Australia’s most influential Universities on Twitter and Facebook

May 14
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We’ve been working over the numbers for Australia’s top universities (based on 2013-2014 THE Times Higher Education World University Rankings) and specifically looking at how influential these universities are on Twitter and Facebook.

We thought we’d take it a few steps further to examine how active and engaging each University is  on these two particular platforms, including;

  • Number of Twitter followers
  • How active on Twitter over the last 30 days including their sentiment score (using Topsy )
  • The number of Facebook fans and how many are talking/engaging about them on Facebook
  • Number of students
  • Australian and 2013-14 Times World University Rankings

It certainly seems that some Universities are much more on board than others and just having a larger amount of students or followers doesn’t necessarily mean their social media is the most effective.

To me what the chart below shows is that at this point in time The University of Adelaide is doing something right. Although they don’t have the most followers or fans they seem to be engaging with them more (6% higher on Facebook than the next closest) and have the highest sentiment of all the Universities in this top 10 list.

What tips do you have to engage more with students using social media?
How does your University compare to the ten we looked at?


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To find out how you can increase your University Rankings then consider joining Simon Marginson, Professor of International Higher Education, Institute of Education, London at his Lifting Performance in University Rankings Masterclass this August in Sydney and Melbourne.

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photo credit: Denis Vahrushev via photopin cc

Submitted by John Burgher, Marketing Director, Criterion Conferences

John Burgher, Marketing Director, Criterion Conferences

John is a Marketing Director with over 12 years of B2B experience in the UK, Asia and Australia. He’s an ideas guy, foodie and a gadget geek who is always looking for the next ‘big thing’. If John had a super power he would love to plug into the matrix, and become superhuman. You connect with John on Linkedin

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