28
Feb 18

NFP Communication – Four Areas You Should Be Investing In

In order to stand out in today’s climate, NFPs need to be more strategic and invest in core areas, writes Criterion ahead of the upcoming Strengthening Communications and Engagement conference. Now more than ever, not-for-profit organisations are having to think and act more business minded. With over 600,000 registered NFPs in Australia, organisations need to … Continue reading NFP Communication – Four Areas You Should Be Investing In

16
Sep 16

Pro Bono’s Guide to Giving 2017

The Guide to Giving is Australia’s most established Not for Profit and charity directory, for organisations that are seeking philanthropic funding and community interaction. Based around two platforms there is a printed and digital version of the directory. The printed edition is distributed free of charge to over 56,000 lawyers and CPA Australia Members. It … Continue reading Pro Bono’s Guide to Giving 2017

22
Sep 14

Having trouble converting donors? It’s time to re-think your marketing

 Earlier this year I supported a friend and colleague by donating for a special event with proceeds going to a great cause that was linked to one of Australia’s oldest and largest Not-for-Profits (NFP). I will not name and shame here purely because that’s not what this post is about. What I’m writing about is … Continue reading Having trouble converting donors? It’s time to re-think your marketing

15
Aug 14

Why Not-for-Profits Should Operate like a Business

Many Not-for-Profit organisations are looking for new methods to ensure future sustainability. One of the key issues that has been identified to achieving this is to become more “business-like” with your strategic planning. This includes internal and external strategies. Today I want to talk about things that are undermining the Not-for-Profit sector and our desire … Continue reading Why Not-for-Profits Should Operate like a Business

16
Jul 14

80% of marketers say their biggest challenge is keeping to a limited budget

We recently surveyed key players in the marketing space in the aged care and disability service sectors, here is what they had to say. 80 per cent of respondents said their biggest challenge is producing successful campaigns with a limited budget This was followed closely by other key challenges of creating a dialogue with clients, … Continue reading 80% of marketers say their biggest challenge is keeping to a limited budget

24
Jun 14

Using social impact data to enhance your NFP marketing

Previously I shared some tips on How NFP Marketers can reach a larger audience and inspire action.  I’d like now to explore some further tips on how you can use your social impact data and story telling to better communicate how you’re making a difference. Use your social impact data effectively Most organisations are now … Continue reading Using social impact data to enhance your NFP marketing

16
May 14

16 must read Not-For-Profit Resources from around the web

Want to know more about the impact of this weeks Federal Budget, how to connect with your online community or alternative strategies for financial sustainability ….? Then check out our top 16 resources from around the web Federal Budget Ends ‘Days of Borrow and Spend’ – ProBono The Federal Government says its 2014-15 Budget will … Continue reading 16 must read Not-For-Profit Resources from around the web

02
May 14

How to better communicate marketing’s impact to the CEO and Board

It’s the final chapter – The five solutions to not-for-profits’ marketing dilemmas It’s the final countdown, the final ingredient of Christian Bowman’s solutions recipe. Dilemma: A growing proportion of Australians are donating, but not just because of your marketing. 5. How to better communicate marketing’s impact to the CEO and Board It would be fair to … Continue reading How to better communicate marketing’s impact to the CEO and Board