4th Annual
Data Driven Segmentation | CX Journey Mapping | User Experience
Conference Date
19th & 20th March 2019
Radisson Blu Plaza Hotel Sydney
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Mapping the customer journey for improved personalised campaigns
Competition among universities to attract prospective students is increasing. Most universities have already or are currently undergoing a major digital transformation at their institutions. But what’s next? In order to remain competitive and to evolve with the sector’s increasing digital marketing maturity, universities have had to explore new areas such as customer and user experience, mapping the customer journey and leverage their existing resources to improve lead generation and student acquisition.

The Maximising Digital Marketing Strategies for Higher Education conference will address what’s new with the digital revolution in the higher education sector, to set delegates on the right path towards a successful digital marketing strategy in their institutions.

Key learnings include
  • Strategies to drive a competitive digital marketing blueprint
  • Utilising CRM systems & technology stacks to maximise the use of data
  • Creating an excellent user experience through multiple digital touchpoints
  • Establishing capable, high performing digital marketing teams to lead the digital transformation in higher education
Who will attend?

Senior representatives from universities, TAFEs, private colleges & online education providers with responsibilities for:

  • Digital Marketing
  • Marketing & Communications
  • Marketing Automation
  • Web/Online/Content
  • Student Recruitment
  • Social Media
  • Future Students
  • Content Creation
  • Content Management

Attend to learn:

  • Collect, segment & interpret data to map the customer journey
  • Develop agile & responsive digital marketing through the user experience
  • Effectively lead a digital transformation to maximise ROI
  • Leverage existing resources to improve lead acquisition & student recruitment
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Key Speakers

Chaminda Ranasinghe
Chief Marketing Officer
RMIT University
Stephanie Jackson
International Marketing Manager (Digital)
Griffith University
Mark Lillis
Deputy Director, Marketing & Communications Unit
University of Technology Sydney
Aaron Collyer
Head of Digital & Creative
University of Western Australia


What People Are Saying

  • “Great conference with high quality speakers and very relevant topics. They say ‘content is king’ and that was certainly true of this conference. Every presentation was good.”

    Sarah Chaloner
    University of Technology Sydney Presenter, Digital Marketing Strategies for Higher Education 2018


  • Date: 8 Mar 2019  By: Internetrix

    Online forms are the most important part of any website. Connecting with users and gathering their information is paramount for any online business. This is especially true for Universities. Universities face a competitive marketplace and hence a challenging student enrollment conversion funnel. From the perspective of students, the search and enrollment process is one of …

  • Date: 6 Feb 2019  By: Ash Natesh

        There are many obstacles to building a digital marketing strategy for an educational organisation, starting with its size (a whole university is a universe on its own, with many different departments and interest groups), and ending at different target audiences you need to reach. Why Is Digital Marketing Strategy for Higher Education Important? …

  • Date: 29 Nov 2018  By: Ash Natesh

    We spoke to Karim Mouahbi from Mad Paws about his insights on growing a digital marketing funnel with great ROI. Here is what he had to say… How did Mad Paws Build a brand around digital marketing? Building a brand with digital marketing is the future of everything now, everything is digital. Your brand doesn’t …

  • Date: 8 Mar 2018  By: Tom Miller

    Digital marketing is an ever changing, multifaceted beast – there’s no doubt about that. Every day there is a new channel or technology for us marketers to consider. One of the most challenging parts of contending with ever-changing technology is ensuring that you’re providing a consistent experience across these platforms. What we do know is …

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