Creating an eBook, how to keep your flow!

Feb 14
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What is an eBook? An eBook is an electronic version of a printed book, definitely an element of the modern age. An eBook has the potential to reach an extremely wide foundation of customers, as we all know, the Internet is the strongest use of communication nowadays. With these forms of ideas in mind, you could understand the anxiety I felt when I was challenged with this task, especially with one of Criterion’s most well-known conferences – the annual EAPA conference.

Having brief assistant experience in the past, I was intrigued when handed this task about what this form of conference would hold. I mean really, being someone’s assistant seems fairly straightforward… You assist, right? Wrong.

With developing this eBook I found myself learning more and more of the roles of being an assistant – a profession which is becoming increasingly involved with multi-tasking and a heightened required set of skills. What is a female dominated field, EAPA offers it’s attendees and all others involved a sense of empowerment. I even felt empowered just reading through all the information, playing around with key words and bringing all the past conferences into one. Evidently, the production of this eBook has proved much more than a production task.

So fellow eBookers, the path I have chosen for the purpose of this blog; I have devised 5 simple steps for creating an effective eBook:

1. Research – many people make the common mistake of focusing on design first rather than content. Gath your information and devise a plan before becoming too involved with the pretty stuff.
2. Choose a theme – there is nothing more sore to the eyes (both visually and when reading) when everything is all over the place. Emphasize a level of flow in your writing and your layout.
3. Sort through your content. Do you really need a useless piece of information just to take up white space? The readers will want to gain something out of become involved in your eBook – keep that in mind.
4. Link, link, and link – you don’t want to bore your audience with endless amounts of information. So remember to hyperlink to other relevant sites. Keep that online traffic moving.
5. Keep your topic’s best interest at heart. In this case, Criterion’s EAPA conference was the star – it is imperative to reflect the best side of your topic as possible.

All the hard work has paid off, click here to download the EAPA ebook – all your how to’s, tops tips and tricks of the trade!

The 7th National EAPA conference is coming up fast, register here! 



photo credit: Demonsub via photopin cc

Submitted by Criterion Content Team

Criterion Content Team

This post has been written by the Criterion Conferences Content Team. Based in Sydney, we are an independent research organisation, producing over 90 conferences a year across a variety of industries. Our events, attended by thousands of senior delegates from the public and private sector, are designed to enrich, inspire and motivate. Our focus is on providing innovative, value adding content via our conferences and blogs like this are extension of that principle. You can view our conferences by visiting our website

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