07
Feb 19

The need for a robust digital marketing strategy in Higher Education

Author:Ash Natesh

    There are many obstacles to building a digital marketing strategy for an educational organisation, starting with its size (a whole university is a universe on its own, with many different departments and interest groups), and ending at different target audiences you need to reach. Why Is Digital Marketing Strategy for Higher Education Important? … Continue reading The need for a robust digital marketing strategy in Higher Education

02
Jan 19

‘Curate More, Create Less’ – Implementing a Public Sector Digital Marketing Strategy

Andrés López-Varela is a marketing consultant with a wealth of experience. We spoke to him on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. Here are his thoughts: How important is content in a public sector digital marketing strategy? I think content is one … Continue reading ‘Curate More, Create Less’ – Implementing a Public Sector Digital Marketing Strategy

29
Nov 18

Insights into Mad Paws Digital Marketing Strategies

Author:Ash Natesh

We spoke to Karim Mouahbi from Mad Paws about his insights on growing a digital marketing funnel with great ROI. Here is what he had to say… How did Mad Paws Build a brand around digital marketing? Building a brand with digital marketing is the future of everything now, everything is digital. Your brand doesn’t … Continue reading Insights into Mad Paws Digital Marketing Strategies

28
Feb 18

NFP Communication – Four Areas You Should Be Investing In

In order to stand out in today’s climate, NFPs need to be more strategic and invest in core areas, writes Criterion ahead of the upcoming Strengthening Communications and Engagement conference. Now more than ever, not-for-profit organisations are having to think and act more business minded. With over 600,000 registered NFPs in Australia, organisations need to … Continue reading NFP Communication – Four Areas You Should Be Investing In

30
Jan 18

5 Social Media Posts to Boost Public Engagement

1) Sharing good news stories Public Sector organisations get a lot of negative press which can make it hard to generate a positive relationship with the public. Good news posts about organisational achievements can be a great way of generating positive publicity. Transport NSW created a summary video at the end of 2017 to celebrate … Continue reading 5 Social Media Posts to Boost Public Engagement

31
May 16

Marketing Automation for Higher Education: Find, Win, Keep

I believe in the power of information you collect, curate and share as a University. It is purposefully collected, stored and, if leveraged the right way, can be a powerful contributor to how you find new students, win them over, confirm their enrolment and maintain a relationship for years to come. Collecting and curating the … Continue reading Marketing Automation for Higher Education: Find, Win, Keep

09
Mar 16

Social Media Marketing in Higher Education: What delegates had to say

The 5th Annual Social Media Marketing in Tertiary Education conference took place in Melbourne last month, with delegates from across Australia gathering to hear from both local and international keynotes. With increased pressure on tertiary education providers to remain competitive, digital marketing teams must drive student recruitment by communicating with prospective students when, how and … Continue reading Social Media Marketing in Higher Education: What delegates had to say

02
Jun 15

The Defence Force – Setting the Example for Public Sector Digital Marketing

“When the topic of using social media to improve public services came up in discussions with public sector delegates from around the world at this year’s Ovum Industry Congress, Wallace says many expressed frustration at the difficulty of identifying relevant information amid the deluge of tweets and fear of the impact of publicly visible complaints.” … Continue reading The Defence Force – Setting the Example for Public Sector Digital Marketing