11
May 16

Targeting the “online generation” – Human Error Vs Efficient Technology

Remember the days when to promote your products all you needed was to print a homemade leaflet and distribute it around your neighbourhood? Those days are long gone and technology has taken over. Digital marketing, automation, and social media strategies have now become the main focus when promoting products and services, no matter what kind … Continue reading Targeting the “online generation” – Human Error Vs Efficient Technology

09
Mar 16

Social Media Marketing in Higher Education: What delegates had to say

The 5th Annual Social Media Marketing in Tertiary Education conference took place in Melbourne last month, with delegates from across Australia gathering to hear from both local and international keynotes. With increased pressure on tertiary education providers to remain competitive, digital marketing teams must drive student recruitment by communicating with prospective students when, how and … Continue reading Social Media Marketing in Higher Education: What delegates had to say

11
Feb 16

New channels mean asking old questions

Just because you can, doesn’t mean you should. Is there anything more chilling than your institution’s head of marketing stopping by your desk (or shooting you an email) to start off a conversation with the phrase ‘I was reading this thing on the weekend about this new social media platform that’s going to be huge … Continue reading New channels mean asking old questions

21
Jan 16

Why Universities Should Start taking Social Media far more Seriously

Miemie Struwig, Professor, Department of Business Mangement, Nelson Mandela Metropolitan University and Amanda van den Berg, Lecturer in Development Studies, Nelson Mandela Metropolitan University Social media is a risky space. Many people have learned this the hard way – 2016 began with several South Africans losing their jobs after making racist comments on Facebook and … Continue reading Why Universities Should Start taking Social Media far more Seriously

20
Nov 15

2016 Predictions: Social Media Marketing in Tertiary Education

In an ever-changing area like social media, it can be difficult to stay up to date on the latest ‘best practices’. What was hailed as the next big thing last week could be old news by the time you get around to implementing it. With that in mind, we’ve reviewed some of the broader trends … Continue reading 2016 Predictions: Social Media Marketing in Tertiary Education

05
Nov 15

Social Media Strategy in a Siloed Institution

Unless your school has an agriculture program, the silos we talk about in higher education communication are usually metaphorical. Representing the separation of different areas of study, interests and available resources, our silos may at times seem as if they’re on two or more completely different farms. This is likely no more true for any … Continue reading Social Media Strategy in a Siloed Institution

21
Oct 15

Social Media Marketing in Tertiary Education – What does true engagement look like? [ebook]

With increased pressure on tertiary education providers to drive enrolments, social media teams must drive student recruitment by communicating with prospective students when, how and where they want to be. Social media presents unlimited opportunities to communicate your differentiators, tell your brand story and transform content marketing into a viable engagement and recruitment tool. With … Continue reading Social Media Marketing in Tertiary Education – What does true engagement look like? [ebook]

14
Aug 15

Social Media Marketing for Higher Education: What Students Want

At the recent Social Media in Tertiary Education Masterclass in Sydney, Roghan McKerlie of Rogues Gallery invited two recent university graduates from Canada to speak about their social media usage and how they have – or haven’t – engaged with education providers on various platforms. As undergrads, they were typically at the forefront of social … Continue reading Social Media Marketing for Higher Education: What Students Want