Transitioning from traditional to data-driven marketing
Conference Date
14th & 15th March 2018
Location
CQ Functions, Melbourne
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Overview

Develop an effective digital marketing strategy
The higher education market is becoming increasingly competitive. Data-driven strategies and marketing automation are being adopted in an attempt to personalise content, with the end goal of increasing student engagement, acquisition and retention.

With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results.

The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies.

You will takeaway practical strategies to:
  • Manage data & content across different platforms
  • Embed customer-centricity into your digital marketing strategy
  • Use data insights to improve overall performance
  • Create innovative & personalised content
  • Implement effective data-driven strategies
Who will attend?
Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:
  • Digital Marketing
  • Marketing & Communications
  • Marketing Automation
  • Web/Online/Content
  • Student Recruitment
  • Social Media

Attend to learn:

  • Collate & analyse data to shape decision making
  • Improve the customer journey with marketing automation
  • Generate & manage creative content
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Key Speakers

Darren Goodsir
Chief Communications Officer
University of New South Wales
Fabian Marrone
Chief Marketing Officer
Monash University
Sarah Graham
Chief Marketing Officer
Swinburne University of Technology

Sponsors

What People Are Saying

  • “The Digital Marketing in Higher Education Conference is a fantastic opportunity to share what’s happening in the sector. It’s great to get away from the screen and meet industry contacts across the country.”

    Carissa Gallen
    Manager Digital Marketing, CQ University

Blog

  • Date: 8 Dec 2017  By: Eileen Cai

    Everyone loves a new toy to play with. And when it comes to marketing, nothing compares to opening the box on a new marketing automation platform. Real-time reporting, insights into online activity, personalised content, and nurture emails are just the tip of the iceberg. Designing sexy new email templates, making up fun heat scores, and finding …

  • Date: 4 Jul 2017  By: Mark Volchkov

    I recently read an article written by a leading professor in the education sector in Australia saying that vocational education is collapsing on itself due to Government policies, and the results are going to have a devastating impact on individuals and industries alike. This type of sentiment in my opinion is overly pessimistic, which makes …

  • Date: 23 Mar 2017  By: Aaron Collyer

    In 2015, The University of Western Australia (UWA) started an ambitious project. We began pursuing our dream of creating a new digital ecosystem to improve our customer experience and conversion rates for prospective students. Our scope was to better understand the student journey and to apply this knowledge in our appeal to domestic, international, undergraduate …

  • Date: 8 Mar 2017  By: Tom Miller

    Digital marketing is an ever changing, multifaceted beast – there’s no doubt about that. Every day there is a new channel or technology for us marketers to consider. One of the most challenging parts of contending with ever-changing technology is ensuring that you’re providing a consistent experience across these platforms. What we do know is …

Endorsers & Media Partners