Developing data-driven strategies to personalise experiences in the customer journey
Conference Date
19th & 20th September 2017
Location
Rendezvous Hotel Melbourne
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Overview

Developing holistic data-driven strategies
The wealth management industry is under constant reform, creating uncertainty and confusion for its members. There is an increasing pressure on funds and companies to stop ignoring the problem of member disengagement by becoming more customer centric. By implementing data-driven digital strategies, and incorporating personalised digital advice, companies will be able to shift the focus on the customer, enhancing the member experience.

The question now is: HOW to engage with members digitally to achieve an effective and valuable customer experience?

Attend the 'Digital Marketing Strategies for Superannuation, Insurance and Wealth Management' conference & learn practical strategies to:
  • Use data and insights to determine the right digital tools for your members
  • Understand the future of robo-advice and financial advice digitisation
  • Map out your customers’ journeys to personalise their experience
  • Change the perception of investment and wealth management


Who will attend?

Senior representatives from Superannuation, Insurance and Wealth with responsibility for:
  • Digital Strategy
  • Digital Marketing & Communications
  • Data & Consumer Insights
  • Member Engagement & Experience
  • Product & Branding
  • Innovation, Growth & Development

Attend to learn:

  • Overcome the challenges of member disengagement
  • Collect & analyse member data
  • Use member insights to shape strategy
  • Implement digital tools & technologies
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Key Speakers

Sara Daymond
Executive Manager, Marketing
Vic Super
George Lucas
Chief Executive Officer
Acorns
Mario Garrido
Head of Brand & Behaviour Change
AustralianSuper
Peter Forster
Chief Product Owner, Customer Journeys
NAB

Sponsors