10 insights into the ‘New Reality’ of non-profit digital transformation

31
Jul 17

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“Having a digital strategy will soon seem as ridiculous as having an electricity strategy.” – Kay Boycott, Asthma UK

NFP

The New Reality is a research study into digital transformation in not-for-profit businesses. Based on interviews with over 50 senior leaders and digital experts from non-profit and commercial organisations, it provides a framework for NFPs to take the next steps in their digital journey.

Read the full report here, or read on for 10 key insights from the study:

  1. Digital services will deliver greater value than anyone can imagine – but they will require significant cultural and infrastructural change for their potential to be fully realised.
  2. Digital responsibilities cannot be delegated – a lack of buy-in from senior leadership is one of the most commonly cited obstacles to transformation.
  3. The skills gap is widening – particularly in areas like data, strategy, lean process management and business model innovation.
  4. You don’t need a digital strategy – digital needs to be integrated into all aspects of strategy rather than relegated to an independent department.
  5. IT tools are becoming easier to use – organisations must consider whether it’s their IT leadership that’s holding them back.
  6. Start small – choose one problem to transform through a lean, iterative approach and apply your learnings to the next step.
  7. Funders need to invest in core costs – and NFPs must make better use of the social finance market.
  8. It’s not just about digital marketing and fundraising – it’s time to start focusing on how digital technology can transform organisations around their core mission.
  9. Formalise your R&D programs – a number of organisations have succeeded in integrating structured research and development activities into what they do.
  10. Think beyond the web – huge opportunities exist to bring together the best of the web’s capabilities with other technology services.

Julie Dodd, Director of Digital Transformation & Communication at Parkinsons UK and author and research lead of The New Reality, will be International Keynote at the Not-for-Profit Technology & Innovation conference in Sydney this September. Attend to hear more about The New Reality Project, lessons from the UK and how to identify what a digital-first NFP will look like.

NFP Innovation

Submitted by Jessica Farrelly

Jessica Farrelly

Jessica is part of the marketing team at Criterion, specialising in content and social media. Originally from Ireland, she’s an avid traveller and moved to Sydney after a year spent living out of a backpack in Asia.

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