Evaluating social media- it’s more than just Facebook ‘likes’

Jan 14
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Universities continue to develop innovative social media strategies to boost engagement with students. The Social Pulse has released the ‘Annual Facebook Performance Report Australia 2013’ which has shown that the education industry have failed to enter the Top 20 ranking in ‘Number of fans’, ‘Fans growth’ and ‘Engagement’.

Putting that aside the great thing to see is that the universities with lower fan numbers are upping their game by showing high percentages of fan growth since 2012. Although compared to other industries education is falling behind, there is evidence of growth which reflects the industries recognition of the importance of investment in social media strategies to drive engagement with students.

However, measuring the success of your social media strategies is not as simple as measuring fan numbers and growth. Measuring return on investment of social media can be tricky and tertiary educators are looking for new ways to address this. The need to develop evaluation frameworks for social media has also become apparent and Anne Shea and Hugh Stevens agree. The dynamic duo will be running a workshop to help you effectively demonstrate the value that social media provides.

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Submitted by Laura Dunlop

Laura Dunlop

Laura is a producer at Criterion. She has a passion for research and loves collecting interesting perspectives and turning it into actionable insights for conference attendees. She loves discovering new bands. Fun fact about Laura -Laura is a firm believer that “you have as many hours in the day as Beyonce”.

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