30
Jan 18

5 Social Media Posts to Boost Public Engagement

1) Sharing good news stories Public Sector organisations get a lot of negative press which can make it hard to generate a positive relationship with the public. Good news posts about organisational achievements can be a great way of generating positive publicity. Transport NSW created a summary video at the end of 2017 to celebrate … Continue reading 5 Social Media Posts to Boost Public Engagement

31
May 16

Marketing Automation for Higher Education: Find, Win, Keep

I believe in the power of information you collect, curate and share as a University. It is purposefully collected, stored and, if leveraged the right way, can be a powerful contributor to how you find new students, win them over, confirm their enrolment and maintain a relationship for years to come. Collecting and curating the … Continue reading Marketing Automation for Higher Education: Find, Win, Keep

09
Mar 16

Social Media Marketing in Higher Education: What delegates had to say

The 5th Annual Social Media Marketing in Tertiary Education conference took place in Melbourne last month, with delegates from across Australia gathering to hear from both local and international keynotes. With increased pressure on tertiary education providers to remain competitive, digital marketing teams must drive student recruitment by communicating with prospective students when, how and … Continue reading Social Media Marketing in Higher Education: What delegates had to say

02
Jul 15

‘Curate More, Create Less’ – Implementing a Public Sector Digital Marketing Strategy

Andrés López-Varela is Global Content Editor at Tourism Australia, leading the organisation’s global content operations. We spoke to him ahead of the Public Sector Digital Marketing & Communications Conference on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. How important is content in a public … Continue reading ‘Curate More, Create Less’ – Implementing a Public Sector Digital Marketing Strategy

02
Jun 15

The Defence Force – Setting the Example for Public Sector Digital Marketing

“When the topic of using social media to improve public services came up in discussions with public sector delegates from around the world at this year’s Ovum Industry Congress, Wallace says many expressed frustration at the difficulty of identifying relevant information amid the deluge of tweets and fear of the impact of publicly visible complaints.” … Continue reading The Defence Force – Setting the Example for Public Sector Digital Marketing

11
May 15

Why You Should Forget About Chasing Likes

Having a friend is great. Having lots of friends is better, right? I beg to differ. The social media obsession around growing your community of so-called friends and fans has led to the creation and delivery of myriad unsuccessful content campaigns. These social-fails are everywhere.   Sure, content marketing and social media is not a … Continue reading Why You Should Forget About Chasing Likes

02
Apr 15

Multiply, Unify, Amplify: How to Leverage Internal Communities for Content Marketing

‘Thumb jamming’ was one of the most popular phrases to come out of the recent Social Media in Tertiary Education Conference in Sydney, as coined by David Sams. Speaking on the topic of content marketing, he is currently Communications Manager at Michael Crouch Innovation Centre, UNSW and has previously held positions in communications and content … Continue reading Multiply, Unify, Amplify: How to Leverage Internal Communities for Content Marketing

11
Mar 15

Which Aussie Universities are Winning on Social Media in 2015?

6

Back in June 2014, I wrote a blog on Australia’s most influential Universities on Twitter and Facebook. Nine months down the track I thought it would be worth seeing who has made the most progress from those same Universities.  Progress is essential for every Australian University right now with the deregulation of higher education fees … Continue reading Which Aussie Universities are Winning on Social Media in 2015?