Are you being followed?

Nov 13
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What would it be like to actually live inside your social media channels?

That’s a concept this video puts forward. A young man strolls through his Facebook feeds, gets (literally) followed by someone on twitter and basks in the glory of his likes.

SOCIAL NETWORK from Beomseok Yang on Vimeo.

Whether retail, universities or government, there are few organisations that haven’t fully embraced social media marketing as the new norm. But this question I had in my mind while watching this was, how do any messages get through?

The protagonist’s world looked fast-paced and rushed – ‘sound bites’ rather than really engaging content.

But maybe this is a conversation the world has had before. Wasn’t television supposed to ruin our brains too?

So what do you think about the video?

For me, I did feel a little uncomfortable about the realities of ‘facebook stalking’ in this imagined social media world, but the most uncomfortable thing was the pang of sadness when the poor kid dropped his phone.

Maybe I’m also addicted to information, or to networking, but they’re what Criterion is all about and I don’t think I’d have it any other way.


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Submitted by Criterion Content Team

Criterion Content Team

This post has been written by the Criterion Conferences Content Team. Based in Sydney, we are an independent research organisation, producing over 90 conferences a year across a variety of industries. Our events, attended by thousands of senior delegates from the public and private sector, are designed to enrich, inspire and motivate. Our focus is on providing innovative, value adding content via our conferences and blogs like this are extension of that principle. You can view our conferences by visiting our website

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