With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results.
The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies.
You will takeaway practical strategies to:
- Manage data & content across different platforms
- Embed customer-centricity into your digital marketing strategy
- Use data insights to improve overall performance
- Create innovative & personalised content
- Implement effective data-driven strategies
Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:
- Digital Marketing
- Marketing & Communications
- Marketing Automation
- Student Recruitment
- Social Media
Attend to learn:
- Collate & analyse data to shape decision making
- Improve the customer journey with marketing automation
- Generate & manage creative content
University of New South Wales
Darren Goodsir is the Chief Communications Officer for UNSW, Sydney – responsible for the university’s global brand, reputation, media and content, digital strategy and all internal and external communications. He has spent more than 30 years in journalism, communications and public affairs, having led the Sydney Morning Herald through transformative digital change, including technological reforms and wholesale organisational restructuring. He was the Herald’s editor in chief for four years, the culmination of nearly 20 years with Fairfax media. Before this, he worked on The South China Morning Post in Hong Kong, the Daily Telegraph, and as a policy advisor for the NSW Police Commissioner and a press secretary for a State government minister.
Swinburne University of Technology
Sarah Graham is the Chief Marketing Officer and Director of Marketing, Recruitment and Channel Integration at Swinburne University of Technology. Sarah has over 20 years’ experience in marketing, sales and business development gained in universities and training institutions in Australian and international markets. Prior to joining Swinburne, Sarah was Marketing Director, Australasia at Study Group, one of the world’s largest private education providers, where she oversaw marketing and recruitment for VET, English language, university pathway and degrees. Sarah also served as the Director of Marketing and Business Development for the College of Business and Economics at the Australian National University for 7 years.
Sarah has a proven track record of profitably developing new revenue sources and a demonstrated ability to achieve sales outcomes. She has a keen interest in the application of digital marketing to student recruitment in particular using a multi-channel approach to prepare integrated marketing campaigns. Her interest is keenly focussed on ensuring strong ROI from marketing activity through tracking and analysing costs of acquisition to ensure effective marketing campaigns.
Cognitives is your content-driven marketing cloud: enabling marketing teams to drive better results from their marketing content, across all marketing channels.
Trusted by leading Australian brands, Cognitives empowers you to manage all of your marketing content from a single location. Plan, source, create, and curate compelling content for your audience, then easily distribute content to multiple sites, campaigns and social accounts. Designed specifically for content marketing our intelligent analytics ensure you know what’s really working with your content, in real-time.
Acquia is the leading provider of cloud-based, digital experience management solutions. Forward-thinking organisations rely on Acquia to transform the way they can engage with customers — in a personal and contextual way, across every device and channel. Acquia provides the agility organisations need to embrace new digital business models and speed innovation and time to market. With Acquia, thousands of customers globally including the BBC, Nasdaq, Stanford University, and the Australian Government are delivering digital experiences with transformational business impact.
What People Are Saying
“The Digital Marketing in Higher Education Conference is a fantastic opportunity to share what’s happening in the sector. It’s great to get away from the screen and meet industry contacts across the country.”Manager Digital Marketing, CQ University
Date: 8 Dec 2017 By: Eileen Cai
Everyone loves a new toy to play with. And when it comes to marketing, nothing compares to opening the box on a new marketing automation platform. Real-time reporting, insights into online activity, personalised content, and nurture emails are just the tip of the iceberg. Designing sexy new email templates, making up fun heat scores, and finding …
Date: 4 Jul 2017 By: Mark Volchkov
I recently read an article written by a leading professor in the education sector in Australia saying that vocational education is collapsing on itself due to Government policies, and the results are going to have a devastating impact on individuals and industries alike. This type of sentiment in my opinion is overly pessimistic, which makes …
Date: 23 Mar 2017 By: Aaron Collyer
In 2015, The University of Western Australia (UWA) started an ambitious project. We began pursuing our dream of creating a new digital ecosystem to improve our customer experience and conversion rates for prospective students. Our scope was to better understand the student journey and to apply this knowledge in our appeal to domestic, international, undergraduate …
Date: 8 Mar 2017 By: Tom Miller
Digital marketing is an ever changing, multifaceted beast – there’s no doubt about that. Every day there is a new channel or technology for us marketers to consider. One of the most challenging parts of contending with ever-changing technology is ensuring that you’re providing a consistent experience across these platforms. What we do know is …
Endorsers & Media Partners
Social Media News
Social Media News Australia covers the latest social media and digital news along with their monthly user statistics report. See more at:https://www.socialmedianews.