Learn from, and network with, likeminded communications professionals from across the APS at the Public Sector Communications & Engagement conference. Gain insights into cutting-edge campaigns and communications initiatives, and take back actionable tools, strategies and fresh ideas to your organisation.
By attending, you’ll be able to
- Develop a vision for your overall communications strategy
- Position your organisation to engage more effectively with key stakeholders
- Learn what works (and what doesn’t) from subject matter experts
- Understand the challenges shared by those in the sector, and how to overcome them
- Gather inspiration from a range of best-practice case studies
- Engage with peers and leadership in getting buy-in around your work
Who will attend?
- Digital Media
- Public Relations
- Stakeholder & Community Engagement
Attend to learn:
- Align communications & marketing strategies with broader organisational & policy goals
- Encourage behaviour change through innovative communications
- Embed evaluation into an end-to-end communications strategy
- Adapt strategies to reflect changing stakeholder engagement preferences
- KEYNOTE: Championing communications from a leadership perspective: from media management to crisis management
- INTERACTIVE PANEL: How to effectively capture the attention of your stakeholders
- CASE STUDY: Driving effective collaboration to maximise client engagement
- Preparing to adapt in a fast-changing media landscape
Australian Trade & Investment Commission (AUSTRADE)
As Head of Australia’s Nation Brand at the Australian Trade and Investment Commission (Austrade), Fiona is leading the Australian Government’s most ambitious international global brand platform. To develop a unifying global brand and its expression across 17 Government departments, 50+ industry sectors through private and public partnerships in order to encourage the world to visit, study, invest and do business with Australia.
Prior to Austrade, Fiona spent her most recent decade in sport as the Chief Executive Officer (CEO) and Director of Sport at the Australian Olympic Committee (AOC). Over her 12 years at the AOC she successfully delivered 10 Australian Olympic Team campaigns (3 summer, 3 winter, 4 youth) across 9 countries, 5 Australian Youth Olympic Festivals here in Australia and day-to-day management of an iconic Australian sporting organisation including a re-design of the Australian Olympic brand architecture.
Fiona’s diplomatic leadership in Australian sport saw her engage with the most senior leaders of sport, business and governments domestically and internationally. This, coupled with a record of delivering complex international projects in high profile, competitive, diverse environments combine to see her lead Australia’s Nation Brand project at Austrade. Fiona holds degrees in Law (Hons), Information Technology and is a graduate of the Harvard Business School Advanced Management Program.
Department of Home Affairs
Mr Jaycob McMahon: Assistant Secretary, Media & Engagement Branch at the Department of Home Affairs. In this role, Jaycob is responsible for the delivery of all media management and external engagement functions for the Department, including, but not limited to; media support for Ministers and Executive, media enquiry management, social media, strategic communications, campaigns and graphic design and production. Prior to this, Jaycob has worked in various roles across the APS covering International Policy, Strategic Issues Management, Service Delivery Reform, Ministerial and Parliamentary, and Counsellor in Washington DC. He holds a Bachelor of International Studies (Asian Languages) and a Master of the Arts in Communications Management.
Department of Environment, Land, Water and Planning VIC
Catherine Payne is Executive Director, Digital and Customer Communications at the Victorian Department of Environment, Land, Water and Planning. She has worked at senior levels in industries that span telecommunications, water, energy, oil, agriculture and the environment. She started her career as a newspaper journalist and spent time as a principal ministerial media adviser in federal government.
Catherine’s media and communications experience advising CEOs, boards and senior executives has included consultancy, not-for-profit and corporates, with 11 years at Telstra Corporation as a senior corporate affairs executive. Catherine has a Bachelor of Arts in Mass Media and Political Science.
The Swift Digital Platform is Marketing Automation software that has been the preferred communication platform for Government agencies at all levels since 2000. Combining email marketing, event management, surveys, SMS, landing pages, automated triggers and advanced journey building into a single easy to use tool.
The platform is the logical choice for organisations who need a solution that is quick to implement, intuitive to use and, importantly, meets the technical requirements for security, geolocation and privacy of data demanded by Government.
What People Are Saying
“The conference provided a great opportunity to learn from experienced professionals and
connect with peers across the Public Sector.”Department of Human Services, Public Sector Strategic Communication & Engagement Conference 2019 attendee
Date: 1 Jan 2019 By: Criterion Content Team
Andrés López-Varela is a marketing consultant with a wealth of experience. We spoke to him on the importance of a digital marketing strategy and the unique challenges faced by the public sector when implementing one. Here are his thoughts: How important is content in a public sector digital marketing strategy? I think content is one …
Date: 15 Aug 2018 By: Ash Natesh
Almost three years ago, the Australian government approved of Content Marketing with a focus in mind to make information more accessible and relevant; and make the government sector more participatory and transparent. Below are two examples of great PR and marketing campaigns that are well thought out socially and formulated for success: The Human Brochure …
Date: 13 Jul 2017 By: Katherine Kingsle
For public sector professionals looking to engage their public stakeholders, creative and effective campaigns are essential to connect with the right audience and result in a real behaviour change. These exceptional campaigns demonstrate that government agencies and departments are making strides to deliver creative communication that gets to the heart of sometimes difficult topics. 1. …
Date: 18 Jul 2016 By: Amanda Dennett
Those of us in public sector communications know it can be hard to get your messages seen by the right audience when you’re competing against big and exciting brands for attention. However building strong and vibrant social communities online, whether through Facebook, Instagram or your own crowd sourcing platform, means that you have a ready-made …