Social Media Marketing in Higher Education: What delegates had to say

Mar 16
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The 5th Annual Social Media Marketing in Tertiary Education conference took place in Melbourne last month, with delegates from across Australia gathering to hear from both local and international keynotes.

With increased pressure on tertiary education providers to remain competitive, digital marketing teams must drive student recruitment by communicating with prospective students when, how and where they want to be.

Who attended? 

February’s event attracted delegates in the roles of digital marketing, communications, content, social media and more, from tertiary institutions including:

– Deakin Australia                       – Macquarie University                   – Monash University

– RMIT University                       – TAFE NSW                                  – University of Adelaide

– University of Canberra             – University of Melbourne              – University of Southern Queensland

– University of Sydney               – Victoria University                        – University of Technology Sydney


See what attendees had to say about the event:

“I found the conference both engaging and practical. I left brimming with ideas, and we have already started to implement these in our faculty.” – Emma Day, QUT

“An extremely informative conference which highlighted the numerous benefits of engaging with prospects, students and the wider community using social media. I really appreciated the honesty of the speakers and their willingness to not only share some of their greatest achievements, but also the challenges they face on a day to day basis.” – Grant Stevenson, CQ University

“It was fantastic to hear from other universities and to network with peers. The conference gave the opportunity to engage in dynamic discussions about topical issues, gain strategies to improve my own content and the confidence to take chances and really push our social presence further.” – Laura Haddock, University of Canberra

“This conference was highly informative, I came away with a lot of new ideas and strategies that I will implement in our social media activities. The speakers were fantastic, highly knowledgeable and very engaging. There was plenty of networking time to chat to them too which was very helpful.” – Christie McMonigal, UTS

Stay up to date on the latest conferences in the Education sector here!

Submitted by Jessica Farrelly

Jessica Farrelly

Jessica is part of the marketing team at Criterion, specialising in content and social media. Originally from Ireland, she’s an avid traveller and moved to Sydney after a year spent living out of a backpack in Asia.

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