11
May 17

Upskilling carers for the formal workforce

Author:Jayne Ryan

Demographic changes, an ageing population and a mobile workforce present many challenges for the community services workplace. More jobs are being created in the health and disability sector, particularly with the arrival of the NDIS, and in order to attract and retain a skilled workforce, we need to look outside the box. Shortages in the … Continue reading Upskilling carers for the formal workforce

10
May 17

‘It’s more you’: designing a consumer driven campaign

We need to change the aged care industry in Australia. We all know that aged care needs to transform to reflect what customers really want, so at PresCare, we are demonstrating our commitment to this by asking real people what they want and need. This has helped to paint a picture of what the company … Continue reading ‘It’s more you’: designing a consumer driven campaign

02
May 17

Reaching your audience via a rounded communications strategy

Freedom Aged Care doesn’t sit within a defined category within the aged care sector. The model falls under the retirement home villages act, the care offering is aligned to residential aged care and the service offering embraces freedom, choice, and independence. With the recent changes in government legislation and greater client expectations, there is now … Continue reading Reaching your audience via a rounded communications strategy

28
Apr 17

Agility needed for a changing aged care sector

Remember the days of excessive mobile phone bills? For most of us those days are gone, as we ‘bundle’ our phone and data service. Home care pricing will likely follow a user-demand model, adjusting as providers and customers settle into the world of consumer directed care (CDC). Grant Corderoy from StewartBrown spoke at a recent … Continue reading Agility needed for a changing aged care sector

11
Apr 17

The 5 ‘A’s of Retirement Living

“All retirement village owners and developers need is land use policy that supports, rather than hinders, development.” A report commissioned by The Property Council of Australia highlights a range of barriers to successful retirement village developments –  the primary hurdle being the need to compete on the open market to secure suitable land sites. The … Continue reading The 5 ‘A’s of Retirement Living

07
Apr 17

Using consumer stories to drive dementia awareness

Sarah Price, General Manager Media at Alzheimer’s Australia spoke about the organisation’s awareness campaigns at a recent Criterion conference. She shared statistics including: Dementia is the second leading cause of death in Australia More than 25,000 Australians have Younger Onset Dementia 3 in 10 people over 85 and almost 1 in 10 people over 65 … Continue reading Using consumer stories to drive dementia awareness

04
Apr 17

Developing a competitive edge in the deregulated Aged Care market

In a market where the customer has true choice, providers need to find – and call out – their competitive edge. This is more than just deciding a tag line or promotional calling. You need to find out what’s truly important to your customers. What is it that customers value – that you do better … Continue reading Developing a competitive edge in the deregulated Aged Care market

31
Mar 17

Women in Leadership QLD: When engaging the community is your only option

What do you do when your organisation is at threat of losing funding and the service you provide is at the frontline of tackling domestic violence? The answer is you innovate, take risks and engage with the community in a way that not only responds to their needs, but also makes the community a part … Continue reading Women in Leadership QLD: When engaging the community is your only option