Why 43% of your Employees Bad-Mouth your Business

Oct 15
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“The average Australian worker would not recommend their workplace to others, is disinclined to do any more work than what’s expected, and is probably on the hunt for another job.”

That’s according to a survey of over 3,000 workers carried out by Engaged Marketing earlier this year. Only 20% of respondents were classed as ‘promoters’ of their workplace, while 43% were found to be active ‘detractors’ and 37% were ‘passives’.

The results echo those of a larger report released by Gallup in 2013 which claimed over 70% of Australian workers were either ambivalent or completely disengaged from their jobs. The study estimated that a lack of workplace engagement is costing the economy up to $55 billion a year.

Impact on recruitment and retention

Christopher Roberts, MD of Engaged Marketing, says:

“It’s alarming how few Australians would recommend their current workplace as a great place to work to family and friends. Given the power of word-of-mouth, this has the potential to significantly and negatively impact an organisation’s future recruitment prospects.”

“Given 43% of the population are classified as ‘detractors’ of their workplaces, this is a real human resource issue for organisations that may result in greater costs to recruit and retrain new employees. Employee stated loyalty is low, which not only means that many are thinking of leaving, but you also have to wonder how productive an employee with this mindset is going to be while they’re still working there.”

Disengaged employees cost money

Many businesses make the mistake of believing a disengaged employee may lack enthusiasm but still gets the job done. The reality is disengaged staff have higher levels of absenteeism, poor punctuality, low levels of productivity and are more likely to cause safety incidents – all of which translate to business costs. What’s more, unhappy employees directly impact on the customer experience of those they interact with.

Letting these employees go from your organisation won’t solve the underlying issues causing their disengagement. Re-engaging staff is often as simple as improving recognition, providing more training or enhancing communication within the company.


Submitted by Jessica Farrelly

Jessica Farrelly

Jessica is part of the marketing team at Criterion, specialising in content and social media. Originally from Ireland, she’s an avid traveller and moved to Sydney after a year spent living out of a backpack in Asia.

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