Motivating EA’s and PA’s – how to minimize the ‘bad’ and maximize the ‘good’.

Jul 14
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“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be a forethought, system, planning, intelligence and honest purpose, as well as perspiration”
Thomas A. Edison, US inventor
(1847 – 1931)

It’s no secret that the biggest incentive for any executive or personal assistant is appreciation from your superior and recognition of your personal development. Being valued exemplifies that nice warm fuzzy feeling of belonging. In saying this, it’s also imperative to maintain a healthy balance of challenges and rewards to maintain a healthy boss/assistant working relationship (kind of a domino effect you could say) as well as taking care of the best-kept secret of effective business leaders – executive and personal assistants. 

Louise Zambello, an executive assistant at corporate governance consultancy Thoughtpost Governance, says the role requires good people skills as well as the ability to think ‘outside the box’ – but here’s 5 extra tips on how to minimize the ‘bad’ and maximize the ‘good’. 

  1. Be an influencer and advocate for change in the business
  2. Stay connected with your managing director/CEO to ensure a structured working environment
  3. Communicate – when you feel appreciated, you work your hardest so be sure to communicate what motivates you
  4. Don’t ask ‘how?’ – be the assistant who provides solutions.
  5. Wine and chocolate – the key to the land of relaxation (and finding the healthy work/life balance we all crave)

Speaking of craving chocolate, Shocolate are continuing the partnership with Criterion and are looking forward to participating in the 2014 National EAPA convention. This will be their second consecutive year and its going to be bigger and better than ever.


Shocolate are a multi award-winning creator of intrinsically hand crafted Belgium boutique couverture chocolate. In the last five years Shocolate have been recognised Australia wide for our ability to create inspirational chocolate pieces with freshly grown ingredients and they are going to be a strong feature at our National EA & PA Convention in October.

After the EA & PA Convention, you’ll return to the office with that extra wow factor with your fantastic truffle rolling skills – yes, there will be truffle rolling demonstration’s at the conference and of course a tasting station! 

As Miss Zambello nicely sums up, “(EA’s) have become the right-hand person – the one to go to”.. And we couldn’t agree more.

The 8th National EA & PA Convention will be addressing like themes along with all the laughs, networking and free goodies, be sure to check out the agenda and speaker line up here!

photo credit: opensourceway via photopin cc

Submitted by Criterion Content Team

Criterion Content Team

This post has been written by the Criterion Conferences Content Team. Based in Sydney, we are an independent research organisation, producing over 90 conferences a year across a variety of industries. Our events, attended by thousands of senior delegates from the public and private sector, are designed to enrich, inspire and motivate. Our focus is on providing innovative, value adding content via our conferences and blogs like this are extension of that principle. You can view our conferences by visiting our website

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