Enhancing digital experiences throughout the user journey
Conference Date
29th & 30th August 2017
Location
Ibis Melbourne Hotel
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Overview

Transform digital student experience
Digital touchpoints are the most important contact channels for tertiary education providers. They are a critical point of contact for prospective students and remain a significant resource for current students throughout their user journey.

As an essential communication channel for internal and external stakeholders, universities cannot afford for their digital assets to be unwieldy and inaccessible.

UX is a crucial part of an integrated CX strategy and is the key to delivering quality digital experiences. By embedding user experience throughout the development of digital products, universities can improve usability, create sustainable digital assets that meet user needs and reduce future costs.

How can your university achieve consistent user experiences across marketing, ITS, library and faculty websites, platforms, and websites?

The 'UX in Higher Education' conference will enable you to:
  • Foster a culture of UX focus across various teams responsible for your digital presence
  • Communicate the value of UX principles and practice to gain buy in from your leadership
  • Engage students, staff and other key stakeholders in UX research
  • Map the user journey to identify user needs and pain points
  • Design and implement improvements to UX within constrained resources
  • Connect digital student experience to the physical experience
Who will attend?
Directors, managers and practitioners from Universities, TAFEs and RTOs with User Experience responsibilities across:
  • Digital Marketing
  • Digital & Creative
  • Web Strategy & Services
  • Online Learning & Support
  • Library Services
  • Customer Experience

Attend to learn:

  • Engage & gain buy in from key stakeholders across the university
  • Develop research & insights to understand the user journey
  • Implement responsive & user driven design to improve student experience

Key Speakers

Billy Lee
Digital Director
Macquarie University
David Als
Head, Digital Marketing
University of Sydney
Christine Burton
Senior UX Designer
Deakin University
Dan Martin Smith
Director, Human Centred Design
Westpac Group Business Bank

Sponsors

Blog

  • Date: 18 Feb 2019  By: Ash Natesh

        The Southern Cross University ran the Enhancing the International Student Experience Project, which was funded by the Australian Government through Australian Education International (AEI), part of the Department of Industry, Innovation, Science, Research and Tertiary Education and was conducted in collaboration with Universities Australia.  Aim of the Project The aim of this project …

  • Date: 30 Jan 2019  By: Ash Natesh

    It is difficult to find a university in Australia or internationally that does not promise a unique and rewarding student experience. Yet there is growing evidence that many universities are not delivering on this intent, and the pressure to improve the student experience is steadily increasing. In addition to competition from universities and other providers, …

  • Date: 22 Jan 2019  By: Strativity

    This article was written by Strativity. All credit goes to Strativity. The search to determine what customers want and ways to deliver it in a profitable way is a top agenda item for organizations globally. Excelling in the customer experience is a strategic differentiator that delivers customer loyalty and advocacy. With the rise of social …

  • Date: 22 Jan 2019  By: Criterion Content Team

    This article was written by the Harvard Business Review and sponsored by Strativity. All credit goes to Harvard Business Review and Strativity. Change Endurance Is the New Competitive Advantage Change is no longer the exception to the rule. It is the new rule. You can’t expect to be a high-impact leader in your organization if …