Consumer attraction & retention in the new aged care market
Conference Date
27th & 28th June 2017
Sydney Boulevard Hotel
Book Now
Secure your place and get the best rates


The February 2017 home care reform is the beginning of an unprecedented transformation of the aged care sector. Providers will need to learn how to function like a business to survive in the open market. What are the next steps for aged care providers?

Consumers are now in control and are able to take their packages to the provider with the best service. To remain financially viable and to grow, aged care providers will need to improve customer retention and acquisition capabilities. What can your organisation do to navigate the impacts of reform?

Attend & learn practical strategies to:

  • Examine the impacts of reform on core business for aged care
  • Understand the needs & motivations of new & existing consumers
  • Effectively price services to ensure quality care while accounting for costs to the business
  • Lead change management for internal stakeholders
  • Ensure staff are upskilled to provide end-to-end consumer experience
  • Use marketing & promotion to differentiate yourself in the deregulated market

Who will attend?

Senior management from home and community care providers with responsibilities for:

  • Marketing & Communications
  • Customer Service & Experience
  • Client Relations
  • Community Engagement
  • Strategy & Operations

The Implementing Increased Choice in Aged Care conference is the next in the Aged Care Roadmap series. This event series will bring together key sector leaders to assist providers in preparing for the impacts of the market based system and beyond.

We would love to hear which milestones you would like to see addressed in more detail across this event series. Contact Event Producer Katherine at

Attend to learn:

  • Lessons learnt from the February 2017 roll out

  • Develop a critical understanding of consumer needs

  • Change management strategies to engage internal stakeholders

  • Improve acquisition & retention of customers

Show more details

Key Speakers

Ian Yates AM
Chief Executive
Melissa Simpson
Chief Customer Officer
Feros Care
Greg Skelton
Chief Executive Officer
Kate Callaghan
Chief Operating Officer
The Salvation Army


What People Are Saying

  • “Consumers and their carers will be looking for an aged care business that best understands their needs. Providers will need to adapt and innovate to meet this challenge and grasp the opportunities that go with it”

    The Hon Ken Wyatt AM, MP
    Minister for Aged Care


  • Date: 5 Jun 2017  By: Campbell McGlynn

    IRT Group is an aged care provider operating in NSW, ACT and QLD. We have 2,400 employees and operate five business units; residential care, retirement living, IRT at Home, IRT Catering and the IRT College, our training company.   Becoming an employer of choice was not something we intentionally set out to do. Rather it …

  • Date: 10 May 2017  By: Jayne Ryan

    Demographic changes, an ageing population and a mobile workforce present many challenges for the community services workplace. More jobs are being created in the health and disability sector, particularly with the arrival of the NDIS, and in order to attract and retain a skilled workforce, we need to look outside the box. Shortages in the …

  • Date: 9 May 2017  By: Greg Skelton

    We need to change the aged care industry in Australia. We all know that aged care needs to transform to reflect what customers really want, so at PresCare, we are demonstrating our commitment to this by asking real people what they want and need. This has helped to paint a picture of what the company …

  • Date: 1 May 2017  By: Craig Flett

    Freedom Aged Care doesn’t sit within a defined category within the aged care sector. The model falls under the retirement home villages act, the care offering is aligned to residential aged care and the service offering embraces freedom, choice, and independence. With changes in government legislation and greater client expectations, there is now a stronger …

Endorsers & Media Partners