08
Dec 17

The secret behind marketing automation success

Author:Eileen Cai

Everyone loves a new toy to play with. And when it comes to marketing, nothing compares to opening the box on a new marketing automation platform. Real-time reporting, insights into online activity, personalised content, and nurture emails are just the tip of the iceberg. Designing sexy new email templates, making up fun heat scores, and finding … Continue reading The secret behind marketing automation success

11
Oct 17

The Public Sector in a Digital Era

Author:Eileen Cai

Organisations and businesses are constantly on the lookout for ways to improve the efficiency of day to day operations and the quality of their products to customers. Digital transformation is leading the way in the government sector to meet the rising expectations of customers. The Department of Immigration and Border Protection (DIBP) for example, is … Continue reading The Public Sector in a Digital Era

15
Sep 17

Not about happiness: mental health in schools

Author:Eileen Cai

Every year schools share the same common goal of improving results and maximising student potential. But apart from the basic literacy, numeracy and science goals, studies have shown that boosting mental health can increase engagement and better test scores. According to studies conducted by Martin Seligman (former president of the American Psychology Association), the results … Continue reading Not about happiness: mental health in schools

14
Sep 17

How boosting mental health can boost grades

Author:Eileen Cai

According to an article published by the Herald Sun, research shows that in the last year one in seven Australian children had a mental health disorder. This highlights the need for schools to focus more on boosting mental health in order to achieve better results. “Happy, healthy and resilient students learn better, stay in school … Continue reading How boosting mental health can boost grades

30
Aug 17

eBook: School Learning Space Design Melbourne

Author:Eileen Cai

Creating new learning spaces can often be very expensive so it is crucial to get it right the first time round. Schools should be implementing efficient processes for planning, execution and measurement of outcomes so that they can justify the costs and remain agile to the changing education environment.  The following ebook compiles images from … Continue reading eBook: School Learning Space Design Melbourne

25
Aug 17

Strategic Planning for NFP – The Fundamentals To Know

Author:Eileen Cai

Creating a strategic plan in the Not-for- Profit sector is just as essential important a process as in the commercial world. It should provide direction, ground the organisation, provide and offer consistent and firm direction and to assist in prioritisation decisions.  When you approach creating strategic plans for your organisation, some of the fundamental considerations are: … Continue reading Strategic Planning for NFP – The Fundamentals To Know