marketing & Communications
- Customer Service & Experience
- Client Relations
- Community Engagement
- Strategy & Operations
The Implementing Increased Choice in Aged Care conference is the next in the Aged Care Roadmap series. This event series will bring together key sector leaders to assist providers in preparing for the impacts of the market based system and beyond.
We would love to hear which milestones you would like to see addressed in more detail across this event series. Contact Event Producer Katherine at firstname.lastname@example.org
Attend to learn:
Lessons learnt from the February 2017 roll out
Develop a critical understanding of consumer needs
Change management strategies to engage internal stakeholders
Improve acquisition & retention of customers
Nicola has over 20 years’ experience in senior roles in business and marketing strategy in both the private and public sectors across aged care and community services, education, public transport, health, data marketing sectors. These roles have typically been undertaken as sectors face major micro, funding or environmental changes. Nicola’s experience covers brand differentiation, market research, campaign management across mass and digital channels, public affairs and advocacy and corporate reputation management. Nicola is passionate about bringing market insights into an organisation to build genuine market and customer-focused businesses and in creating sustainable market growth in complex markets.
Nicola’s high level marketing and analytical skills enable her to identify creative business partnerships and opportunities, which she does with enthusiasm and effective team management.
Nicola holds a Master of Business (Marketing), Graduate Diploma in Innovation and Entrepreneurship, Bachelor of Arts, and is currently studying toward a Diploma in Positive Psychology. She is a Fellow of the Australian Marketing Institute (AMI) and a winner of 13 state and national marketing awards.
Melissa’s background is in the IT industry specialising in marketing and channel programmes, working 15 years with Oracle and Microsoft. Melissa has been with Feros Care since 2011 as Media & Marketing Manager and currently the Chief Customer Officer. Melissa has a BA majoring in Psychology, Marketing Diploma AIM, and Graduate Diploma Business Administration MGSM.
For 20 years, Greg has been committed to providing the highest standard of service to Queensland’s elderly. His impressive reputation is backed by his finance and logistics background. A qualified CPA with a degree in business and an MBA in strategic management, Greg is also a member of the Australian Institute of Company Directors. He serves on the Presbyterian Church of Queensland Finance and Administration Board and is a Director/Governor of St Andrew’s Toowoomba Hospital and serves as Audit and Finance Chairman on the PMSA Group of Schools (Brisbane Boys College, Somerville House, Clayfield College and Sunshine Coast Grammar).
What People Are Saying
“Consumers and their carers will be looking for an aged care business that best understands their needs. Providers will need to adapt and innovate to meet this challenge and grasp the opportunities that go with it”Minister for Aged Care
Date: 3 Apr 2017 By: Vanessa JonesIn a market where the customer has true choice, providers need to find – and call out – their competitive edge. This is more than just deciding a tag line or promotional calling. You need to find out what’s truly important to your customers. What is it that customers value – that you do better …
Date: 12 Mar 2017 By: Lisa NguyenWe are barely scratching the surface of dementia specific care. The growing mortality rates for dementia patients have only intensified the urgency to adopt better strategies in dementia care. One particular area of concern is that many dementia patients are likely to find themselves in potentially dangerous situations if they become disoriented and unable to …
Date: 5 Mar 2017 By: Laura DunlopWhile the Aged Care Roadmap has been widely welcomed, multiple strategies will now be needed to ensure the changes deliver an inclusive and sustainable system. What’s more, the pace of change needs to be stepped up to alleviate the reform fatigue that has set in for some providers. This is just some of the feedback …
Date: 21 Feb 2017 By: Laura DunlopMoving to a consumer-led market has had major impacts on aged care providers unwilling to change with the times. The million dollar questions are now being asked: How can we give the customer what they want, when they want, within the regulatory frameworks? And how do we simultaneously achieve sustainability as a competitive player in …
Endorsers & Media Partners
Hospital + Health Suppliers Guide
The Hospital + Health Suppliers Guide is Australia’s leading niche market directory and website, matching suppliers with industry purchasers throughout Australia for the past 39 years.
Published annually since 1976, the Hospital + Health Suppliers Guide showcases over 2000 of Australia’s top health suppliers and is complimented by our e-Book and this enhanced website.
Aged Care Guild
The Aged Care Guild is an association of the nine largest Residential Aged Care for profit providers in the industry.
Our purpose is to support ongoing investment in the industry to meet future demand. We control circa 18% of the industry beds or 35,500 places. We hold $5bn of the circa $20bn bond pool. Collectively we have been the largest builders or acquirers of beds in the industry over the last six years.