06
Jan 20

Crisis Communication in 8 Steps

Examples of poorly executed (or non existent) crisis communication strategies are easy to find – owing to their usually prolific media presence. Company crises occur every day – what differs is how organisations handle them and your fate relies heavily on how you communicate with your consumers. They will neither be understanding nor forgiving if … Continue reading Crisis Communication in 8 Steps

11
Nov 19

5 Cognitive Biases affecting your Communication Plan

Your beliefs and opinions are based on years of experience and objective analysis, making them rational, logical and impartial – right? Even the best of us tend to see the world through glasses forged from our past experiences and allow our preconceptions to dictate our reactions to various scenarios.¬† Cognitive biases affect the way we … Continue reading 5 Cognitive Biases affecting your Communication Plan