06
Jun 17

Becoming an aged care employer of choice

IRT Group is an aged care provider operating in NSW, ACT and QLD. We have 2,400 employees and operate five business units; residential care, retirement living, IRT at Home, IRT Catering and the IRT College, our training company.   Becoming an employer of choice was not something we intentionally set out to do. Rather it … Continue reading Becoming an aged care employer of choice

11
May 17

Upskilling carers for the formal workforce

Author:Jayne Ryan

Demographic changes, an ageing population and a mobile workforce present many challenges for the community services workplace. More jobs are being created in the health and disability sector, particularly with the arrival of the NDIS, and in order to attract and retain a skilled workforce, we need to look outside the box. Shortages in the … Continue reading Upskilling carers for the formal workforce

10
May 17

‘It’s more you’: designing a consumer driven campaign

We need to change the aged care industry in Australia. We all know that aged care needs to transform to reflect what customers really want, so at PresCare, we are demonstrating our commitment to this by asking real people what they want and need. This has helped to paint a picture of what the company … Continue reading ‘It’s more you’: designing a consumer driven campaign

02
May 17

Reaching your audience via a rounded communications strategy

Freedom Aged Care doesn’t sit within a defined category within the aged care sector. The model falls under the retirement home villages act, the care offering is aligned to residential aged care and the service offering embraces freedom, choice, and independence. With changes in government legislation and greater client expectations, there is now a stronger … Continue reading Reaching your audience via a rounded communications strategy

28
Apr 17

Agility needed for a changing aged care sector

Remember the days of excessive mobile phone bills? For most of us those days are gone, as we ‘bundle’ our phone and data service. Home care pricing will likely follow a user-demand model, adjusting as providers and customers settle into the world of consumer directed care (CDC).  Do more options equal greater choice? Choice and … Continue reading Agility needed for a changing aged care sector

04
Apr 17

Developing a competitive edge in the deregulated Aged Care market

In a market where the customer has true choice, providers need to find – and call out – their competitive edge. This is more than just deciding a tag line or promotional calling. You need to find out what’s truly important to your customers. What is it that customers value – that you do better … Continue reading Developing a competitive edge in the deregulated Aged Care market

13
Mar 17

Dementia is the second leading cause of death in Australia, and yet…

We are barely scratching the surface of dementia specific care. The growing mortality rates for dementia patients have only intensified the urgency to adopt better strategies in dementia care. One particular area of concern is that many dementia patients are likely to find themselves in potentially dangerous situations if they become disoriented and unable to … Continue reading Dementia is the second leading cause of death in Australia, and yet…

06
Mar 17

Are you suffering from ‘reform fatigue’?

While the Aged Care Roadmap has been widely welcomed, multiple strategies will now be needed to ensure the changes deliver an inclusive and sustainable system. What’s more, the pace of change needs to be stepped up to alleviate the reform fatigue that has set in for some providers. This is just some of the feedback … Continue reading Are you suffering from ‘reform fatigue’?