The NDIS & your Marketing Strategy

11
Jul 14
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What is the next step for the NDIS strategy roll out? Since it’s implementation nearly a year ago we have seen the positive benefits this scheme has provided to disabled people.

But when the Government funding starts to dry up a little, NFPs need to stay ahead of the game and realise that the landscape is now more competitive than ever. 

How can you capture your share of the market?

  • Apply a more creative and innovative approach
  • Effective Marketing
  • Differentiation and targeted Marketing
  • Review existing models
  • Cost-effective Marketing Strategies
  • Stay competitive!

(The NDIS Is Coming – What Will It Mean For NFPs?)

After some extensive research we have established the key challenges when it comes to Marketing in a Consumer Driven Era…

  • Producing successful campaigns with a limited budget
  • Creating a dialogue with clients, families & carers online
  • Maximising the benefits from your social media activities
  • Producing effective campaigns in a self-directed environment
  • Developing an advanced understanding of reforms
  • Getting senior management buy in for your communication strategy
  • Attracting staff that can deliver on brand promise

Want to know more on how to enhance marketing activities to stay competitive in light of this fundamental change to the disability service industry? Check out Marketing in a Consumer Driven Er being held this August in Sydney where you will learn lesson from organisations in trial sites on all the tools you need to take on reform!

photo credit: obi1323 via photopin cc

Submitted by Criterion Content Team

Criterion Content Team

This post has been written by the Criterion Conferences Content Team. Based in Sydney, we are an independent research organisation, producing over 90 conferences a year across a variety of industries. Our events, attended by thousands of senior delegates from the public and private sector, are designed to enrich, inspire and motivate. Our focus is on providing innovative, value adding content via our conferences and blogs like this are extension of that principle. You can view our conferences by visiting our website http://www.criterionconferences.com/conferences.

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