09
Mar 18

The future of digital marketing in higher education

Author:Tom Miller

Digital marketing is an ever changing, multifaceted beast – there’s no doubt about that. Every day there is a new channel or technology for us marketers to consider. One of the most challenging parts of contending with ever-changing technology is ensuring that you’re providing a consistent experience across these platforms. What we do know is … Continue reading The future of digital marketing in higher education

08
Dec 17

The secret behind marketing automation success

Author:Eileen Cai

Everyone loves a new toy to play with. And when it comes to marketing, nothing compares to opening the box on a new marketing automation platform. Real-time reporting, insights into online activity, personalised content, and nurture emails are just the tip of the iceberg. Designing sexy new email templates, making up fun heat scores, and finding … Continue reading The secret behind marketing automation success

05
Jul 17

Escaping the next dot com bust!

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I recently read an article written by a leading professor in the education sector in Australia saying that vocational education is collapsing on itself due to Government policies, and the results are going to have a devastating impact on individuals and industries alike. This type of sentiment in my opinion is overly pessimistic, which makes … Continue reading Escaping the next dot com bust!

24
Mar 17

Strengthening recruitment through digital marketing at University of Western Australia

In 2015, The University of Western Australia (UWA) started an ambitious project. We began pursuing our dream of creating a new digital ecosystem to improve our customer experience and conversion rates for prospective students. Our scope was to better understand the student journey and to apply this knowledge in our appeal to domestic, international, undergraduate … Continue reading Strengthening recruitment through digital marketing at University of Western Australia

16
Feb 17

Be careful what you wish for… a true story of marketing automation

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We were excited. Let’s be honest; we were very excited. We finally had a marketing automation platform of our very own. Nothing was going to stop us from ‘engaging authentically with our audiences’, ‘telling the brand story’, ‘customising the journey’. ‘Content was king’ and we were in the driving seat. We were going to smash … Continue reading Be careful what you wish for… a true story of marketing automation

31
May 16

Marketing Automation for Higher Education: Find, Win, Keep

I believe in the power of information you collect, curate and share as a University. It is purposefully collected, stored and, if leveraged the right way, can be a powerful contributor to how you find new students, win them over, confirm their enrolment and maintain a relationship for years to come. Collecting and curating the … Continue reading Marketing Automation for Higher Education: Find, Win, Keep

11
May 16

Targeting the “online generation” – Human Error Vs Efficient Technology

Remember the days when to promote your products all you needed was to print a homemade leaflet and distribute it around your neighbourhood? Those days are long gone and technology has taken over. Digital marketing, automation, and social media strategies have now become the main focus when promoting products and services, no matter what kind … Continue reading Targeting the “online generation” – Human Error Vs Efficient Technology

19
Apr 16

Transforming data for strategic marketing intelligence

I fell in love with marketing 20 years ago after reading a case study about Coca-Cola’s subliminal advertising.  I loved the thought of coercing people to buy a product they didn’t necessarily want or need. My marketing philosophy has significantly matured over the years, from thinking that good marketing is making a company look good, … Continue reading Transforming data for strategic marketing intelligence