10
May 17

‘It’s more you’: designing a consumer driven campaign

We need to change the aged care industry in Australia. We all know that aged care needs to transform to reflect what customers really want, so at PresCare, we are demonstrating our commitment to this by asking real people what they want and need. This has helped to paint a picture of what the company … Continue reading ‘It’s more you’: designing a consumer driven campaign

02
May 17

Reaching your audience via a rounded communications strategy

Freedom Aged Care doesn’t sit within a defined category within the aged care sector. The model falls under the retirement home villages act, the care offering is aligned to residential aged care and the service offering embraces freedom, choice, and independence. With changes in government legislation and greater client expectations, there is now a stronger … Continue reading Reaching your audience via a rounded communications strategy

28
Apr 17

Agility needed for a changing aged care sector

Remember the days of excessive mobile phone bills? For most of us those days are gone, as we ‘bundle’ our phone and data service. Home care pricing will likely follow a user-demand model, adjusting as providers and customers settle into the world of consumer directed care (CDC).  Do more options equal greater choice? Choice and … Continue reading Agility needed for a changing aged care sector

03
Mar 17

The illusion of choice and decision making in dementia care

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Since my diagnosis of FrontoTemperal Dementia some years ago, I have come to see that the concept of choice in my care path is an illusion. Much of our traditional health and care system is based on a model of “we (the medical ‘professional’) know best and no questions are allowed without notice”. Recently I … Continue reading The illusion of choice and decision making in dementia care

22
Feb 17

Are you innovating to compete in aged care?

Moving to a consumer-led market has had major impacts on aged care providers unwilling to change with the times. The million dollar questions are now being asked: How can we give the customer what they want, when they want, within the regulatory frameworks? And how do we simultaneously achieve sustainability as a competitive player in … Continue reading Are you innovating to compete in aged care?

05
Oct 16

Tap, Tap, Tap….Is this thing on? How can we listen and act on consumer choice in residential care?

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A fundamental pillar of a consumer driven aged care system lies in the power and decision sharing between the provider and the consumer. Since the implementation of consumer directed aged care (CDC) in the community sector, organisations have had to wrestle with increased consumer choice and balance this with their current business models and risk. … Continue reading Tap, Tap, Tap….Is this thing on? How can we listen and act on consumer choice in residential care?

30
Sep 16

Disruption in Aged Care will test you. Will you survive and thrive?

No industry or sector will be untouched by disruption. In fact, all operating and business models are already under attack and too few organisations are robustly prepared to respond to – let alone actively leverage disruption. We live in a world where the exponential “elbows” of multiple systems are converging and disrupting lives and organisations … Continue reading Disruption in Aged Care will test you. Will you survive and thrive?

20
Sep 16

How the residential aged care market will shift under choice & control

In an industry where Government has traditionally controlled supply through a licensing process, allocated places through an assessment team and been the principal funder of resident care, introducing concepts like consumer choice and competition requires cultural change. The change in mindset doesn’t just apply to operators however, it applies just as much to Government itself. … Continue reading How the residential aged care market will shift under choice & control