The February 2017 home care reform is the beginning of an unprecedented transformation of the aged care sector. Providers will need to learn how to function like a business to survive in the open market. What are the next steps for aged care providers?
Consumers are now in control and are able to take their packages to the provider with the best service. To remain financially viable and to grow, aged care providers will need to improve customer retention and acquisition capabilities. What can your organisation do to navigate the impacts of reform?
Attend & learn practical strategies to:
- Examine the impacts of reform on core business for aged care
- Understand the needs & motivations of new & existing consumers
- Effectively price services to ensure quality care while accounting for costs to the business
- Lead change management for internal stakeholders
- Ensure staff are upskilled to provide end-to-end consumer experience
- Use marketing & promotion to differentiate yourself in the deregulated market
Who will attend?
Senior management from home and community care providers with responsibilities for:
- Marketing & Communications
- Customer Service & Experience
- Client Relations
- Community Engagement
- Strategy & Operations
The Implementing Increased Choice in Aged Care conference is the next in the Aged Care Roadmap series. This event series will bring together key sector leaders to assist providers in preparing for the impacts of the market based system and beyond.
We would love to hear which milestones you would like to see addressed in more detail across this event series. Contact Event Producer Katherine at firstname.lastname@example.org
Attend to learn:
Lessons learnt from the February 2017 roll out
Develop a critical understanding of consumer needs
Change management strategies to engage internal stakeholders
Improve acquisition & retention of customers
Melissa’s background is in the IT industry specialising in marketing and channel programmes, working 15 years with Oracle and Microsoft. Melissa has been with Feros Care since 2011 as Media & Marketing Manager and currently the Chief Customer Officer. Melissa has a BA majoring in Psychology, Marketing Diploma AIM, and Graduate Diploma Business Administration MGSM.
For 20 years, Greg has been committed to providing the highest standard of service to Queensland’s elderly. His impressive reputation is backed by his finance and logistics background. A qualified CPA with a degree in business and an MBA in strategic management, Greg is also a member of the Australian Institute of Company Directors. He serves on the Presbyterian Church of Queensland Finance and Administration Board and is a Director/Governor of St Andrew’s Toowoomba Hospital and serves as Audit and Finance Chairman on the PMSA Group of Schools (Brisbane Boys College, Somerville House, Clayfield College and Sunshine Coast Grammar).
The Salvation Army
Kate joined The Salvation Army in June 2012 as the Executive Manager, Strategy where she oversaw Marketing & Communications, Human Resources and led the development of the three year strategic plan. Kate commenced in her current role as Chief Operations Officer in August 2013 where she is responsible for the management of 16 Residential Aged Care Centres, 1 Respite Centre and 7 Retirement Villages across NSW, ACT and QLD, providing care for over 1400 residents, as well as delivering Home and Community Care programs across NSW and QLD. Prior to joining Aged Care Plus, Kate headed up Marketing and Communications for Goodstart Early Learning – the not-for-profit organisation that bought 660 ABC Learning Centres across Australia in 2010. This challenging role saw her successfully lead the organisation through a complex national re-brand and establishment of the marketing and communications department. Prior to that, Kate spent eight years in various high-level marketing roles at The Australian Red Cross Blood Service. She has also held marketing and business development positions at Spotless Services, winning large defence force contracts and managing client relationships in the healthcare sector.
What People Are Saying
“Consumers and their carers will be looking for an aged care business that best understands their needs. Providers will need to adapt and innovate to meet this challenge and grasp the opportunities that go with it”Minister for Aged Care
Endorsers & Media Partners
Hospital + Health Suppliers Guide
The Hospital + Health Suppliers Guide is Australia’s leading niche market directory and website, matching suppliers with industry purchasers throughout Australia for the past 39 years.
Published annually since 1976, the Hospital + Health Suppliers Guide showcases over 2000 of Australia’s top health suppliers and is complimented by our e-Book and this enhanced website.
Aged Care Guild
The Aged Care Guild is an association of the nine largest Residential Aged Care for profit providers in the industry.
Our purpose is to support ongoing investment in the industry to meet future demand. We control circa 18% of the industry beds or 35,500 places. We hold $5bn of the circa $20bn bond pool. Collectively we have been the largest builders or acquirers of beds in the industry over the last six years.