06
Jan 20

Crisis Communication in 8 Steps

Examples of poorly executed (or non existent) crisis communication strategies are easy to find – owing to their usually prolific media presence. Company crises occur every day – what differs is how organisations handle them and your fate relies heavily on how you communicate with your consumers. They will neither be understanding nor forgiving if … Continue reading Crisis Communication in 8 Steps

11
Nov 19

5 Cognitive Biases affecting your Communication Plan

Your beliefs and opinions are based on years of experience and objective analysis, making them rational, logical and impartial – right? Even the best of us tend to see the world through glasses forged from our past experiences and allow our preconceptions to dictate our reactions to various scenarios.  Cognitive biases affect the way we … Continue reading 5 Cognitive Biases affecting your Communication Plan