We’ve been working over the numbers for Australia’s top universities (based on 2013-2014 THE Times Higher Education World University Rankings) and specifically looking at how influential these universities are on Twitter and Facebook.
We thought we’d take it a few steps further to examine how active and engaging each University is on these two particular platforms, including;
- Number of Twitter followers
- How active on Twitter over the last 30 days including their sentiment score (using Topsy )
- The number of Facebook fans and how many are talking/engaging about them on Facebook
- Number of students
- Australian and 2013-14 Times World University Rankings
It certainly seems that some Universities are much more on board than others and just having a larger amount of students or followers doesn’t necessarily mean their social media is the most effective.
To me what the chart below shows is that at this point in time The University of Adelaide is doing something right. Although they don’t have the most followers or fans they seem to be engaging with them more (6% higher on Facebook than the next closest) and have the highest sentiment of all the Universities in this top 10 list.
What tips do you have to engage more with students using social media?
How does your University compare to the ten we looked at?
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