Enhancing digital experiences throughout the user journey
Conference Date
29th & 30th August 2017
Location
Ibis Melbourne Hotel
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Overview

Transform digital student experience
Digital touchpoints are the most important contact channels for tertiary education providers. They are a critical point of contact for prospective students and remain a significant resource for current students throughout their user journey.

As an essential communication channel for internal and external stakeholders, universities cannot afford for their digital assets to be unwieldy and inaccessible.

UX is a crucial part of an integrated CX strategy and is the key to delivering quality digital experiences. By embedding user experience throughout the development of digital products, universities can improve usability, create sustainable digital assets that meet user needs and reduce future costs.

How can your university achieve consistent user experiences across marketing, ITS, library and faculty websites, platforms, and websites?

The 'UX in Higher Education' conference will enable you to:
  • Foster a culture of UX focus across various teams responsible for your digital presence
  • Communicate the value of UX principles and practice to gain buy in from your leadership
  • Engage students, staff and other key stakeholders in UX research
  • Map the user journey to identify user needs and pain points
  • Design and implement improvements to UX within constrained resources
  • Connect digital student experience to the physical experience
Who will attend?
Directors, managers and practitioners from Universities, TAFEs and RTOs with User Experience responsibilities across:
  • Digital Marketing
  • Digital & Creative
  • Web Strategy & Services
  • Online Learning & Support
  • Library Services
  • Customer Experience

Attend to learn:

  • Engage & gain buy in from key stakeholders across the university
  • Develop research & insights to understand the user journey
  • Implement responsive & user driven design to improve student experience
#leftBottom  #leftTop  #rightBottom  #rightMiddle  #rightTop  

Key Speakers

Billy Lee
Digital Director
Macquarie University
David Als
Head, Digital Marketing
University of Sydney
Christine Burton
Senior UX Designer
Deakin University
Dan Martin Smith
Director, Human Centred Design
Westpac Group Business Bank

Sponsors

Blog

  • Date: 24 Feb 2020  By: Criterion Content Team

    Students have more choice in universities than ever before and the higher education sector is under pressure to demonstrate their unique offering and develop strategies to recruit, engage and retain students through an exceptional student experience. We’ve compiled the key statistics on student engagement and retention. View the infographic below or download the high res …

  • Date: 27 Jan 2020  By: Criterion Content Team

    Our higher education system has evolved dramatically from its birth in the aftermath of the Second World War. Originally segregated by class, gender and race, modern universities scarcely resemble their predecessors.  The transition to a consumer-centric model has enabled universities to employ a full suite of market tools and encourage innovation in day to day …

  • Date: 20 Jan 2020  By: Criterion Content Team

    With 43 universities in Australia alone, higher education institutions are in constant competition for student acquisition and retention. The student experience is paramount to success in both. This short video highlights the three key trends driving student engagement and redefining the student experience: Are you seeking more ways to enhance your student experience? The 6th …

  • Date: 17 Mar 2019  By: Data Scouts

    According to Forbes*, 84% of organisations fail at digital transformation; that’s a staggering statistic considering how far we have come with technology.    Here’s the thing, these projects aren’t failing because the available technology is flawed – rather, these projects are failing because of a lack of empowerment of people and a lack of alignment …