Strategising for success in a changing media landscape
Conference Date
25th & 26th February 2020
Location
Canberra Rex Hotel
Book Now
Secure your place and get the best rates
Add to calendar

Agenda

Print

Day 1 - Tuesday 25th February, 2020

8:00
Registration, coffee & networking
8:30
Opening remarks from the Chair
Ellen Bortolot
Assistant Director, Marketing & Communication
Australian Taxation Office
Encouraging behaviour change through innovative communications
8:40
Applying behavioural insights to a marketing & communications strategy
  • Grounding strategies in an understanding of how people work and react to change
  • Embedding insights into the development of a campaign or communications initiative
  • Ensuring positive interactions between humans and an organisation’s products or services
Ellen Bortolot
Assistant Director, Marketing & Communication
Australian Taxation Office
9:20
Reaching regional, rural and remote Australia through lived experience
  • What’s shaping and influencing regional, rural and remote Australia
  • Effective and meaningful engagement and how to achieve it
  • Measuring success to inform future planning and policy

Robbie Sefton
Managing Director
Seftons
9:50
SPEED NETWORKING

In this fun, interactive session, you will have the opportunity to meet fellow attendees and speakers in two minute bursts, to exchange business cards and set up conversations for the rest of the event

10:30
Morning tea & networking
11:00
Driving behaviour change through effective audience segmentation
  • Maximising engagement by evaluating the best way to reach customers
  • Selecting the most appropriate digital channels for your stakeholders
  • Remaining agile in a changing digital environment
Paul Sellars
Director, Corporate and Strategic Communications
Department of Environment, Land, Water and Planning VIC
11:40
Best practice in community & stakeholder engagement
  • Understanding that traditional market research is in crisis
  • Viewing the solution as the development of community and stakeholder engagement strategies
  • Moving from simply informing and consulting to involving and potentially collaborating with our communities and stakeholders

Karyn Wong
Managing Director
Woolcott Research
12:10
Networking lunch
Aligning communication & marketing strategies with broader organisational & policy goals
1:10
INTERACTIVE ROUNDTABLES
  • Driving deeper civic engagement and self-service through AI-powered website search

Sponsored by Andrew Newell, Head of Commercial Development &

Alex Kennedy, Marketing Executive

Sajari

  • What can government do to fight misinformation?

Facilitated by Simon Holt, Communications and Media Manager

Ipswich City Council

  • How can organisations challenge biases in communication?

Facilitated by Ellen Bortolot, Assistant Director, Marketing & Communication

Australian Taxation Office

Alex Kennedy
Marketing Executive
Sajari
Andrew Newell
Head of Commercial Development
Sajari
Ellen Bortolot
Assistant Director, Marketing & Communication
Australian Taxation Office
Simon Holt
Communications and Media Manager
Ipswich City Council
2:30
Afternoon tea & networking
3:00
Developing & implementing a crisis management strategy
  • Lessons from responding to the fish deaths in the Murray-Darling Basin
  • Engaging with stakeholders as part of a crisis response
  • Maintaining relationships with the community during a crisis
Lyndall Hilder
Manager Communications, Engagement & Industry Assistance
Department of Primary Industries NSW
3:40
Identifying the approaches most likely to generate behaviour change
  • Using behavioural insights in the campaign design and development phase
  • Specifying the target of the behaviour change
  • Establishing a plan to measure the desired outcomes of a behaviour change campaign
Cinzia Marrocco
Head of Marketing & Communications
Alcohol & Drug Foundation
4:20
Closing remarks from the Chair & close of Day One
4:25
NETWORKING DRINKS

Day 2 - Wednesday 26th February, 2020

8:00
Welcome, coffee & networking
8:30
Opening remarks from the Chair
David Perry
General Manager, Community Outreach
Bureau of Meteorology
8:40
KEYNOTE: Championing communications from a leadership perspective: from media management to crisis management
  • Highlighting the relevance of communications to organisational interests, policy and strategy
  • Understanding the role of communications in national security & law enforcement
  • Placing communications in the frame of citizenship and social cohesion
Jaycob McMahon
Assistant Secretary Media & Engagement
Department of Home Affairs
Embedding evaluation into an end-to-end communications strategy
9:20
Developing a framework for evaluation & performance management
  • Insights from developing the Bureau of Meteorology’s Key Performance Management Framework
  • Generating a score for organisational performance
  • Understanding & implementing community feedback to drive future projects
David Perry
General Manager, Community Outreach
Bureau of Meteorology
10:00
Morning tea & networking
10:30
INTERACTIVE PANEL DISCUSSION: How to effectively capture the attention of your stakeholders
  • Make yourself heard in a crowded landscape
  • Presenting information in a way that is immediately engaging
  • Ensuring that your message gets across

Sponsored by Synergy Group

Jason Perelson
Creative Director
Synergy Group
Shane Michael Hatton
Leadership Communication Expert Speaker, Mentor, Trainer & Author
Lead The Room
Gemma Smith
General Manager, People & Communications Group
IP Australia
Rebecca Richter
Unit Head, Communications & Stakeholder Engagement Unit
Australian Institute of Health & Welfare
Adapting communications strategies to reflect changing stakeholder engagement preferences
11:30
Case studies of outstanding stakeholder engagement
  • Strategies for creating dynamic engaging content for increasing measurable stakeholder engagement
  • The 5 most important things to know about getting noticed in the inbox

Paul Hodgson
Marketing Automation Specialist
Swift Digital
12:00
Networking lunch
1:00
SPOTLIGHT SESSION

In this interactive session you will gain a better understanding of all stakeholders present within the room and the different challenges they face

2:00
Positioned for the future: personal positioning for communicating messages that count
  • Connecting the dots between positioning and how messages are received
  • Identifying the role of the messenger beyond the message
  • Unpacking the four decisions towards becoming a trusted advisor
Shane Michael Hatton
Leadership Communication Expert Speaker, Mentor, Trainer & Author
Lead The Room
2:40
Afternoon tea & networking
3:10
Moneysmart – prioritising engagement over reach
  • Putting people first when designing a service
  • Measurement that counts
  • Financial decision making and Moneysmart
Andrew Dadswell
Senior Manager – Consumers Team, Financial Capability
Australian Securities & Investments Commission
3:50
The role of government in a modern news cycle
  • Being brave enough to listen to your audience
  • Taking up the challenge to tell stories which may otherwise be forgotten
  • Increasing engagement in the face of crisis
Simon Holt
Communications and Media Manager
Ipswich City Council
4:10
Closing remarks from the Chair & close of Conference
Workshop B: How to gain buy-in & make communications an organisational priority
Thursday 27th February 2020, 9:00am – 12:00pm

The workshop

With increasing pressure across all functions of the APS, the communications function can sometimes become deprioritised. However, in order for the communications function to effectively support organisational goals and policy priorities, leadership and stakeholder buyin is essential.

By attending this hands-on session you will be prepared to return to your organisation equipped with the tools and the strategies necessary to convey the value of your strategy to peers and leaders alike. Learn how to drive a culture that embraces change and agility around communications, and feel confident in negotiating for the priority of your work. By empowering yourself with these skills, you will develop the confidence needed to gain leadership buy-in and make communications an organisational priority.

Why attend this workshop?

  • Learn how to demonstrate the value of your work to others
  • Gain ideas on how to gather insights that will form a compelling argument
  • Identify the most effective ways to capture the attention of your audience

What you will take away

  • The confidence to influence peers and leaders around making communications a priority
  • Strategies for communicating the ‘why’ of your work
  • The ability to create compelling messaging that cuts through the noise

* Refreshments provided

Price: $499 + GST

Shane Michael Hatton
Leadership Communication Expert Speaker, Mentor, Trainer & Author
Lead The Room
Register Now
Back to Top

Key Speakers

Jaycob McMahon
Assistant Secretary Media & Engagement
Department of Home Affairs
Gemma Smith
General Manager, People & Communications Group
IP Australia
Ellen Bortolot
Assistant Director, Marketing & Communication
Australian Taxation Office
Alicia Thomson
Assistant Director, Engagement Digital Earth Australia
Geoscience Australia