We’ve all seen it happen, from celebrity twitter meltdowns to a friend posting about their horrible boss on facebook. The potential for social media to get your company in a PR nightmare is unfortunately very, very real. According to Nolo, a legal website for consumers and small businesses, employees are acting out on facebook, G+, and other social-networking sites.
So how do you control and monitor the unpredictable characters you employ? Here are a few helpful tips to manage the chaos: 1. For starters you simply MUST have a clear social media policy which will set guidelines on social media use, message content and its connections to the company’s branding and image. 2. Encourage employees to maintain separate accounts for personal and professional use. Mixing accounts is risky business. 3. Set guidelines around what platforms and web pages CAN and CANNOT be connected with your company. Managing your brand across too many unofficial presences can be a resource sucking, tiresome process- so know your limits and set boundaries.
At our next Social Media in Tertiary Education conference delegates will not only hear from Simon Sellars, Senior Social Media Analyst, RMIT on how to minimise risk by developing a social media policy but also from Tyson Densley, Social Media Manager at the AFL on the difficulties of navigating negative content and how to manage your ‘official and unofficial media presences’. We’ll be sure to grab some tips from them on the day and share them with you as well!