For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. … Continue reading 3 Examples of exceptional public service campaigns
You are out on site doing a bridge inspection, the water level of the creek is nearing the top of your waders, and you see something unusual on the deck soffit three spans further away. You grab the binoculars for a better look and then push the zoom on your camera to the absolute limit … Continue reading Utilising drones for bridge inspections
Struggling to overcome the challenges of digital records and information management? Here are some insights into the top 10 agencies from Check-up Digital and winners of the 2017 Digital Excellence Awards. Australian Institute of Marine Science (AIMS) – The Research Data Project (RDP) Ranked 2nd, Check-up Digital & Medium Agencies Commendation, 2017 Digital Excellence AwardsWith … Continue reading Insights from 3 of Digital Continuity 2020’s top agencies
Trust is the key to sustainability in financial services. At Equip, some of our key performance metrics are around the actual and relative levels of trust that our members vest in us as providers of superannuation and financial advice. Understanding what the drivers of trust are and how, where and when to connect with customers … Continue reading The relevant ways to earn customer trust
Last weekend, Criterion’s Production team set off on a day trip down to the Hunter Valley. We began the morning bright* and bubbly** at Central Station, taking an early morning coach hosted by a lively guide called Sean. Sean liked to point out all the “lesser celebrated highlights” of Sydney as we drove by, including … Continue reading A glass of wine & a few fun facts
The 1st of July marks not just the beginning of the new financial year, but the day many will start their month long abstinence from alcohol for Dry July – Australia’s annual campaign to raise money for those affected by cancer. But can these campaigns have an effect on our health outcomes in addition to … Continue reading 3 long term benefits of going dry this July
In Australia, 25% of all children have been exposed to domestic violence. That figure is horrifying, particularly when you start to understand the impacts on the children themselves and on our community as a whole. Exposure to violence can trigger ongoing fear, grief and self-blame. It can lead to detachment from others and disengagement from … Continue reading Investing in child-centred approaches to end family violence
I recently read an article written by a leading professor in the education sector in Australia saying that vocational education is collapsing on itself due to Government policies, and the results are going to have a devastating impact on individuals and industries alike. This type of sentiment in my opinion is overly pessimistic, which makes … Continue reading Escaping the next dot com bust!