11
Dec 19

How The Public Sector Can Utilise Marketing Automation

Since the announcement back in 2018 that the Australian government is to launch a new digital transformation strategy at the beginning of 2019, it has been all systems go in the marketing automation space. The Government’s digital transformation vision for 2025 is: We will deliver world-leading digital services for the benefit of all Australians. What … Continue reading How The Public Sector Can Utilise Marketing Automation

18
Nov 19

5 Security Measures For Government When Choosing a Communication Platform

When it comes to deciding what platform or service you want to use, making the right choice can be a hard decision. There are a number of things to consider during the purchasing process such as costs, the reliability of the platform, where your data is held, its features and more. If you work in … Continue reading 5 Security Measures For Government When Choosing a Communication Platform

02
Jan 19

‘Curate More, Create Less’ – Implementing a Public Sector Digital Marketing Strategy

Andrés López-Varela is a marketing consultant with a wealth of experience. We spoke to him on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. Here are his thoughts: How important is content in a public sector digital marketing strategy? I think content is one … Continue reading ‘Curate More, Create Less’ – Implementing a Public Sector Digital Marketing Strategy

15
Aug 18

Follow some of the best Content Marketing Strategies

Author:Ash Natesh

Almost three years ago, the Australian government approved of Content Marketing with a focus in mind to make information more accessible and relevant; and make the government sector more participatory and transparent. Below are two examples of great PR and marketing campaigns that are well thought out socially and formulated for success: The Human Brochure … Continue reading Follow some of the best Content Marketing Strategies

13
Jul 17

3 Examples of exceptional public service campaigns

For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. … Continue reading 3 Examples of exceptional public service campaigns

19
Jul 16

Telling your organisational story through social media

Those of us in public sector communications know it can be hard to get your messages seen by the right audience when you’re competing against big and exciting brands for attention. However building strong and vibrant social communities online, whether through Facebook, Instagram or your own crowd sourcing platform, means that you have a ready-made … Continue reading Telling your organisational story through social media

02
Jun 15

The Defence Force – Setting the Example for Public Sector Digital Marketing

“When the topic of using social media to improve public services came up in discussions with public sector delegates from around the world at this year’s Ovum Industry Congress, Wallace says many expressed frustration at the difficulty of identifying relevant information amid the deluge of tweets and fear of the impact of publicly visible complaints.” … Continue reading The Defence Force – Setting the Example for Public Sector Digital Marketing

12
Mar 14

The 3 Biggest trends for B2B Marketers in 2014

“Marketers always ask me how to make more or better content, and it’s almost always the wrong question. The right question is: ‘How do I get my content in front of the right people’ “– Joe Chernov, VP of Content at Hubspot As a B2B marketer have you ever sat there stumped wondering “why am … Continue reading The 3 Biggest trends for B2B Marketers in 2014