4th Annual
Data Driven Segmentation | CX Journey Mapping | User Experience
Conference Date
19th & 20th March 2019
Location
Radisson Blu Plaza Hotel Sydney
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Agenda

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Day 1 - Tuesday 19th March, 2019

8:00
Registration, coffee & networking
8:30
Welcome remarks from the Chair
Collecting, segmenting & interpreting data to map the customer journey
8:40
KEYNOTE: Driving a world class data led digital marketing strategy
  • Maximising data for better automation and personalisation
  • Leveraging data for end to end agile marketing
  • Building product and pricing strategy
Chaminda Ranasinghe
Chief Marketing Officer
RMIT University
9:20
Creating engaging student experiences in an “Uber Eats” world
  • Leveraging modern digital channels and technologies such as progressive web apps, social CRM, augmented reality, chatbots, and targeted websites to engage (and entertain) students
  • Creating an omni-channel strategy to capture data and create a single view of your students
  • Expanding your UX/CX skills outside of personas and web content
Greg Brown
Intelligent Apps Practice Lead
Insight
Steven Green
Senior Consultant in Strategy & Design Practice
Insight
9:50
SPEED NETWORKING

In this fun, interactive session, you will have the opportunity to meet fellow attendees and speakers in 2 minute bursts, to exchange business cards and set up conversations for the rest of the event

10:20
Morning tea & networking
10:50
PANEL DISCUSSION: Future directions for digital marketing in higher education
  • What can universities learn from other sectors?
  • Applying best practices from out of sector leaders into higher education
  • The future of digital marketing in higher education
Chaminda Ranasinghe
Chief Marketing Officer
RMIT University
Aaron Collyer
Head of Digital & Creative
University of Western Australia
Trisca Scott-Branagan
Head of Institutional Marketing
ANZ Bank
11:50
Connecting the Martech stack
  • Flowing data through marketing technology assets
  • Providing better and more personal experiences for audiences
  • Creating transparency around marketing activity
Andrew Jayatilake
Director Digital
Macquarie University
12:30
Networking lunch
1:30
INTERACTIVE ROUNDTABLES: Applying technology & best practice
  • Software solutions to improve performance
  • Maximising marketing automation & CRMs
  • Artificial intelligence and the future of marketing
2:30
Afternoon tea & networking
Developing agile & responsive marketing through user experience
3:00
OUT OF SECTOR CASE STUDY: Establishing one of Australia’s most exciting online startups by enhancing user experience
  • Building brand by providing an excellent digital experience for customers
  • Enhancing the user experience to maintain an ongoing customer relationship
  • Perfecting digital touchpoints to correctly map the customer journey
Karim Mouahbi
Head of Marketing
Mad Paws Australia
3:40
Rethinking how to incorporate UX into the broader digital strategy
  • UWA’s user-centred approach to high-quality, personalised digital experiences
  • Supporting increases in first preferences, applications and enrollments of students
  • Embedding the UX design process into “the way we do business”
Aaron Collyer
Head of Digital & Creative
University of Western Australia
4:20
Closing remarks from the Chair & close of Day One
Workshop B: How to maximise your data to improve automation & personalisation
Tuesday 19th March 2019, 4:30pm – 7:30pm

The workshop

Building the right data is a crucial starting point in developing a great digital marketing strategy. With the wealth of data now available to universities, the challenge is to know how to use that data to build and maximise the potential of a digital marketing strategy and campaigns. Effective use of your data takes content, automation, personalisation and student acquisition to the next level.

This workshop will address how to truly maximise the wealth of data that is accessible to universities In order to make the most of automated messaging, personalised content and the overall university digital marketing strategy.

Why attend this workshop?

  • Learn how to navigate and manage the wealth of data at universities
  • Maximise data to leverage better automated messaging and personalised content
  • Strengthen your digital marketing strategy to increase student acquisition

Why will you take away by attending?

  • A better understanding of how to utilise and segment university data
  • Insights in how to take your automation and personalisation to the next level
  • A rejuvenated digital strategy from a leading CMO in the sector

Price: $499 + GST

* Refreshments & dinner provided

Chaminda Ranasinghe
Chief Marketing Officer
RMIT University
Register Now

Day 2 - Wednesday 20th March, 2019

8:00
Welcome, coffee & networking
8:30
Opening remarks from the Chair
Effectively lead a digital transformation to maximise ROI
8:40
OUT OF SECTOR KEYNOTE: Creating a high performance marketing team to maximise digital effectiveness
  • Leading the digital change as brave leaders using marketing and business metrics
  • Gaining executive buy in to build high performance teams through trust and transparency
  • Understanding the importance of the leader being what the situation requires
Trisca Scott-Branagan
Head of Institutional Marketing
ANZ Bank
9:20
SPOTLIGHT

In this interactive session you will have the opportunity for reflective discussion with other delegates. Gain a better understanding of all organisations present and the different challenges they face

10:20
Morning tea & networking
10:50
Creating an award winning user generated campaign on a tight budget
  • Utilising available resources and user generated content to work with budget constraints
  • Evolving campaigns and reusing content appropriately
  • Analysis of campaign success and ROI
Yashinni Mathiahlangan
Business Manager International Marketing
Study Adelaide
11:30
Implementing a masterbrand in a complex system to maximise a growth strategy
  • Centralising brand and strategy to mitigate the challenges of decentralised marketing function
  • Utilising integrated campaigns to leverage masterbrand down the funnel
  • Developing a centralised function to manage audience insights and campaign strategy
Mark Lillis
Deputy Director, Marketing & Communications Unit
University of Technology Sydney
12:10
Networking lunch
1:10
Operationalising digital transformation to match our web redesign
  • Managing stakeholders and bringing them on the digital journey to develop consistency
  • Building stakeholder capabilities through collaboration
  • Mapping our website redevelopment from information architecture to user journey and recruitment
Xavier Amouroux
Associate Director Digital Marketing
Queensland University of Technology
Leveraging existing resources to improve lead acquisition & recruitment
1:50
Maximising marketing automation from campaign concept to execution
  • Maximising marketing automation from campaign concept to execution
  • Using automation to manage events and leverage leads
  • Examples from major recruitment events
Diana Watts
Marketing Automation Specialist
Auckland University of Technology
2:30
Afternoon tea & networking
3:00
Reinventing higher education admissions to meet changing sector demands
  • Responding to industry changes in a competitive digital marketplace
  • Working with universities to create bespoke, branded applicant tools
  • Personalising applications for an enhanced user experience
Nicole Swanson
Communications & Digital Marketing Manager
Universities Admissions Centre
3:40
Driving international student recruitment through digital channels
  • Building a funnel: Lead acquisition and remarketing campaigns
  • Don’t operate in isolation: Key information you need from colleagues
  • What happens next: Engagement, conversion and maximising ROI
Stephanie Jackson
International Marketing Manager (Digital)
Griffith University
4:20
Closing remarks from the Chair & close of Conference
Workshop A: How to transform student acquisition through digital experience
Monday 18th March 2019, 4.00pm – 7.00pm

The workshop

The digital user experience is a key factor in attracting prospective students to any university. Your website and other digital channels are often the first impression that prospective students will have of your institution. With this in mind, it is important to be constantly updating your digital channels in order to keep people engaged with your online content and to stimulate the user in the journey through multiple digital touchpoints.

This workshop will reveal how to successfully update and improve your prospective student facing channels, including your website, to foster better accessibility and to drive student acquisition in higher education.

Why attend this workshop?

  • Discover how to redesign the user journey
  • Learn how to develop your website and other channels to increase usability, accessibility and engagement
  • Strengthen your strategy online for student acquisition

What you will take away by attending

  • A better understanding of an enhanced user experience
  • Insights in how to develop more usable and accessible digital channels
  • Strategies on how to boost student enrolment utilising your institution’s website

Price: $499 + GST

* Refreshments & dinner provided

Xavier Amouroux
Associate Director Digital Marketing
Queensland University of Technology
Register Now
Workshop B: How to maximise your data to improve automation & personalisation
Tuesday 19th March 2019, 4:30pm – 7:30pm

The workshop

Building the right data is a crucial starting point in developing a great digital marketing strategy. With the wealth of data now available to universities, the challenge is to know how to use that data to build and maximise the potential of a digital marketing strategy and campaigns. Effective use of your data takes content, automation, personalisation and student acquisition to the next level.

This workshop will address how to truly maximise the wealth of data that is accessible to universities In order to make the most of automated messaging, personalised content and the overall university digital marketing strategy.

Why attend this workshop?

  • Learn how to navigate and manage the wealth of data at universities
  • Maximise data to leverage better automated messaging and personalised content
  • Strengthen your digital marketing strategy to increase student acquisition

Why will you take away by attending?

  • A better understanding of how to utilise and segment university data
  • Insights in how to take your automation and personalisation to the next level
  • A rejuvenated digital strategy from a leading CMO in the sector

Price: $499 + GST

* Refreshments & dinner provided

Chaminda Ranasinghe
Chief Marketing Officer
RMIT University
Register Now
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Key Speakers

Chaminda Ranasinghe
Chief Marketing Officer
RMIT University
Stephanie Jackson
International Marketing Manager (Digital)
Griffith University
Mark Lillis
Deputy Director, Marketing & Communications Unit
University of Technology Sydney
Aaron Collyer
Head of Digital & Creative
University of Western Australia