13
Jul 17

3 Examples of exceptional public service campaigns

For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. … Continue reading 3 Examples of exceptional public service campaigns

19
Jul 16

Telling your organisational story through social media

Those of us in public sector communications know it can be hard to get your messages seen by the right audience when you’re competing against big and exciting brands for attention. However building strong and vibrant social communities online, whether through Facebook, Instagram or your own crowd sourcing platform, means that you have a ready-made … Continue reading Telling your organisational story through social media

02
Jul 15

‘Curate More, Create Less’ – Implementing a Public Sector Digital Marketing Strategy

Andrés López-Varela is Global Content Editor at Tourism Australia, leading the organisation’s global content operations. We spoke to him ahead of the Public Sector Digital Marketing & Communications Conference on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. How important is content in a public … Continue reading ‘Curate More, Create Less’ – Implementing a Public Sector Digital Marketing Strategy

02
Jun 15

The Defence Force – Setting the Example for Public Sector Digital Marketing

“When the topic of using social media to improve public services came up in discussions with public sector delegates from around the world at this year’s Ovum Industry Congress, Wallace says many expressed frustration at the difficulty of identifying relevant information amid the deluge of tweets and fear of the impact of publicly visible complaints.” … Continue reading The Defence Force – Setting the Example for Public Sector Digital Marketing

12
Mar 14

The 3 Biggest trends for B2B Marketers in 2014

“Marketers always ask me how to make more or better content, and it’s almost always the wrong question. The right question is: ‘How do I get my content in front of the right people’ “– Joe Chernov, VP of Content at Hubspot As a B2B marketer have you ever sat there stumped wondering “why am … Continue reading The 3 Biggest trends for B2B Marketers in 2014

05
Mar 14

5 minutes with Alison Werner: Queensland Department of Education and Training

We had a chat with Alison Werner recently on her role and views about marketing in the government sector. Here’s what Alison had to say: What is your biggest challenge when producing campaigns in a changing environment? A lack of understanding of the value of marketing and communication and the significant role played in supporting the … Continue reading 5 minutes with Alison Werner: Queensland Department of Education and Training