17
Aug 18

How UOC Berkley use Social Media to Drive Community Engagement

Author:Ash Natesh

As a university, how do you effectively communicate with your Alumni? Have you asked yourself, do my alumni care about the content that I’m posting? Am I creating enough of a wave? When creating your strategy it is imperative to get to know your audience. What are their needs, wants and pain points? How can … Continue reading How UOC Berkley use Social Media to Drive Community Engagement

30
Jan 18

5 Social Media Posts to Boost Public Engagement

1) Sharing good news stories Public Sector organisations get a lot of negative press which can make it hard to generate a positive relationship with the public. Good news posts about organisational achievements can be a great way of generating positive publicity. Transport NSW created a summary video at the end of 2017 to celebrate … Continue reading 5 Social Media Posts to Boost Public Engagement

19
Jul 16

Telling your organisational story through social media

Those of us in public sector communications know it can be hard to get your messages seen by the right audience when you’re competing against big and exciting brands for attention. However building strong and vibrant social communities online, whether through Facebook, Instagram or your own crowd sourcing platform, means that you have a ready-made … Continue reading Telling your organisational story through social media

21
Jan 16

Why Universities Should Start taking Social Media far more Seriously

Miemie Struwig, Professor, Department of Business Mangement, Nelson Mandela Metropolitan University and Amanda van den Berg, Lecturer in Development Studies, Nelson Mandela Metropolitan University Social media is a risky space. Many people have learned this the hard way – 2016 began with several South Africans losing their jobs after making racist comments on Facebook and … Continue reading Why Universities Should Start taking Social Media far more Seriously

20
Nov 15

2016 Predictions: Social Media Marketing in Tertiary Education

In an ever-changing area like social media, it can be difficult to stay up to date on the latest ‘best practices’. What was hailed as the next big thing last week could be old news by the time you get around to implementing it. With that in mind, we’ve reviewed some of the broader trends … Continue reading 2016 Predictions: Social Media Marketing in Tertiary Education

14
Aug 15

Social Media Marketing for Higher Education: What Students Want

At the recent Social Media in Tertiary Education Masterclass in Sydney, Roghan McKerlie of Rogues Gallery invited two recent university graduates from Canada to speak about their social media usage and how they have – or haven’t – engaged with education providers on various platforms. As undergrads, they were typically at the forefront of social … Continue reading Social Media Marketing for Higher Education: What Students Want

02
Jun 15

The Defence Force – Setting the Example for Public Sector Digital Marketing

“When the topic of using social media to improve public services came up in discussions with public sector delegates from around the world at this year’s Ovum Industry Congress, Wallace says many expressed frustration at the difficulty of identifying relevant information amid the deluge of tweets and fear of the impact of publicly visible complaints.” … Continue reading The Defence Force – Setting the Example for Public Sector Digital Marketing

02
Apr 15

Multiply, Unify, Amplify: How to Leverage Internal Communities for Content Marketing

‘Thumb jamming’ was one of the most popular phrases to come out of the recent Social Media in Tertiary Education Conference in Sydney, as coined by David Sams. Speaking on the topic of content marketing, he is currently Communications Manager at Michael Crouch Innovation Centre, UNSW and has previously held positions in communications and content … Continue reading Multiply, Unify, Amplify: How to Leverage Internal Communities for Content Marketing