Maximising the effectiveness of government communications
Conference Date
30th April & 1st May 2019
Location
Canberra Rex Hotel
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Agenda

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Day 1 - Tuesday 30th April, 2019

8:30
Registration, coffee & networking
9:00
Opening remarks from the Chair
Amy Stockwell
Head of Social Media
SBS
Developing effective communication behaviour change campaigns
9:10
Keynote: Behaviour change campaigns: collaborating for success & evaluating to improve
  • This Girl Can: reviewing the development and impact of the campaign
  • Strategising for the next phase of the campaign to empower and inspire women to get active
Stefan Grun
Executive Manager Marketing & Communications
VicHealth
9:50
Leveraging the opportunities of technology & collaboration in government communications
  • Collaborating for success and building skills to innovate communication strategies
  • Best practice case studies and learnings from diverse government campaigns and initiatives
Alicia Lillington
Change & Communications Lead
Australian Government
10:20
Speed networking

In this fun, interactive session, you will have the opportunity to meet fellow attendees and speakers in 2-minute bursts, to exchange business cards and set up conversations for the rest of the event

10:50
Morning Tea
Exploring Innovations and future opportunities of government communications
11:20
STRATEGIC PANEL DISCUSSION: Maximising the effectiveness of government communications
  • What strategies and innovations can be employed to improve the success of campaigns?
  • How can you measure the impact of government marketing and communications?
  • How can you foster collaboration between communications and other department functions to better achieve business and policy goals?
Claire Beattie
Executive Director, Partnerships
School Infrastructure NSW
Marie Ferris
Director Communications, Product Development & Publishing
Australian Institute of Aboriginal and Torres Strait Islander Studies
Stefan Grun
Executive Manager Marketing & Communications
VicHealth
12:00
Maximising engagement & impact through social content
  • Developing quality content and innovating to reach stakeholders
  • Creating meaningful, two-way communications with a diverse audience
Amy Stockwell
Head of Social Media
SBS
12:40
Networking lunch
1:40
Interactive Roundtable Discussions
  • Building trust for better engagement with government communications
  • Creating effective content and campaigns
  • Improving UX for government
  • Working within a tight budget and changing political landscape
2:40
Afternoon tea & networking
3:10
Strengthening brand through cognitive marketing
  • Reviewing and reshaping the brand of the Australian War Memorial beyond the centenary
  • Translating research insights and schema into better communications strategies
Chris Wagner
Head of Communications & Marketing
Australian War Memorial
3:50
Smashing unconscious bias
  • Understanding the impact of unconscious bias in communications and engagement strategies
  • Enhancing cultural understanding of Aboriginal and Torres Strait Islander peoples, cultures and history
  • Delivering effective communications strategies with and for first Australian audiences
Marie Ferris
Director Communications, Product Development & Publishing
Australian Institute of Aboriginal and Torres Strait Islander Studies
4:30
Closing remarks from Chair & close of Day One

Day 2 - Wednesday 1st May, 2019

8:30
Welcome, coffee & networking
9:00
Opening remarks from the Chair
David Perry
General Manager Community Outreach
Bureau of Meteorology
9:10
Shaping and enriching Australia’s weather story
  • Empowering in-house subject matter experts as part of day-to-day communication
  • Developing and delivering content across multiple channels for greatest impact
  • Knowing when you are connecting with your audience
David Perry
General Manager Community Outreach
Bureau of Meteorology
9:50
Spotlight session

In this interactive session you will gain a better understanding of all stakeholders present within the room and the different challenges they face

10:50
Morning tea & networking
Integrating communication with strategic business & policy goals
11:20
Establishing communications as a core function in meeting business goals
  • Developing a service offering beyond channel management
  • Strengthening internal stakeholder engagement and leveraging success through collaboration across teams
  • Working with multi-disciplinary teams and integrating the communications functions in the early stages of policy research and development
Jessica Lee
Director Internal Communications & Events
Department of Jobs & Small Business
12:00
Keynote: Ensuring outcomes in government communications
  • Achieving cut through in a competitive communications landscape
  • Measuring ROI and risk in strategic communications
  • Maximising the opportunities of digital and social media
Brent Hill
Executive Director of Marketing
South Australian Tourism Commission
12:40
Networking lunch
Measuring the impact of government communications
1:40
Panel Discussion: Measuring the impact of government communications
  • Utilising data for strategic decision making and targeted communications
  • Tools and frameworks to measure impact and evaluate success
Michael Camit
Phd Candidate at UTS and Marketing and Communication Manager
NSW Multicultural Health Communication Service
Brent Hill
Executive Director of Marketing
South Australian Tourism Commission
Matthew Abbott
Senior Executive Leader Corporate Affairs
Australian Securities & Investments Commission
2:40
Developing a holistic framework for campaign development & evaluation
  • Case Study: From purpose and planning to tactical execution
  • Gathering evidence and conducting a campaign performance report to review and improve communication strategies
Erica Goatcher-Bergmann
Associate Director Marketing Insights & Intelligence
Australian National University
3:20
Close of Conference & afternoon tea
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Key Speakers

Brent Hill
Executive Director of Marketing
South Australian Tourism Commission
Jessica Lee
Director Internal Communications & Events
Department of Jobs & Small Business
Amy Stockwell
Head of Social Media
SBS
Matthew Abbott
Senior Executive Leader Corporate Affairs
Australian Securities & Investments Commission