18
Dec 15

Your Guide to Sponsoring a Criterion Conference

As an independent research organisation, we design conferences to inspire, motivate and enrich the knowledge base of our delegates. By helping our customers access knowledge and ideas, we empower leadership and drive positive change. Download the Criterion Conferences Sponsorship Guide to learn: How you can benefit from our strategic partnerships The range of sponsorship options … Continue reading Your Guide to Sponsoring a Criterion Conference

05
Sep 14

Social Selling for Sponsorship: benefits & techniques

What is social selling? We had an amazing opportunity to interview social selling concept founder, Tom Skotidas, who shared his priceless tips, tricks and techniques of leveraging social space, increasing sales and developing stronger business relationships. Social selling is a process of social marketing through sales enablement, says Tom. He emphasised that social sellers (sponsoring organisation, … Continue reading Social Selling for Sponsorship: benefits & techniques

29
Aug 14

What is “Social Selling”?

When my two overexcited colleagues, Anna and Kara arrived back in the office after a coffee with Tom Skotidas, an influencer in the B2B Social Media Lead Generation space, I just had to know what went down that attributed to their inspirational glow! And wasn’t I glad I asked. The girls explained to me that … Continue reading What is “Social Selling”?

20
Jan 14

Conferences ranked one of the hottest sources for lead generation

Lead generation could work for just about any business, from not-for-profit organisations to education institutions, technology companies, event services, commercial solution providers and the list goes on… As a marketer, do you know which lead generation methods work best? Do you have difficulties generating more leads for your sales team? In a recent study, it … Continue reading Conferences ranked one of the hottest sources for lead generation

02
Oct 13

Top Tips: getting the best ROI from your event sponsorship

So you’ve signed a contract and made the decision to invest in sponsoring an event. What’s next? Well firstly, put that pitchfork down. After investing in the conference itself, no one wants to hear the hard sell once they finally get there. To get the most out of your sponsorship investment here’s some tips to … Continue reading Top Tips: getting the best ROI from your event sponsorship