As a venue owner or event organiser, getting customers through the door is the ultimate goal of all your marketing activity. Competing for attention in a city with thriving nightlife can be tricky, but with a little bit of forward planning it can be easy to make your next event a big success!
Here are a few tips that we think will drive people to your events and, more importantly, keep them coming back.
1. Invite people early Diaries fill up fast, and many people like to plan ahead, so don’t leave it till the last minute to let people know about your latest event. If your event happens regularly then you could include pictures from a previous event or testimonials so people will know what to expect.
2. Send follow-up reminders In the weeks or days leading up to your next event – make sure you remind your guest-list when and where its taking place or add incentives like a free drinks coupon to entice any stragglers.
3. Promote your event through social media With a combined user base of over 750 million people; social networks like Twitter, Facebook and Pintrest are great tools to promote your events to a large audience.
4. Use your website There are plenty of clever ways to draw visitors to content on different pages of your website but if you hold events regularly, it’s crucial to promote your events on as many pages as possible.
To give your events plenty of exposure you can;
- Create a highlighted area on your homepage that lists your events
- Add a blog with news and pictures and make sure to include information and plenty of links to your upcoming events.
- Host a sign-up form on your website to get people to sign-up for your events, receive an invitation or purchase tickets.
5. Ask your attendees for a little promotional help When promoting your event on websites like Twitter, use #hashtags and ask your followers to RT if you’re attending and add Forward This To A Friend links in all your emails. You can also use location services like FourSqaure or Facebook Places to encourage your attendees to ‘Check’ In at your event at let their connections know where they are.
6. Remember to follow up with past attendees It’s always good to reward customer loyalty so don’t forget to send a follow up email, thanking your attendees for coming to your event, sharing pictures or video content from the night and adding information about your next event.
You can also find out how to promote your event on listing sites across the web by checking evvnt.
This is a guest post by evvnt. evvnt has reinvented the way event organisers around the globe find new customers, processing 10,000 events per month. Through one simple interface, organisers can distribute and publish events to 75+ targeted listing sites in one click. The evvnt platform creates events awareness and momentum in organic search, mobile and social streams via a customised network on listing sites and feeds, maximising exposure prior to any event.
Photo Credit: Criterion conferences – Measuring Social Outcomes Conference