23
Sep 15

CSR: How to Achieve the Best Outcomes in Stakeholder Engagement

Stakeholder engagement is a foundation for organisational performance because it is the key to strengthening reputation and reducing social risks. For example, ACCSR’s research finds that every 10% improvement in stakeholder engagement delivers a 4.15% improvement in reputation. Improving stakeholder relationships is also the highest priority of CSR managers, according to the 2015 Annual Review … Continue reading CSR: How to Achieve the Best Outcomes in Stakeholder Engagement

17
Sep 15

Corporate Social Responsibility: More than Numbers

While data and insights are crucially important for any organisation, working for a major financial institution makes this particularly so. And just like we must measure our financial performance and hold ourselves accountable to our shareholders for this – we are also accountable for the broader impact we have on society – to our shareholders, … Continue reading Corporate Social Responsibility: More than Numbers

21
Aug 15

CSR: The Secret to Long Term Business Success

Each year the Australian Centre for Corporate Social Responsibility undertakes research into the best performing organisations in respect of corporate social responsibility (CSR) in Australia. And each year the list is packed with the best known names in the land; ABC, National Australia Bank, PwC Australia and Rio Tinto to mention a few. For the … Continue reading CSR: The Secret to Long Term Business Success

18
Aug 15

Cause-Related Marketing: the Future of Corporate Partnerships

“What does this partnership mean to you? Do you genuinely want to support our organisation or do you just want to leverage this partnership to get commercial benefits out of it?” That’s a real-life question from a Partnership Manager of an NFP organisation to a Marketing Manager of a well-known retail brand.  The Marketing Manager … Continue reading Cause-Related Marketing: the Future of Corporate Partnerships

11
Aug 15

Corporate Partnerships: It’s Not a Beauty Contest!

In the “for profit” world the quality of service leads to revenue, but in the not for profit world, where most services are free, the quality of service fulfils our mission but does not automatically lead to revenue. It is the strength of our relationship with supporters that produces revenue. Indeed, I will be so … Continue reading Corporate Partnerships: It’s Not a Beauty Contest!

06
Aug 15

Not For Profits…are you ready to crowdfund?

Crowdfunding is the new buzz word that many Not-for-Profits are starting to leverage.  It is a way of fundraising, but it is a way of fundraising that gets the community bought into what you are doing and makes them feel like they are directly helping you with your project. The difference between crowdfunding and regular … Continue reading Not For Profits…are you ready to crowdfund?

10
Jul 15

What Corporations Look for in an NFP Partner

Long-term Corporate Partnerships can ensure sustainability for a not-for-profit organisation, but many NFPs struggle to secure or maintain partnerships because they fail to take into account how they can also benefit the corporate. When considering a potential corporate partner, NFPs must keep the following in mind: Does your NFP have a strong, recognised brand? Corporate … Continue reading What Corporations Look for in an NFP Partner

18
Jun 15

From $75,000 to $800,000 in 3 years with corporate partners

Liptember raises funds and awareness for women’s mental health. The campaign urges women to purchase an official Liptember lipstick and wear it throughout the month, gaining sponsorship from family, friends and co-workers for doing so. All funds raised during the campaign are donated to the Centre for Women’s Mental Health and Lifeline. Strong corporate partnerships … Continue reading From $75,000 to $800,000 in 3 years with corporate partners