Top Tips: Perfecting the Social Media Cocktail

Oct 13
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”We don’t have a choice on whether we DO social media, the question is how well we do it.” – Erik Qualman

It’s widely accepted now that social media is a must for pretty much every organisation out there in the crazy world of the interweb. But, unless you’re lucky enough to have a dedicated Social Media Marketer on your team, it can be tricky to find the time to post, tweet, like, retweet, share and promote everything, let alone monitor and analyse your strategy effectively.

Thankfully, the fantastic folks over at Dendrite Park have created the ultimate ‘know how’ guide…in the form of a cocktail! What’s not to love about that?! According to their recipe, ‘if you are not doing social media for a job there is very little reason to be spending more than 60 minutes on it daily’ and they’ve even allocated that 60 minutes out across various social activities for us; perfecto!

Check out the full cocktail mix here to ensure that you’re using your social media time effectively. Thanks, Dendrite!


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Submitted by Criterion Content Team

Criterion Content Team

This post has been written by the Criterion Conferences Content Team. Based in Sydney, we are an independent research organisation, producing over 90 conferences a year across a variety of industries. Our events, attended by thousands of senior delegates from the public and private sector, are designed to enrich, inspire and motivate. Our focus is on providing innovative, value adding content via our conferences and blogs like this are extension of that principle. You can view our conferences by visiting our website

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