Online forms are the most important part of any website. Connecting with users and gathering their information is paramount for any online business. This is especially true for Universities. Universities face a competitive marketplace and hence a challenging student enrollment conversion funnel. From the perspective of students, the search and enrollment process is one of … Continue reading Top Tips for Driving Student Acquisition Via Form Optimisation
There are many obstacles to building a digital marketing strategy for an educational organisation, starting with its size (a whole university is a universe on its own, with many different departments and interest groups), and ending at different target audiences you need to reach. Why Is Digital Marketing Strategy for Higher Education Important? … Continue reading The need for a robust digital marketing strategy in Higher Education
We spoke to Karim Mouahbi from Mad Paws about his insights on growing a digital marketing funnel with great ROI. Here is what he had to say… How did Mad Paws Build a brand around digital marketing? Building a brand with digital marketing is the future of everything now, everything is digital. Your brand doesn’t … Continue reading Insights into Mad Paws Digital Marketing Strategies
Digital marketing is an ever changing, multifaceted beast – there’s no doubt about that. Every day there is a new channel or technology for us marketers to consider. One of the most challenging parts of contending with ever-changing technology is ensuring that you’re providing a consistent experience across these platforms. What we do know is … Continue reading The future of digital marketing in higher education
Everyone loves a new toy to play with. And when it comes to marketing, nothing compares to opening the box on a new marketing automation platform. Real-time reporting, insights into online activity, personalised content, and nurture emails are just the tip of the iceberg. Designing sexy new email templates, making up fun heat scores, and finding … Continue reading The secret behind marketing automation success
I recently read an article written by a leading professor in the education sector in Australia saying that vocational education is collapsing on itself due to Government policies, and the results are going to have a devastating impact on individuals and industries alike. This type of sentiment in my opinion is overly pessimistic, which makes … Continue reading Escaping the next dot com bust!
In 2015, The University of Western Australia (UWA) started an ambitious project. We began pursuing our dream of creating a new digital ecosystem to improve our customer experience and conversion rates for prospective students. Our scope was to better understand the student journey and to apply this knowledge in our appeal to domestic, international, undergraduate … Continue reading Strengthening recruitment through digital marketing at University of Western Australia
We were excited. Let’s be honest; we were very excited. We finally had a marketing automation platform of our very own. Nothing was going to stop us from ‘engaging authentically with our audiences’, ‘telling the brand story’, ‘customising the journey’. ‘Content was king’ and we were in the driving seat. We were going to smash … Continue reading Be careful what you wish for… a true story of marketing automation